TOP 10 REASONS YOU NEED A WHITEBOARD VIDEO IN 2022

TOP 10 REASONS YOU NEED A WHITEBOARD VIDEO IN 2022

If you are not living under some rock, you probably know how big a part of internet videos are. They practically dominate the global web. So much so that almost every app has a video feature now. Even Instagram, which started strictly with photos, introduced reels and live streaming to stay at par with the latest trend.

According to an estimate, 82% of the internet traffic by 2022 will be videos. YouTube is the second most popular website in the world. Videos are not going anywhere, and if you want to thrive as a content creator, there is no question that videos are essential to your business. 

And out of the many forms of videos, we suggest you give a shot to whiteboard animation. Whiteboard videos make use of hand-drawn graphics or doodles on a whiteboard-like background to visually deliver the message. It is accompanied by a voiceover narrating the story. This combination of visuals and narration results in one of the most popular forms of videos across the internet today. Animation sounds exciting and appealing, but if you are skeptical about trying your hands on whiteboard animation, let’s dwell on the top 10 reasons you need them in 2022. 

GOOD FOR CORPORATE MEETINGS:

If you are part of the business world, you know how dull and monotonous corporate meetings can get. There is a series of slides to go through, a detailed presentation to deliver, proposals to pitch, and projects to talk through. All of this can bore the employees and managers alike.

The long and detailed meetings make it difficult not to get spaced out. No amount of ice-breaking sessions can keep people attentive in a forum that is likely to proceed for more than an hour. It is then that you find well-dressed individuals blankly staring at walls or mindlessly clicking their ballpoints at a place where you probably called them to sign a multi-million dollars deal. This results in a scenario where even the creepy crawlies in the room draw more attention from flummoxed attendees than a presentation you worked so hard on. 

Whiteboard animation is the perfect tool to avoid this situation. The colorful pictures and characters not only make it convenient for you to deliver your point but can also spice up your meetings, making them enjoyable. Therefore, videos are a vital part of business communication.

COST-EFFECTIVE:

Whiteboard videos are way cheaper to produce than live-motion videos. We are past the era where overdramatic ads would help sell a product. Now showing teenagers, drained of energy, starting to dance in perfect sync under the scorching sun fanatically because they were offered a fresh mint gum by another cool kid who appears out of nowhere is likely to make your audience cringe hard. People today like stuff that makes sense, and spending a massive amount of money over conventional ad campaigns is not very smart from a marketing perspective. 

Whiteboard videos save you from the hassle. Overthrowing the problem of hiring good actors and direction altogether, they help cost-effectively convey your message. Videos, if well-created, help foster better connections with your consumer base. Showing animated characters would appeal more to the viewers, and therefore animation is what you should opt for when marketing your product.  

HIGHER CHANCES TO GO VIRAL:

Videos have a higher chance of going viral. 90% of consumers watch videos online, and whiteboard animations are almost always trending on YouTube. Videos are suitable for a range of topics, be it educational or marketing content, and are likable and shareable, therefore holding an excellent chance to reach the maximum audience. 

Not just that, but Google is the parent organization behind YouTube, redirects your search results to videos a lot of the time. Therefore by embedding a video on your website, you increase your chances to be on top of search engines. This can help achieve higher conversion rates and more sales for your brand.

EASY TO UNDERSTAND:

Suppose you are a teacher wanting to help students by posting online lectures, or an expert wanting to share insightful knowledge related to your field, or a content creator trying to build a following online. In that case, you want your content to be easy to grasp. Whiteboard animation videos help with it.

             It has been proven by science that motion attracts attention. Have you ever heard of mirror neurons? When you watch someone do something, say, eat an apple, these neurons fire just as they would when you perform a task. Due to this, when you watch something happening, your brain perceives it as if you are doing it. When watching an animation, viewers relate to the content, making it easy for them to understand. 

Videos also result in what is called ‘audience anticipation’. The whole animation, be it related to business or educational stuff, unfolds in the form of a story. Viewers keep guessing what happens next, which keeps them from distraction. All of this in combination gives a good viewer experience.

SIMPLE TO CREATE: 

Whiteboard animations are simple to make. They don’t require any expensive equipment. Instead, there are numerous wonderful soft wares available which you can make use of to create an engaging, low-cost video in no time. 

BEST FOR COMMUNICATING COMPLEX IDEAS: 

Either you are a teacher wanting to prepare a lecture around some complicated topics, or a business person wanting to create a presentation including intricate details, whiteboard videos are what you should choose. The hand-drawn graphics spruce up the content allowing you to incorporate several ideas without making the delivery sound cumbersome. Eye-catching visuals accompanied by good narration can keep your audience engrossed till the very end, effectively driving home your point.

HELPS RETAIN INFORMATION:

Research by Dr Richard Wiseman, an award-winning professor of psychology, shows that whiteboard animation boosts knowledge retention by 15%. Also, viewers retain 90% of the message when consumed visually compared to 10% when delivered with text. With the majority of the population being visual learners, videos hold paramount importance as a learning and marketing tool. And here’s why whiteboard animations aid with memory:

  • They are attention-grabbing and keep the audience hooked till the very end
  • They are multisensory. They involve sight, hearing and motion, which are the most important senses and are responsible for memory.
  • They chunk down complicated concepts and go from starting blocks towards building a big picture. 

           This holds importance, especially if you are an educationalist. As a teacher, you go to lengths to help your students with learning. Whiteboard animations are a proven method that productively fulfills the cause, so they should be your go-to.

