Stories Businesses Need to Tell – Moron Monday

Stories Businesses Need to Tell – Moron Monday

Businesses all have a story and it should be told.

When you tell your story people will relate to your product or service.

We are breaking it down on what types of stories you should be sharing with your customers in this weeks episode of Moron Monday.

If you missed last weeks episode, you can find it here.

 

Hey guys. What’s up? Jace over here at Ydraw.

Today we’re going to be talking about one of my favorite subjects. We’ve been trying to push this down companies throats for years now, and I just thought I’d sit down and break it down for you guys so you know why stories matter.

So, we’re going to discuss stories.

Here are six stories you should be telling your customers. We have another blog that has seven, but I put two together.

I’m going to go over these and then, at the end of this video, I’m going to show you guys what we did for Ydraw. We just created a simple video to show you step number one, a history of our business case.

So let’s run through these real quick.

HISTORY

Very first thing, every company should be talking about their history. They should be telling the stories of how their company got started. And that does matter.

Think about the story of Apple, we all know it.

Think about the story of Tesla, about SpaceX, about Facebook. Zuckerberg…young… didn’t know what he was doing, built a billion dollar company. We all get pulled into the stories, and majority of companies don’t tell their stories.

So it’s important that you go out there and tell them how you got started.

 

HOW YOUR PRODUCT/SERVICE WAS DISCOVERED

Next is how your product or service was discovered. What did you do to figure out your product or service?

Now, you can combine these a little bit, but people want to know….how did you discover your product or service?

And by doing that, what happens is, they’re like, hey, I was in that same guy’s shoes.

I was looking for the same solution to a problem. And if you tell people how your company came about or how the problem was discovered, then they’re more likely to buy into your business.

And remember, what all of this does is it gets multiple touches so people want to do business with you.

People do business with those who they like and trust. And all these stories get people to like and trust you so that they’ll give you money.

 

EXPLAINER VIDEO

Third one is an explainer video.

Back in 2011 explainer videos where the hot thing, everyone went out and got explainer videos because they were told that’s what they need, but they didn’t realize there was a bunch of other stuff that needs to go with it.

So they would have a great explainer video, stick it out on YouTube and hope they get business but it didn’t happen that way.

But a good explainer video is simple. You need to do a strong opening, a headline, problem, solution, and call to action.

That should be your formula because it just shows, here’s the problem, here’s how our product solves that problem, and then it gives them a call to action.

 

TESTIMONIAL VIDEO

You need testimonial videos.

You need people who will talk about your business, it’s like a case study, or if somebody gets on a camera, that’s good social proof, so you need those.

 

WHY YOU OVER THE COMPETITORS

You need, “why you over your competitors?” I get asked this all the time on sales calls, businesses will say, “hey, Jace, why should I choose you over your competitors?”.

And I just tell them, we have videos that discuss that.

 

TUTORIAL VIDEO

And then, finally, tutorial videos.

When somebody buys your product or service, it’s best if you can give them tutorial videos so they know how to use it.

And then within those you can always ask for referrals. Got it.

 

HISTORY

So let’s talk about history.

Last month I went and spoke at PPAI conference, and it was on video marketing. I always start off with my story, my struggle, my triumph, and then why it matters to them.

Now why do I do this? It’s so that people can look at me and be like, “hey, he’s relatable, he’s been in the dumps, he’s had to overcome some trial stuff like that”.

If you ever go listen to really good speakers, they always start with their story.

Jimmy Fallon, in one of our articles, which I’ll link to this, we talked about the first night when Jimmy Fallon came on the tonight show (I think it’s the tonight show).

All he did was tell the story, he explained where he came from and people loved it.

So you always want to talk about your story.

So when you’re telling the history, tell them where you came from, the struggles, and then how you overcame those struggles, and then why it matters to them.

A video that we just created for Ydraw, I’m going to show you how we did it. Well, I’m just going to show it to you and you’ll get how we did it.

We basically talk about where we started, why it mattered, and then there were stakes at hand.

