Every business has a story to tell, but not every story resonates with their audience. In order to create a brand story that will resonate with your target audience, you need to understand what they care about and what motivates them. Once you know this, you can craft a story that speaks to their needs and drives them to take action. Keep reading to learn how to create a brand story that resonates with your audience.
Define your audience and what they want to hear from you
To effectively communicate your branding message and story, you need to have a thorough understanding of who your target audience is. After all, the way you approach a group of seven-year olds about your product or service will likely be very different from the way you engage with IT professionals. Identifying key demographic information, such as age range and location, can help to narrow down the specifics for delivering content that resonates with them. When crafting your message keep in mind what your audience values and their ideal outcome when interacting with your brand. This can enhance engagement in return, help solidify relationships, and create opportunities for brand loyalty.
Crafting a unique and memorable brand story starts by understanding your audience. Who are the people that you want to reach? What makes them tick? Once you have identified target customers, focus your story on how your product or service provides benefits that speak directly to those customers’ wants and needs. At the core of any good brand story is a powerful message told in an effective way. Choose words that carry emotional value and create visuals that people can connect with. Your story will be the backbone of how you portray your brand, so take time to make it truly meaningful for each customer it touches.
Create content that aligns with your brand story and resonates with your audience
Every brand has a unique story that customers or potential customers invest in, so it stands to reason that you should be using your brand story to inform the content you create. Whether it is graphics, video, or written content, aligning it with your brand story helps maintain consistency and strengthens brand recognition. By communicating your brand values through visuals and language, you can ensure that your content resonates with the right people more easily and naturally. Crafting content in accordance with a meaningful brand story will ultimately help fuel brand loyalty and engagement with a broader audience.
Share your brand story across all channels, including social media, email marketing, and your website
Building a strong brand story is essential for any business, and it’s especially important to make sure you’re sharing that story across all channels. Incorporate Facebook and TikTok into your digital marketing strategy to get your content in front of millions of viewers, while Instagram and YouTube can help you hone in on your target audience and engage with them in meaningful ways. You should also ensure that the same brand message reaches visitors to your website and customers who sign up for email updates. By using all your digital channels effectively, you can build effective relationships with potential and existing customers that will ultimately bolster business growth.
Evaluate the success of your brand story by measuring engagement and conversions
Evaluating the success of branding stories is an important part of getting the most out of your investment. Measuring engagement and conversions from branding efforts can be a difficult task without the right tools and strategies in place. Ydraw can help with this by harnessing the power of video to create effective and engaging branding stories for customers. Our explainer videos make it easy to explain complicated concepts, increase engagement, and ultimately drive conversions for your business. Whether you’re looking for an effective way to tell your brand story or need to measure its success, Ydraw can help get you there.
Your brand story is essential to connect with your audience and build loyalty. By taking the time to create a unique and memorable brand story, you will be able to drive more engagement and conversions. As you share your brand story across all channels, make sure to monitor the success so that you can continue to improve your results. What strategies have you used to develop and share your brand story? How have those efforts affected your business?
Every business needs a strong brand to stand out in the competitive marketplace. A brand is more than just a logo or a tagline – it’s the story behind your business and what sets you apart from your competitors. In this article, we’ll explore the concept of a “story brand” and how you can use it to create a compelling brand story that resonates with your audience.
A story brand is a way of framing your brand in a way that connects with your customers on an emotional level. Instead of simply listing the features and benefits of your product or service, a story brand uses storytelling to create a narrative that people can relate to and engage with. This can be done through a variety of mediums, including video, social media, and even your website.
One of the key elements of a story brand is the “hero’s journey,” which is a common narrative structure found in many successful stories. This journey involves a protagonist (the hero) who is faced with a challenge, goes on a journey to overcome that challenge, and ultimately emerges victorious. In the context of your brand, the hero could be your customer, and the challenge could be a problem that your product or service helps them solve.
Another important element of a story brand is the concept of a “guide” – a character who helps the hero on their journey. In the context of your brand, the guide could be your product or service, or even your company itself. The guide provides the hero with the tools, resources, and support they need to overcome the challenge and achieve their goal.
To create a strong brand story, you need to identify the key elements of your brand and weave them into a compelling narrative. This may take some time and effort, but the payoff can be significant. A strong brand story can help differentiate your business from competitors, create a lasting impression on customers, and build trust and loyalty.
In conclusion, a story brand is an effective way to create a compelling brand story that resonates with your audience. By using the hero’s journey and the concept of a guide, you can craft a narrative that connects with your customers on an emotional level and helps your brand stand out in the crowded marketplace.
How Bad Branding Can Cost You Money
Bad branding can have a significant negative impact on your business, and it can cost you money in a variety of ways. First and foremost, bad branding can lead to confusion among your customers. If your brand is inconsistent, unclear, or just plain unappealing, it can be difficult for people to understand what your business is all about. This can lead to lost sales, as customers may simply move on to a competitor that is easier to understand.
Bad branding can also damage your reputation. If your brand is not well-defined or is perceived as unprofessional, it can make people less likely to trust your business. This can lead to lost customers, as people may be hesitant to engage with a company that has a negative reputation.
Finally, bad branding can make it more difficult for you to attract new customers. A strong, compelling brand can be a powerful marketing tool, as it can help you stand out from the competition and draw people to your business. If your brand is weak or ineffective, it can be much harder to get people to notice your business and consider becoming a customer.
