If you are not living under some rock, you probably know how big a part of internet videos are. They practically dominate the global web. So much so that almost every app has a video feature now. Even Instagram, which started strictly with photos, introduced reels and live streaming to stay at par with the latest trend.
According to an estimate, 82% of the internet traffic by 2022 will be videos. YouTube is the second most popular website in the world. Videos are not going anywhere, and if you want to thrive as a content creator, there is no question that videos are essential to your business.
And out of the many forms of videos, we suggest you give a shot to whiteboard animation. Whiteboard videos make use of hand-drawn graphics or doodles on a whiteboard-like background to visually deliver the message. It is accompanied by a voiceover narrating the story. This combination of visuals and narration results in one of the most popular forms of videos across the internet today. Animation sounds exciting and appealing, but if you are skeptical about trying your hands on whiteboard animation, let’s dwell on the top 10 reasons you need them in 2022.
GOOD FOR CORPORATE MEETINGS:
If you are part of the business world, you know how dull and monotonous corporate meetings can get. There is a series of slides to go through, a detailed presentation to deliver, proposals to pitch, and projects to talk through. All of this can bore the employees and managers alike.
The long and detailed meetings make it difficult not to get spaced out. No amount of ice-breaking sessions can keep people attentive in a forum that is likely to proceed for more than an hour. It is then that you find well-dressed individuals blankly staring at walls or mindlessly clicking their ballpoints at a place where you probably called them to sign a multi-million dollars deal. This results in a scenario where even the creepy crawlies in the room draw more attention from flummoxed attendees than a presentation you worked so hard on.
Whiteboard animation is the perfect tool to avoid this situation. The colorful pictures and characters not only make it convenient for you to deliver your point but can also spice up your meetings, making them enjoyable. Therefore, videos are a vital part of business communication.
Whiteboard videos are way cheaper to produce than live-motion videos. We are past the era where overdramatic ads would help sell a product. Now showing teenagers, drained of energy, starting to dance in perfect sync under the scorching sun fanatically because they were offered a fresh mint gum by another cool kid who appears out of nowhere is likely to make your audience cringe hard. People today like stuff that makes sense, and spending a massive amount of money over conventional ad campaigns is not very smart from a marketing perspective.
Whiteboard videos save you from the hassle. Overthrowing the problem of hiring good actors and direction altogether, they help cost-effectively convey your message. Videos, if well-created, help foster better connections with your consumer base. Showing animated characters would appeal more to the viewers, and therefore animation is what you should opt for when marketing your product.
HIGHER CHANCES TO GO VIRAL:
Videos have a higher chance of going viral. 90% of consumers watch videos online, and whiteboard animations are almost always trending on YouTube. Videos are suitable for a range of topics, be it educational or marketing content, and are likable and shareable, therefore holding an excellent chance to reach the maximum audience.
Not just that, but Google is the parent organization behind YouTube, redirects your search results to videos a lot of the time. Therefore by embedding a video on your website, you increase your chances to be on top of search engines. This can help achieve higher conversion rates and more sales for your brand.
EASY TO UNDERSTAND:
Suppose you are a teacher wanting to help students by posting online lectures, or an expert wanting to share insightful knowledge related to your field, or a content creator trying to build a following online. In that case, you want your content to be easy to grasp. Whiteboard animation videos help with it.
It has been proven by science that motion attracts attention. Have you ever heard of mirror neurons? When you watch someone do something, say, eat an apple, these neurons fire just as they would when you perform a task. Due to this, when you watch something happening, your brain perceives it as if you are doing it. When watching an animation, viewers relate to the content, making it easy for them to understand.
Videos also result in what is called ‘audience anticipation’. The whole animation, be it related to business or educational stuff, unfolds in the form of a story. Viewers keep guessing what happens next, which keeps them from distraction. All of this in combination gives a good viewer experience.
SIMPLE TO CREATE:
Whiteboard animations are simple to make. They don’t require any expensive equipment. Instead, there are numerous wonderful soft wares available which you can make use of to create an engaging, low-cost video in no time.
BEST FOR COMMUNICATING COMPLEX IDEAS:
Either you are a teacher wanting to prepare a lecture around some complicated topics, or a business person wanting to create a presentation including intricate details, whiteboard videos are what you should choose. The hand-drawn graphics spruce up the content allowing you to incorporate several ideas without making the delivery sound cumbersome. Eye-catching visuals accompanied by good narration can keep your audience engrossed till the very end, effectively driving home your point.
