How To Convince and Educate With An Explainer Video

How To Convince and Educate With An Explainer Video

Things are changing in the video industry and Ydraw is changing with it. We have a couple of new styles of explainer videos that are going to blow your mind. lol

Curtis and I (Jace) spend a lot of time thinking about and discussing new ways to tell our customer’s stories. All we care about are your results. We want your videos to be successful. Just the other day, we were sitting in Chipotle going over the traditional story telling script style. Is it still effective?

For those who don’t know, a traditional style script starts off with a powerful headline, identifies the problem, gives the solution, and ends with a strong call to action. This has been used for years and it does work, but we think there needs to be more.

Explainer Videos and Stories.

Whenever I speak at conferences I like to open up with a story. There is something about a good story that gets my presentation started off on the right foot. We are not using them enough. So let me show you ways you can incorporate a better story into your new explainer video.

Video 1: Upgrade to a Testimonial Video

When a future customer is listening to your message, they want to know what you can do for them. They are hoping that you can solve a problem they’re experiencing in their life. Whether that problem is a simple want or an immediate need.

To often clients go way overboard on the features of their product or service. Features tell, benefits sell. A video that focuses on features does not perform at the top of the funnel. Feature based videos should be used at the bottom when a future customer has already looked into you business.

Make sure you write that down some place. It will change your business…  🙂

We decided to ask the question…If we were going to make a purchase, what kind of video would we want to see?

It would need three things:

1. Prove the product or service can solve my problem
2. Be very convincing (social proof)
3. Have a story behind it

Obviously we have all seen video testimonials before. They work! But a lot of them are lacking creativity and forget to focus on the actual story.

So here is what we came up with.

Have an actual customer tell their story (video testimonial), create graphics and images that show the story, and wrap it all up with emotional music.

Check it out. This is Explainer Video number one.

Video 2: Educate With Power

We all get tired of boring educational videos. Unless they are creative, fun, and engaging.

Effective storytelling can be a great way to education an audience and persuade others to your point of view. A long lecture isn’t too convincing because they feel opinion-based. Which can be polarizing.

But a careful blending of rhetoric and facts woven into the right story can change minds.

We have done a couple of these styles of videos in the past, but we kind of took this educational explainer video to a whole new level.

If you’re in the market for a new explainer video that will persuade your audience the right way, then give us a call.

The Many Benefits of Whiteboard Explainer Videos

The Many Benefits of Whiteboard Explainer Videos

Video Marketing is seen as one of the most effective ways for brands to reach new prospects and engage clients without having to break the bank. While there are plenty of different formats to choose from, one of the quickest ways to implement this marketing strategy is through “Whiteboard Animation”.

The reason whiteboard animation is so praised by the marketing community comes down to two factors: 1-ease of production and 2-higher conversation rates. We’ll dive into the details below as to why whiteboard animation has been so successful over the years, and how to effectively incorporate it into your marketing strategies.

What is Whiteboard Animation?

I’m sure by now you’ve already seen these videos whether you have been surfing YouTube or scrolling down your Facebook Newsfeed. Essentially, whiteboard animation are the videos that “draw out” an image while a voice over explains what is going on.
Whiteboard animation focuses on ‘one thought per frame’ and advances the storyline with a heavier emphasis on the voice over than on the graphics. This doesn’t mean that the graphics are less important, it simply means that the voice over is responsible for a lot of the storytelling.

For the most part, brands like to utilize a ‘hand graphic’ that is drawing out the picture while the voice over occurs. This is implemented to give it a ‘motion graphics feel’ while not requiring the same effort to produce.

Cost Efficient Means of Marketing

Due to the fact that it requires less effort to produce these types of videos, the associated price tag is significantly lower. While you can get whiteboard explainer videos for as little as $50 USD per 30 seconds, or in some cases even cheaper, it is important to look for the best deal that provides both cost efficiency and quality.

Nonetheless, compared to other video formats, whiteboard explainer videos are definitely the most cost efficient means of marketing. For brands that have a limited budget and would still like to utilize video within their marketing campaigns, whiteboard animation is definitely the most cost effective manner to achieve this.

In addition, the timeframe required to create these videos is significantly shorter, meaning that you can have your message polished and ready to be presented to the masses much more quickly.

High Engagement with Simple Imagery

Another fantastic benefit of whiteboard explainer videos comes down to engagement. As opposed to Motion Graphic-oriented explainer videos, whiteboard animation guides the eyes of the viewer to specific points.