HIGH CTR:

CTR or Clickthrough rate is used to gauge how well your Ad is doing. We are living in highly fast-paced times where no one wants to read through lengthy, heavy texts. Videos are to-the-point and versatile and hold a high chance of grabbing people’s attention. A well-created video is likely to be shared around, and therefore animated videos are a good marketing plan to approach the masses. According to Buffer, companies that include videos in their marketing campaigns have 27% higher CTR and 34% higher conversion rates than companies not using this strategy.

PEOPLE RELATE TO ANIMATION:

Animations are fun to watch, concise and clear. Regardless of age, people love cartoons, and hitting this pain point can step up your marketing game. As the bright-colored visuals unfold, the person gets interested in knowing what picture they see at the end, along with a good voiceover, which gives them a positive experience centered around your brand.

GOOD FOR STORYTELLING: 

With its ability to captivate the audience, whiteboard animations serve as a powerful storytelling tool. Using imagination and creativity perfectly communicates the idea and evokes emotion in the viewers, all of which is essential for a good storytelling experience. 

  CONCLUSION: 

It is a fact that to establish a successful presence online or even offline, you need to conform to whatever course is in fashion globally. Numbers don’t lie, and they show that whiteboard animation is the future. So whether you want to sell a product or educate and inspire the masses, know that whiteboard videos are the way to go.

Live Video Mixed On The Side

Live Video Mixed On The Side

Our team has been innovating again. It’s a constant battle to keep producing new and exciting videos to keep the audience engaged. Check these videos out.

Tempore came to us looking to incorporate their live video that was created by one of their executives. We took the live video and mixed it with some animation. Here is what we came up with.

We liked the Tempore video so much we decided to use a video that was done by one of our voiceover artists and turn it into an engaging animation video.

If you need a video or need a team of creatives to discuss your ideas, we can help.

Book a call with one of our team members.

Edutainment Videos to Keep Your Audience Engaged

Your video has to entertain and educate at the same time. Here are some great examples and some ideas to help you make the best decision for your audience.

Great example of an animation video while presenting a topic.

Taking a complicated topic and turning it into something that will entertain while you are educating.

Kick starter Campaign about a new card game.

What is your story?

Marketing Insights

I had a great week, which I am going to tell you about, but first I want to give you some quotes from a book.

Recently, I found a simple PDF online about “The 7 Lost Secrets.” I’m only giving you 5.

It’s right on the money and I wanted to pass along a couple of quotes that might change your life forever…and if it doesn’t, at least it will give you some ideas on how to improve your marketing.

The First SecretReveal the Business Nobody Knows

What are you REALLY in the business of delivering? What universal need are you fulfilling? Look past the obvious.

The Second Secret: Establish Yourself as the Expert

Can you establish yourself as an expert in your field? Can you write a book about your service?

The Third Secret: Tell Your Story

What are your stories? Who has bought from you and prospered or changed? Learn to use “story selling” methods.

The Fourth Secret: Dare Them to Travel the Upward Path

How can you challenge your customers without insulting them? Think of the Marines.

The Fifth Secret: The One Element Missing

Do you sincerely believe in what you are doing and selling? If not, why not?

This last week I had a chance to play in the USA Fantasy Basketball League in Las Vegas (yes, I did get MVP). My coach was “Thunder Dan Majerle.”

We had a private party at the Wynn where I met Kevin Durant, Chris Paul, James Harden, Kyrie Irving, Paul George, Steph Curry and all the other big NBA stars. It was a great experience.

Not to mention the fact that we got to play a lot of basketball. Which is the whole reason I went to the camp.

The NBA players are good at their craft. One morning, I watched Kyle Korver and another guy (sorry on the name, I don’t watch a lot of NBA), have a shoot off. Each of them hit fifteen 3-pointers in a row until finally one of them missed. They did that twice.

The thing I noticed was the consistency. Their hand motion and tempo were the exact same on every shot. They work hard at perfecting the little things that make a big difference.

I’m telling you, these guys are masters of the game.

They are experts!

Are you an expert? Do you take the time necessary to become the best in your field? If I purchased your product or service would I be getting the best?

If not, why not?

When it comes to explainer videos, you are not going to find a better company than Ydraw. We hire the best and expect them to continue to improve upon their craft.

A great example would be our new blackboard videos.

We have generated a new system that will allow us to draw and record on any surface.

It’s awesome.It’s clean.It’s perfection.

Let us know when you are ready to get started on your explainer video.

I will end with this:

“If you do not let these people know about you and your services, they will not know to call you. They will go to whomever they have read about, heard about, or seen advertised. These new buyers will be the new king and they will not know of you.”

“Either advertise and continue to advertise or a new breed of customers will arise who will ignore you for one simple reason: they won’t know you exist.”

Remember, that every day a new set of customers appears. Jobs change, kids become adults, interests, lifestyle, and habits are constantly changing. Just keep planting and customers will come.

Have a great day.

Thanks

Jace

2.5D Animation Videos by Ydraw

Simply put, 2.5D is the next evolution in animation. It is affordable and gives the viewers something different.

The world of animation is split into all different styles like Two-dimensional (2D), Whiteboard animation, Motion graphics, and three-dimensional (3D).

Now, while these styles may be the most popular among modern animators, there is a unique blend of the two rapidly gaining notice.

This hybrid style is known as 2.5D animation and it has been around for several years but has gained popularity over the last year or so.

Ydraw is now doing 2.5D animation videos

In the past, Ydraw has created some 2.5D style animations, but we really didn’t let all our customers know about it. Now we are. If you are looking for a cool style of video that will stand out, we can help.