HELPS RETAIN INFORMATION:
Research by Dr Richard Wiseman, an award-winning professor of psychology, shows that whiteboard animation boosts knowledge retention by 15%. Also, viewers retain 90% of the message when consumed visually compared to 10% when delivered with text. With the majority of the population being visual learners, videos hold paramount importance as a learning and marketing tool. And here’s why whiteboard animations aid with memory:
They are attention-grabbing and keep the audience hooked till the very end
They are multisensory. They involve sight, hearing and motion, which are the most important senses and are responsible for memory.
They chunk down complicated concepts and go from starting blocks towards building a big picture.
This holds importance, especially if you are an educationalist. As a teacher, you go to lengths to help your students with learning. Whiteboard animations are a proven method that productively fulfills the cause, so they should be your go-to.
CTR or Clickthrough rate is used to gauge how well your Ad is doing. We are living in highly fast-paced times where no one wants to read through lengthy, heavy texts. Videos are to-the-point and versatile and hold a high chance of grabbing people’s attention. A well-created video is likely to be shared around, and therefore animated videos are a good marketing plan to approach the masses. According to Buffer, companies that include videos in their marketing campaigns have 27% higher CTR and 34% higher conversion rates than companies not using this strategy.
PEOPLE RELATE TO ANIMATION:
Animations are fun to watch, concise and clear. Regardless of age, people love cartoons, and hitting this pain point can step up your marketing game. As the bright-colored visuals unfold, the person gets interested in knowing what picture they see at the end, along with a good voiceover, which gives them a positive experience centered around your brand.
GOOD FOR STORYTELLING:
With its ability to captivate the audience, whiteboard animations serve as a powerful storytelling tool. Using imagination and creativity perfectly communicates the idea and evokes emotion in the viewers, all of which is essential for a good storytelling experience.
It is a fact that to establish a successful presence online or even offline, you need to conform to whatever course is in fashion globally. Numbers don’t lie, and they show that whiteboard animation is the future. So whether you want to sell a product or educate and inspire the masses, know that whiteboard videos are the way to go.
Creating a whiteboard animation video for your business is a great idea. But don’t make the decision without putting in some thought first. It’s certainly a good idea to cover all your bases before putting your marketing dollars to work. But since you’ve haven’t given yourself the green light yet, let’s go over something important. You need to know what to consider before creating a whiteboard animation video.
Remember that there are a lot of companies out there that create whiteboard animation videos. The style and quality of work differ from one company to another. And as popular and effective as these videos are, a lot can go wrong in certain circumstances. This won’t happen to you, though, because we’re going to give you the information you need before moving forward.
Here’s what to consider before creating a whiteboard animation video.
Is a Whiteboard Animation Video Right For My Business?
There is almost no circumstance where the implementation of a whiteboard video wouldn’t help. They translate extremely well to virtually every kind of business. But we suppose it would be disingenuous to say with certainty that they’re perfect for every situation. The type of service or product you’re promoting, your long-term marketing goals, and your message should influence your decision.
But there are some circumstances where whiteboard animation videos really are a perfect choice. For example:
When You’re Explaining Something Technical or Complicated
If the message you want to deliver involves a complex system or innovative idea, whiteboard animation videos are ideal. Research has shown that retention increases almost 20% when information is delivered this way. When education is the goal, the whiteboard style excels. This kind of animation can unravel concepts in a fun and engaging way.
When You Have A Lot To Say
Whiteboard animation videos are great at presenting lengthy information in an appealing way. The best examples are whiteboard videos that animate speeches. You’ve likely seen some of these. The brain retains visual information better than auditory. So when animated explanations are paired with the audio of a speech, the speech is no longer, well, boring! It becomes exciting and twice as interesting when you see the speaker’s words come to life in a creative way.
When You Need A Corporate Training or B2B Video
Whiteboard videos are very popular in the corporate space for a reason. It doesn’t matter if the artwork style that matches your business is cartoony or realistic. With precise copywriting and good artwork, your B2B or training video will pique the viewer’s interest and keep their attention. Compared to other options, whiteboard animation should be strongly considered for corporate purposes.
Mistakes Companies Make When Creating A Whiteboard Animation Video
Not every whiteboard animation is created perfectly. Knowledge, experience, and asking the right questions are important to the success of your video. Some common mistakes in whiteboard animation videos are:
To Show The Hand Or Not To Show The Hand
Make sure you decide if showing the drawing hand is what you want. Most of the time, clients prefer to show the hand. It can bring a sense of realism and gives the video added character. But, sometimes showing the hand doesn’t mesh with the aesthetic. Communicate with your creative director to make this decision.