When the image is being revealed within the video, only portions of it appear at a time in the attempt to convince the viewer that the image is being ‘drawn’ out. This achieves two things:

1. It triggers the curiosity factor in your prospects who will continue to look at the video while the image is being revealed.
2. It keeps them engaged and more susceptible to your marketing message. Since the V.O. is pretty much giving meaning to the imagery, people are more inclined to sit through the entire presentation and the images tend to have a greater impact as a result.

Visual imagery is one of the best ways to captivate your audience, allowing them to be receptive to your message and helping drive up both engagement and conversions.

Ease of Production

As mentioned, the production of whiteboard explainer videos is much simpler than other mediums such as Motion Graphics or Real Footage. This is due to the fact that you are essentially working with ‘still images’ and applying minor motion to the frame to give it that dynamic feel.

In most cases, production companies will create a visual storyline with a set of images based on the V.O. script. Each frame will have one major idea attached to it represented in the form of a picture. While the voice over in the frame explains the point, the ‘animation’ will be drawn onto the frame to reinforce the message.

Each new frame will reveal another image and the voice over will guide the viewer through the storyline. Once the visual story has been established, it comes down to synchronizing it with the voice over.
This is the main reason whiteboard animation is so cost efficient, where a savvy video producer would be able to create a compelling video in a much shorter timeframe. It also requires a lot less processing power to create these videos meaning less expensive equipment is needed.

Where to Utilize Whiteboard Explainer Videos

Whiteboard animation serves multiple purposes, from selling, adding depth and value to your brand and of course, ‘explaining things’.
For the most part, brands utilize whiteboard animation as an introduction to their product or brand. These videos are mostly implemented on landing pages, home pages and of course for mass marketing on platforms such as YouTube and Facebook to name a few.

When utilizing it on your homepage, you can exceed the industry standard of 90 seconds. For the most part, the 90-second rule applies to videos when its purpose is to reach new prospects, however when prospects lands on your homepage, they have already developped an interest in your brand or company website, so exceeding this ‘rule of thumb’ is permitted.

You would rather provide them with a 2-3-minute video that gives them a deeper understanding of what you do than 90 seconds where they could still be kept wondering exactly what it is you do.

When we talk about Whiteboard Explainer Videos for marketing or selling, you’ll want to keep it below 90 seconds. This is due to the fact that your video needs to compete with other videos, and keeping it short has shown to increase engagement and conversions.
Depending on your need, you will adapt your whiteboard animation purposes accordingly.

Key Take Aways

Whiteboard animation has become a staple in the video marketing world due to the fact that it is cost efficient, easy to produce and still maintains stellar engagement and click through rates. If you find yourself on a tight budget and still want to get into the world of video marketing, then Whiteboard Explainer Videos are definitely a great starting point.

How Whiteboard Video Can Keep Your Business from Dying of Spring Fever

How Whiteboard Video Can Keep Your Business from Dying of Spring Fever

Does Your Business Really Slow Down during Summer or Are You Missing an Opportunity to Keep it Growing?

 

Ah, summer! The very word brings images of freedom and soaking up the sun at the beach or poolside. You can smell bar-b-que in the air and feel cool soft grass beneath your feet as you jump to grab a frisbee being thrown in your direction.

 

Spring has officially sprung and Spring Fever has once again become epidemic in places where winter is actually cold. CEOs and students alike can be prone to distracting thoughts of vacation and..getting…OUTSIDE!!

 

This is yet another time where having a really strong attention grabbing whiteboard video can get your audience thinking about you and your business again.

 

Spring Fever used to be deadly to a lot of businesses. Not so much nowadays. It doesn’t kill anymore; let me tell you why.

Clients Unintentionally Take You with Them Everywhere They Go

 

Thanks to mobile devices your business can be in front of millions of viewers faces at times where they aren’t completely immersed in work and/or school. They actually have time to pay attention. This particularly applies when they 1-work remotely or 2-go on vacation.

1-People Work Remotely

Technology has made it so people can work remotely, or, take work on vacation with them. They are able to focus on work without the distractions of daily life or the office buzz. It is just them and their laptop. You can take part of their undivided attention.

2- Vacating Your Life Completely on Vacation is almost IMPOSSIBLE!

 

Imagine a family going on vacation to the Florida Keys. How many times will they use their mobile devices during the trip?

 

A-Travel Time


Chances are there will be very little singing in the car and the alphabet game, if played at all, will be short lived. GPS will periodically chirp directions at the driver, interrupting his or her favorite Pandora station.