You have to have some type of stakes in your story. And when I say stakes, that means you have to overcome something.

There has to be an obstacle. If you just go out and say, “oh yeah, I started a company made millions of dollars”, no one really cares.

What they care about is the struggle that it took to start that company.

What were you going to lose? Did you put up all your money? Did you put up everything? And every business out there has stakes.

So, if you’d take a look at Apple, if you take a look at Facebook, the history of all these great companies, they had stakes.

They had something that they were about to lose. They were about to go under. They put all their life on line, stuff like that.

If you go into the movie theaters, every good movie is structured like this.

You have a Star Wars, it starts off with Luke, whose parents die, finds a guide Obi-Wan Kenobi, and he trains him. He overcomes great odds and happily ever after.

And you’ll notice Pixar does the same thing. They have a certain formula that every single one of their movies follow.

 

YDRAW HISTORY

So, I’m going to show you the video that we have, but make sure your company is doing these stories.

Go out there and start off with a history. Tell people (and it doesn’t need to be some big production) how you got started, why it matters, and why it should matter to them.

Tell them what you overcame, and just from doing that, you’re going to get more business. And then also it gives you content to put in front of people.

So, if you have questions on this, we would love to help. We do create scripts for this, we do create videos for this, we’d be happy to help you go to ydraw.com and that is it. Peace.

Code #282 – Mr. Important

“Hello, my name is Mr. Important the CEO of Important Products… but the true important person is you!”

Uh wrong… Can you believe this guy?

He has officially lost us within the first line.

Code #282: If you want your audience to believe your product is important… focus on them and their needs, not on yourself.

This code is very important when creating successful content.

Don’t be Mr. Important.

Don’t Fall Victim to the Social Media ‘Scroll By’

Has this ever happened to you?

You’ve produced new video content, created a buzz, promoted the living crud out of it and shared it on social media but even optimizing the title and description still didn’t get you the views that you were hoping for.

What went wrong?

One of the biggest challenges facing anyone in marketing is figuring out how to break through the noise to reach your customers.

While great video content is crucial, perhaps there’s something simple you may have missed:

Subtitles.

Captioning your videos can have a HUGE effect on how successful they are. This is true for movies, TV shows, social media videos, training content, and any other kind of video you might record or share.

Why are subtitles so important?

1) Not everyone watching your video can hear it.

2) Subtitles improve comprehension

3) Some people actually prefer watching videos with subtitles even if they don’t have to. (My teenage daughter is like this; I have to turn off the captions on Netflix every time after she watches something. Every. Dang. Time.)

4) Viewers are more engaged. As more people are producing high-quality video content, social networks like Facebook have made it easier to post and share videos on their platforms.

But do you know what’s the most annoying thing about scrolling through your Facebook or Instagram feed? When the air of silence is violently stabbed by the blaring audio from the video you just scrolled over! This is why social platforms have made ‘mute’ the default volume setting for videos that auto-play. As a result, many users are likely to watch your video without actually turning on the audio.

Captioning videos can help guarantee your viewers get the message, even if they don’t actually listen to what you have to say.

Beyond making your videos more accessible, captions keep your content competitive within the social media landscape and can even boost your SEO!

Everything you’d ever want to know about subtitles and eye tracking software can be found here.

http://refractory.unimelb.edu.au/2015/02/07/kruger-szarkowska-krejtz/

 

Did I read that entire article?… um… no (totally skimmed it) but what I CAN affirm is that if I’m awake in bed next to a sleepy spouse, eating lunch in a crowded restaurant, riding the bus, quietly not paying attention in church or a number of other moments where I’d choose silence; a video with subtitles will capture and keep my attention when a non-captioned video would just get lost in the upward scroll of oblivion.

Test it out for yourself.

Take a marketing video you’ve already produce and slap some captions on it. (If you don’t have caption-slapping abilities… Ydraw can do that for ya in a jiffy!)

Then launch that video into social media cyberspace and see what happens when your watchers become readers.