No White Background
We’ve seen whiteboard animation that presented content with a fully-colored background. In our opinion, this a mistake. It lessens the effect that this kind of animation can have. When the viewer sees the artwork manifesting on a white background, it becomes familiar. In a very real way, the white background makes the video more relatable. Only use color for background purposes to help emphasize certain points.
Be very cautious when thinking about doing a full-color background in whiteboard animation videos. It’s almost never a good idea.
No interconnected artwork
One of the calling cards of whiteboard animation is the seamless style of interconnected imagery. One thing always leads to the next with many images literally connected to each other. Some videos choose not to do this at all, resulting in a less-effective final product. We’re not saying the ink should literally connect everything throughout the entire video. But make sure that you break from connected imagery sparingly. Too much isolated imagery can hinder continuity.
Creating A Whiteboard Animation Video Using Multiple Artwork Styles
This adds confusion to the video that just isn’t necessary. Choose an art style and stick with it for the whole video.
Be sure that the whiteboard animation company you’re using has talented, experienced artists working for them. Bad artwork defeats the whole purpose of putting your marketing dollars toward a project like this. Look at artwork samples and previous videos the company has made to make sure it’s what you’re looking for.
What To Consider Before Creating a Whiteboard Animation Video – Conclusion
When choosing a whiteboard animation company, makes sure they’re actually a whiteboard animation company. Meaning, don’t go with a company that runs a different kind of business but offers whiteboard animation on the side. Hire professionals. Even if it costs a bit more, it will be worth it. When done right, commissioning a video like this can have far-reaching, positive effects. Do your best to stay informed and steer clear of easily-avoidable mistakes.
Explainer videos are short, concise videos designed to explain an idea or system using animation. Through artwork, any concept can be presented in an engaging way and then easily understood. Political processes, scientific methodology, innovative business models, and everything in between can be brought to life through a well-made explainer video.
Hundreds of thousands of companies have commissioned them over the last decade to help deliver messages in an appealing way. Have you put marketing dollars toward an explainer video? If not, you should. Here are three reasons why.
Video is King
There are business owners out there who think the one effective thing they’re supposed to do to engage with their audience is upload a written blog to their site every so often. This is certainly better than doing nothing. But the fact is that video is THE most consumed type of content. Did you know YouTube gets more visitors in a day than Facebook? Today, video is king. It’s what people prefer. And if all you’re doing is creating written content and nothing else, you’re not doing what’s most effective.
When potential customers are visiting your site for the first time, there needs to be a quick video on your landing page explaining precisely what you want them to know. A 2015 Google poll showed that over half of internet users feel more comfortable with websites that have instructional video content. This is because video content helps to legitimize your company, in addition to effectively delivering your message. By the way, the same study showed that the probability of someone buying on online product goes way up if they watch a video about it first.
Nothing is More Effective
Explainer videos are fantastic at catching attention quickly and retaining it. A Forbes study last year concluding that 4 seconds is all you have to engage someone before they click away. This is why well over half of all sharing on social media is video. Why do explainer videos catch attention so well? Because animation is less predictable and more appealing than live footage which makes it more intriguing from the get-go.
Animated explainer videos also have an incredible charm about them. Using visual thinking and metaphors, topics come to life effortlessly in a fun and engaging way. People love them. Plain and simple.
But the real reason why you need an explainer video is because of the tremendous ROI. Companies who don’t employ video marketing grow more than 50% slower than those that do. A recent study from Adobe polled a large number of marketing professionals. Over half of them said that video has the best ROI compared to any other type of content they roll out.
Why You Need An Explainer Video – Conclusion
There’s no reason why an explainer video wouldn’t help what you’re trying to accomplish. Especially if what you’re doing involves complicated process or new ideas. If that describes you, contact us and let’s talk.
We’ll Leave You With This
In the early days of Dropbox, their first huge boost came from an explainer video. Within a year of posting it, their revenue increased by over $50 million. Their user count increased by over 10 million. All directly traced to their decision to create and publish an animated explainer video. Sit on that for a while.
If you’re spending your marketing dollars on video content, good job. When done right, video content achieves incredible ROI. But just having Ydraw create an awesome video for you and then setting it free on the internet would be unwise. You need to track what it’s doing. Is your video actually working for you? You need to know how to measure the sales impact of your videos. Here’s how.