 

There will be either a movie going in the back seat or, you guessed it, everyone else will be playing on his or her phone or tablet. If they’re flying, once the airplane hits cruising altitude–guess what?

 

Long gone are the days when travel time meant being forced to come up with something creative to do while just sitting.

 

B-Meal and Leisure Times


It takes conscious effort to be present and detached from your cell phone in any situation. This family will likely have good interaction and conversation during meal and leisure times, but with conversation lulls and as family members wind down for the evening, cell phones will come out at least once or twice.

 

C-No Service and Cell Phone Free Zones


What will happen when they volunteer or are forced to surrender their beloved cell phones for hours on end to “unplug” in a cell phone free zone or an area without service?

 

SEPARATION ANXIETY!!

 

Imagine the relief on their faces as screens light up and the buzz of new text messages and emails announcing their existence are heard!

 

D-Vacation Documentation


Finally, while they are “vacating” their lives they will make sure to post selfies and pictures of the cool food they eat and the fun things they see and do on Instagram, Facebook and their YouTube channels.

 

How You Can Use Whiteboard Video During Spring Fever Season to Ignite More Interest in Your Business

 

Let’s face it–dependency on mobile devices is real and is not likely to go away any time soon! So why not utilize this state of the human condition in your marketing plan? It can be a great thing for your business when peoples’ noses are pointed phone-ward.

 

1-Use Instagram, Facebook and YouTube Ads

 

Remember Jace’s suggestions in his recent article

“What We Learned About Explainer Videos in 2015”?

This is a fantastic time to start putting them into practice if you haven’t already.

 

Let’s go back to our traveling family in the last section.

After a fun filled day of deep sea fishing, CEO Joe proudly posts a picture of he and Joe Jr. holding up the 11-foot swordfish they caught on Instagram and/or Facebook. CEO Joe, like most of the general population, will probably glance at his news-feed for at least a few seconds before or after posting, since, it’s really hard to enter the social media world without getting at least a glimpse of what’s going on there.

He will likely revisit and either add more posts or see what kind of popularity rating his post earned among his friends and followers. He might even post a video on his YouTube channel of the glorious moment when the swordfish was caught.

 

This is where a fun whiteboard video from your company could get noticed, watched and possibly even shared. After all, CEO Joe is on vacation and has leisure time to enjoy social media.

 

2-A New Season is a Great Time to Make an Online Announcement and/or Launch a New Video

 

People love “new” things and “news”. They will do a double take at something they haven’t seen before. If you’re planning on releasing a new product or bringing on new programs, aspects or talent, announcing it during a slower season could breathe extra life into your business.

 

Be strategic and make sure the timing is just right. Your announcement doesn’t even have to be earth shattering or company-changing; news is news and news turns heads.

 

New seasons can be a great time to consider launching or looking toward creating a new video–just to spice things up!

 

3-Use a Seasonal Topic to Bring Attention to Your Current Video(s).

 

Your customers need to know you’re there for them. This means bringing up topics they could be interested in, even if those topics aren’t directly related to what your business offers or sells.

 

One option is to blog or maybe even create a short newsletter with some helpful hints or healthy summer recipes. You could also post a picture of your amazing office softball team to help reinforce the human side of your business and connect them to you even more.

 

Regardless, make sure and link your video, old or new, to any form of online communication you put out there. It will get views and repeated views, and repetition is a good thing!

 

 

Become part of your audience’s leisure time with a fun distracting and informing whiteboard video that will make them smile.

 

Approached the right way, Spring Fever won’t kill your business; your whiteboard video really can light a fire under it and help keep it growing!

Thanks for reading How Whiteboard Video Can Keep Your Business from Dying of Spring Fever!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Explainer Videos Your Key to Unlocking Success

Explainer Videos Your Key to Unlocking Success

 

Explainer Videos Your Key to Unlocking Success

Explainer videos are an indispensable ingredient in presenting your brand or organization. Whether you’re a start-up company, a big name corporation, or a non-profit organization, explainer videos are extremely useful in getting your point across.

The intention of an explainer video is to inform viewers of an idea or to explain what your product or service does.

We all know it can be hard to capture attention with dense writing, so these videos are usually fun, simplistic, upbeat and are about 2-3 minutes long.

Explainer videos are simple, easy, affordable and effective.

The entertaining nature of an explainer video makes it easier for viewers to retain the information.