 

Written by: Lesa Thomas

Simplify your message and STOP SHOVING WATERMELONS THROUGH KEYHOLES.

Simplify your message and STOP SHOVING WATERMELONS THROUGH KEYHOLES.

Plop Plop, Fizz Fizz…

You’re singing it now, aren’t you?

THAT, my friends, is the power and charm of simplified marketing.

2 words and your mind has been hijacked by a catchy jingle, an image of two bubbly tablets dropping into a glass of crystal clear H20 and possibly a pale faced, indigestion-plagued person sitting next to their half eaten deep dish pizza… about to toss their simmering seltzer salvation down their gullet.

Just 2 words and without thinking, you’ve recalled a problem that can be solved by the product. BRILLIANT.

So let’s take it wayyyyy back to marketing meetings of yesteryear.

It’s probable that at some point the indigestion big-wigs of this company met with the advertising crew and gave an hour long in-depth display of why these dissolvable tablets work. Charts, product testing, scientific results and guarantees were no doubt tossed around during a monumental data-packed discussion that would surely convince even the most discriminating consumer of its usefulness… so why didn’t Alka-Seltzer go with:

Sodium bicarbonate can be used to treat heartburn, indigestion and acid reflux by reacting with and neutralizing excess stomach acid through effervescent tablets that contain three active ingredients, aspirin, sodium hydrogen carbonate and citric acid. Also, aspirin belongs to a group of medicines called non-steroidal anti-inflammatory drugs (NSAIDs). It works by blocking the action of an enzyme in the body called cyclo-oxygenase and oh what a relief it is!” as their jingle???

Because they understood that ENTERTAINMENT can be more valuable than the over-stimulation of EDUCATING your audience to death.

Though this product is complex and scientifically proven, the message is simple.

Bottom line… if your stomach hurts, plop-fizz your way to relief.

Problem. Solution. That’s all they need to know.

Close your eyes… (wait, actually don’t because I still need you to read my words)
IMAGINE that you’re taking your target-audience out on a blind date.

You put on your best suit, douse yourself with high-end cologne and drive to that fancy corner steakhouse, eager to meet your new muse.

Do you sit across the table from this beautiful stranger, rub your sweaty palms together and then begin reciting every mundane moment of your life so that she can fully appreciate each and every morsel of the man that you have been, currently are and ever hope to be???

(Good luck getting second date.)

But what if you tried courting your audience instead?

What does she need? Why did she agree to this date?

Dinner, companionship and connection… not the details of last week’s wart removal… so take a deep breath and give her just enough of what she needs to get her to agree to date #2.

So what’s the equivalent of a 2nd date in the world of marketing?

Google searches. Leads. Phone calls. Emails. Consultations.

You’ve gotta spark enough interest to get some action from your call to action and that’s done by making sure your message is simple, memorable and easily absorbed into the viewer’s mind.

The more you can narrow in on the meat & potatoes of your message or the sweet & simple essence of your service and stop trying to push your beloved information watermelons through human attention span-keyholes…

The more you’ll start seeing your efforts convert into genuine, profitable results.

Like these campaigns:

Got Milk?
(Totally makes you thirsty.)

Maybe She’s Born With It?
(Fake your natural beauty.)

Give Me A Break.
(Who in their right mind would refuse a chocolate break or a piece of broken chocolate?)

The Breakfast of Champions.
(Cereal box heroes.)

The Best A Man Can Get.
(Smooth, manly jawlines.)

Melts In Your Mouth Not In Your Hand.
(This is a lie, but I still buy/eat them.)

I Want My BabyBack-BabyBack-BabyBack-BabyBack.
(You just sang, again… didn’t ya?)

Double The Pleasure, Double The Fun.
(Hot twins. Who cares what they’re selling.)

Dilly Dilly.
(Nothing to do with beer. Sometimes simple & stupid = memorable.)

When done right, marketing with simple, clever videos can be powerful enough to make your message last a lifetime (just ask the plop-plop peeps)… and Ydraw can help you do just that, oh what relief it is!