First of all, you need to track the conversation rate. How many people are taking the action you want them to after watching your video? If the percentage is lower than you expected, you’ll need to do some research. Maybe your call-to-action isn’t as compelling as it needs to be. Perhaps your target audience isn’t being found because you’re not using the right platform. These are only two of the who-knows-how-many reasons for your video’s performance. Dig in and get the data.
On the flip side, if the conversation rate from your video is good or better than good, find out why. Do research on what’s causing it to work so well so you can replicate those things in other areas of your marketing – including future videos.
Next, you need to measure engagement rates. Use analytics and software to get your answers. What percentage of viewers are watching the whole thing compared to how many are clicking away before it’s over? Is there’s a particular moment in the video that has the highest clickthrough rate? How many likes, shares, and subscribes is the video producing? Depending on your video host, there are many more metrics you can measure that are very helpful.
If your engagement rate is low, then you’ve got some figuring out to do. Video comment sections can be a helpful way to learn what people think about it. If there’s a pattern in the negative feedback, that should allow you to pinpoint some of the issues. Don’t be afraid to engage with customers directly and ask questions, whether via email or right there in the comments.
And, just like we mentioned above, if your engagement rate is awesome, do similar research to make sure that you understand what’s working. You’ll want to implement these practices in future marketing efforts.
Do your best not to be fooled by vanity metrics. What are vanity metrics? These are things like the number of comments, likes, and views a video is getting. The reason we say not to be fooled by them is because even though those things generate excitement for you, a lot of times they don’t correlate to increased sales.
However, we’re not saying that more views is always disconnected from sales. You’ll have way more conversion opportunities the more views you get. You may just need to a little optimizing. Revisit how the video is placed on the page, the video’s size, and its thumbnail image. It’s common to do a lot of experimenting with these types of things to find out what generates the best results.
How to Measure the Sales Impact of Your Videos – Conclusion
Don’t make the mistake of failing to monitor the impact of your marketing dollars. You’re wise to spend them on video content. But just because video content has a historically high ROI doesn’t mean you don’t need to monitor it. Now that you know how to measure the sales impact of your videos, get in the habit of viewing the analytics. Don’t try and let the video do all the work. Lead and guide it to generate the most sales possible.
Businesses all have a story and it should be told.
When you tell your story people will relate to your product or service.
We are breaking it down on what types of stories you should be sharing with your customers in this weeks episode of Moron Monday.
If you missed last weeks episode, you can find it here.
Hey guys. What’s up? Jace over here at Ydraw.
Today we’re going to be talking about one of my favorite subjects. We’ve been trying to push this down companies throats for years now, and I just thought I’d sit down and break it down for you guys so you know why stories matter.
Here are six stories you should be telling your customers. We have another blog that has seven, but I put two together.
I’m going to go over these and then, at the end of this video, I’m going to show you guys what we did for Ydraw. We just created a simple video to show you step number one, a history of our business case.
So let’s run through these real quick.
Very first thing, every company should be talking about their history. They should be telling the stories of how their company got started. And that does matter.
Think about the story of Apple, we all know it.
Think about the story of Tesla, about SpaceX, about Facebook. Zuckerberg…young… didn’t know what he was doing, built a billion dollar company. We all get pulled into the stories, and majority of companies don’t tell their stories.
So it’s important that you go out there and tell them how you got started.
HOW YOUR PRODUCT/SERVICE WAS DISCOVERED
Next is how your product or service was discovered. What did you do to figure out your product or service?
Now, you can combine these a little bit, but people want to know….how did you discover your product or service?
And by doing that, what happens is, they’re like, hey, I was in that same guy’s shoes.
I was looking for the same solution to a problem. And if you tell people how your company came about or how the problem was discovered, then they’re more likely to buy into your business.
And remember, what all of this does is it gets multiple touches so people want to do business with you.
People do business with those who they like and trust. And all these stories get people to like and trust you so that they’ll give you money.
Back in 2011 explainer videos where the hot thing, everyone went out and got explainer videos because they were told that’s what they need, but they didn’t realize there was a bunch of other stuff that needs to go with it.
So they would have a great explainer video, stick it out on YouTube and hope they get business but it didn’t happen that way.
But a good explainer video is simple. You need to do a strong opening, a headline, problem, solution, and call to action.
That should be your formula because it just shows, here’s the problem, here’s how our product solves that problem, and then it gives them a call to action.