According to the Global Video Index of 2015, research shows that people are likely to only remember 10% of any information they hear. Yet if paired with a relevant image, they retain 65% of that same information 3 days later.

Also, a recent survey by Video Rascal shows that 85% of people are more likely the purchase a product once they view a correlating explainer video.

These are just two statistics of mounting research supporting their relevance.

Explainer videos are eye-catching, especially when found on the landing page of a website. They grab the attention of site visitors as well as Google.

Adding a video to your website increases your ranking with Google, which in turn can bring more traffic to your site. Oftentimes when a consumer seeks out to understand something new, they’ve already made the decision to purchase it.

Don’t end up scaring away potential new customers with too much text!

Reading a few paragraphs can be boring and is often skipped over for the more comfortable choice of watching a video.

More and more companies are choosing explainer videos as their elevator pitch. Some of these videos are even going viral.

While there is no proven formula to get a video to go viral, you definitely can’t achieve viral status without a video.

You’ve probably seen the Dollar Shave Club’s controversial explainer video about how – ahem – great their blades are. Currently, their video has almost 22 million views.

That is a great example of an entertaining and very memorable (to say the least) video that has been shared over all platforms of social media.

These videos are a great way to help your fans and future fans to evangelize you. Help them share your glory! Give them the content worthy of being spread to the masses and to the furthest corners of the earth.

Word of mouth advertising spreads much easier these days, so what better way to inspire your faithful followers than by giving them the exact content you want them to share?

Creating the actual content for your explainer video is up to you. Take time to really think about what you want to say, and put yourself on the other side of the screen as you write your script.

There are unlimited ways to portray your message, but remember–the simpler the better. The goal of an explainer video is to get your point across and have the viewer remember your message.

So use your imagination, have fun, and boost your online presence!

Unlock success with explainer videos today.

Thank you for reading Explainer Videos Your Key to Unlocking Success

For more information, click here.

Whiteboard Videos & How They Work

Whiteboard Videos & How They Work

Whiteboard Videos and How They Work for You!

Whiteboard videos are a dynamic marketing tool with lots of benefits. They incorporate many aspects of a traditional animated video yet they have an imaginative twist–the animation is drawn on camera as the whiteboard video progresses.

The artistic aspect of a whiteboard video has the advantage of engaging an audience in a unique way. Drawing out the message of an ad while viewers are watching helps keep them focussed intently as the point of the ad is presented. It takes more to distract a viewer who’s eyes are glued to the sometimes hypnotizing movements of a pen in hand on paper as the story and point of a video are revealed.

The creation process of whiteboard videos breaks down to the message, script, sound and animation. All of these key factors work hand in hand–no pun intended. Pinpointing the message your organization would like to share with the world is essential and guides the process.

Message: Choosing your message is relatively simple. Decide what you want your viewers to take away from the whiteboard video. The takeaway may be your organization’s values, service, or the quality of the product being marketed.

Script: Once you are confident in your message, begin writing your script. Scripting is where imagination comes in as you write your message in story form. You’ll also want to write out what is going to be drawn during the art phase.

Voice Over: Next, consider what your whiteboard video is telling viewers and then decide what kind of voice over you want to have–if any. Typically there is either one person narrating the whiteboard video or none at all.

For instance, if you are creating a video for a  political campaign you may choose to use a narrator and have the Star Spangled Banner playing in the background.

If you prefer to produce a video free of narration it can be drawn and animated to music as words pop on or are being written out on camera. Your audience doesn’t necessarily have to hear spoken words to get your message.

Animation: When your script is finalized and you are ready to step into the wild world of animation, the sky is the limit. Use your imagination and have fun with it!

As most of us are visual learners, the whiteboard video style of drawn out animation helps us grasp the message(s). It is truly an art form and can translate your message into something exciting and fun. Just as children love cartoons, grown-ups are still captivated by animation.

Financially speaking, creating a whiteboard video advertisement is very economical. Compared to a typical television commercial there are overall lower production costs.

Because whiteboard videos are produced for the internet, there is an added aspect of consumer sharing.This means that your whiteboard video can be shared between internet users via social media and is, in a sense, a form of word of mouth advertising.

Choosing a whiteboard video as a way to advertise has many benefits and is an excellent way to promote brand awareness.

There are many platforms where you can launch your whiteboard video including the landing page of your website, YouTube, Facebook, Twitter, Instagram, email blasts, etc.

Enjoy the creative process and add whiteboard animation to your brand marketing.

Try using a whiteboard video for your business today.

If you want to know more about Whiteboard videos click here post.