Video Marketing is seen as one of the most effective ways for brands to reach new prospects and engage clients without having to break the bank. While there are plenty of different formats to choose from, one of the quickest ways to implement this marketing strategy is through “Whiteboard Animation”.

The reason whiteboard animation is so praised by the marketing community comes down to two factors: 1-ease of production and 2-higher conversation rates. We’ll dive into the details below as to why whiteboard animation has been so successful over the years, and how to effectively incorporate it into your marketing strategies.

What is Whiteboard Animation?

I’m sure by now you’ve already seen these videos whether you have been surfing YouTube or scrolling down your Facebook Newsfeed. Essentially, whiteboard animation are the videos that “draw out” an image while a voice over explains what is going on.
Whiteboard animation focuses on ‘one thought per frame’ and advances the storyline with a heavier emphasis on the voice over than on the graphics. This doesn’t mean that the graphics are less important, it simply means that the voice over is responsible for a lot of the storytelling.

For the most part, brands like to utilize a ‘hand graphic’ that is drawing out the picture while the voice over occurs. This is implemented to give it a ‘motion graphics feel’ while not requiring the same effort to produce.

Cost Efficient Means of Marketing

Due to the fact that it requires less effort to produce these types of videos, the associated price tag is significantly lower. While you can get whiteboard explainer videos for as little as $50 USD per 30 seconds, or in some cases even cheaper, it is important to look for the best deal that provides both cost efficiency and quality.

Nonetheless, compared to other video formats, whiteboard explainer videos are definitely the most cost efficient means of marketing. For brands that have a limited budget and would still like to utilize video within their marketing campaigns, whiteboard animation is definitely the most cost effective manner to achieve this.

In addition, the timeframe required to create these videos is significantly shorter, meaning that you can have your message polished and ready to be presented to the masses much more quickly.

High Engagement with Simple Imagery

Another fantastic benefit of whiteboard explainer videos comes down to engagement. As opposed to Motion Graphic-oriented explainer videos, whiteboard animation guides the eyes of the viewer to specific points.

When the image is being revealed within the video, only portions of it appear at a time in the attempt to convince the viewer that the image is being ‘drawn’ out. This achieves two things:

1. It triggers the curiosity factor in your prospects who will continue to look at the video while the image is being revealed.
2. It keeps them engaged and more susceptible to your marketing message. Since the V.O. is pretty much giving meaning to the imagery, people are more inclined to sit through the entire presentation and the images tend to have a greater impact as a result.

Visual imagery is one of the best ways to captivate your audience, allowing them to be receptive to your message and helping drive up both engagement and conversions.

Ease of Production

As mentioned, the production of whiteboard explainer videos is much simpler than other mediums such as Motion Graphics or Real Footage. This is due to the fact that you are essentially working with ‘still images’ and applying minor motion to the frame to give it that dynamic feel.

In most cases, production companies will create a visual storyline with a set of images based on the V.O. script. Each frame will have one major idea attached to it represented in the form of a picture. While the voice over in the frame explains the point, the ‘animation’ will be drawn onto the frame to reinforce the message.

Each new frame will reveal another image and the voice over will guide the viewer through the storyline. Once the visual story has been established, it comes down to synchronizing it with the voice over.
This is the main reason whiteboard animation is so cost efficient, where a savvy video producer would be able to create a compelling video in a much shorter timeframe. It also requires a lot less processing power to create these videos meaning less expensive equipment is needed.

Where to Utilize Whiteboard Explainer Videos

Whiteboard animation serves multiple purposes, from selling, adding depth and value to your brand and of course, ‘explaining things’.
For the most part, brands utilize whiteboard animation as an introduction to their product or brand. These videos are mostly implemented on landing pages, home pages and of course for mass marketing on platforms such as YouTube and Facebook to name a few.

When utilizing it on your homepage, you can exceed the industry standard of 90 seconds. For the most part, the 90-second rule applies to videos when its purpose is to reach new prospects, however when prospects lands on your homepage, they have already developped an interest in your brand or company website, so exceeding this ‘rule of thumb’ is permitted.

You would rather provide them with a 2-3-minute video that gives them a deeper understanding of what you do than 90 seconds where they could still be kept wondering exactly what it is you do.

When we talk about Whiteboard Explainer Videos for marketing or selling, you’ll want to keep it below 90 seconds. This is due to the fact that your video needs to compete with other videos, and keeping it short has shown to increase engagement and conversions.
Depending on your need, you will adapt your whiteboard animation purposes accordingly.

Key Take Aways

Whiteboard animation has become a staple in the video marketing world due to the fact that it is cost efficient, easy to produce and still maintains stellar engagement and click through rates. If you find yourself on a tight budget and still want to get into the world of video marketing, then Whiteboard Explainer Videos are definitely a great starting point.

The Many Benefits of Whiteboard Explainer Videos
5 (100%) 2 vote[s]