In conclusion, bad branding can have a serious impact on your business and can cost you money in lost sales, damaged reputation, and difficulty attracting new customers. To avoid these negative consequences, it’s important to invest in creating a strong, compelling brand that resonates with your audience and accurately reflects the unique value of your business.
Using Video to Deliver Your Brand Message with an Explainer Video
Video is an increasingly popular medium for businesses to deliver their brand message to their audience. One effective way to do this is through the use of an explainer video. An explainer video is a short, animated video that explains a product, service, or concept in a clear and engaging way. These videos are often used to introduce a business or its offerings to potential customers.
One of the key benefits of using an explainer video for branding is that it allows you to tell your brand story in a visual and engaging way. An explainer video can help you capture the essence of your brand and convey it in a way that is easy for people to understand and remember. This can be particularly effective for businesses that offer complex products or services, as an explainer video can help break down these concepts and make them more accessible to a wide audience.
Another advantage of using an explainer video for branding is that it can help you create a personal connection with your audience. A well-crafted explainer video can be engaging and entertaining, and it can help people see your business in a more human light. This can help you build trust and credibility with your audience, and it can make them more likely to consider becoming a customer.
In conclusion, using an explainer video for branding can be a powerful tool for delivering your brand message to your audience. By using this visual medium, you can tell your brand story in a clear and engaging way, create a personal connection with your audience, and build trust and credibility with potential customers.
If you are not living under some rock, you probably know how big a part of internet videos are. They practically dominate the global web. So much so that almost every app has a video feature now. Even Instagram, which started strictly with photos, introduced reels and live streaming to stay at par with the latest trend.
According to an estimate, 82% of the internet traffic by 2022 will be videos. YouTube is the second most popular website in the world. Videos are not going anywhere, and if you want to thrive as a content creator, there is no question that videos are essential to your business.
And out of the many forms of videos, we suggest you give a shot to whiteboard animation. Whiteboard videos make use of hand-drawn graphics or doodles on a whiteboard-like background to visually deliver the message. It is accompanied by a voiceover narrating the story. This combination of visuals and narration results in one of the most popular forms of videos across the internet today. Animation sounds exciting and appealing, but if you are skeptical about trying your hands on whiteboard animation, let’s dwell on the top 10 reasons you need them in 2022.
GOOD FOR CORPORATE MEETINGS:
If you are part of the business world, you know how dull and monotonous corporate meetings can get. There is a series of slides to go through, a detailed presentation to deliver, proposals to pitch, and projects to talk through. All of this can bore the employees and managers alike.
The long and detailed meetings make it difficult not to get spaced out. No amount of ice-breaking sessions can keep people attentive in a forum that is likely to proceed for more than an hour. It is then that you find well-dressed individuals blankly staring at walls or mindlessly clicking their ballpoints at a place where you probably called them to sign a multi-million dollars deal. This results in a scenario where even the creepy crawlies in the room draw more attention from flummoxed attendees than a presentation you worked so hard on.
Whiteboard animation is the perfect tool to avoid this situation. The colorful pictures and characters not only make it convenient for you to deliver your point but can also spice up your meetings, making them enjoyable. Therefore, videos are a vital part of business communication.
Whiteboard videos are way cheaper to produce than live-motion videos. We are past the era where overdramatic ads would help sell a product. Now showing teenagers, drained of energy, starting to dance in perfect sync under the scorching sun fanatically because they were offered a fresh mint gum by another cool kid who appears out of nowhere is likely to make your audience cringe hard. People today like stuff that makes sense, and spending a massive amount of money over conventional ad campaigns is not very smart from a marketing perspective.
Whiteboard videos save you from the hassle. Overthrowing the problem of hiring good actors and direction altogether, they help cost-effectively convey your message. Videos, if well-created, help foster better connections with your consumer base. Showing animated characters would appeal more to the viewers, and therefore animation is what you should opt for when marketing your product.
HIGHER CHANCES TO GO VIRAL:
Videos have a higher chance of going viral. 90% of consumers watch videos online, and whiteboard animations are almost always trending on YouTube. Videos are suitable for a range of topics, be it educational or marketing content, and are likable and shareable, therefore holding an excellent chance to reach the maximum audience.
Not just that, but Google is the parent organization behind YouTube, redirects your search results to videos a lot of the time. Therefore by embedding a video on your website, you increase your chances to be on top of search engines. This can help achieve higher conversion rates and more sales for your brand.
EASY TO UNDERSTAND:
Suppose you are a teacher wanting to help students by posting online lectures, or an expert wanting to share insightful knowledge related to your field, or a content creator trying to build a following online. In that case, you want your content to be easy to grasp. Whiteboard animation videos help with it.
It has been proven by science that motion attracts attention. Have you ever heard of mirror neurons? When you watch someone do something, say, eat an apple, these neurons fire just as they would when you perform a task. Due to this, when you watch something happening, your brain perceives it as if you are doing it. When watching an animation, viewers relate to the content, making it easy for them to understand.
Videos also result in what is called ‘audience anticipation’. The whole animation, be it related to business or educational stuff, unfolds in the form of a story. Viewers keep guessing what happens next, which keeps them from distraction. All of this in combination gives a good viewer experience.
SIMPLE TO CREATE:
Whiteboard animations are simple to make. They don’t require any expensive equipment. Instead, there are numerous wonderful soft wares available which you can make use of to create an engaging, low-cost video in no time.
BEST FOR COMMUNICATING COMPLEX IDEAS:
Either you are a teacher wanting to prepare a lecture around some complicated topics, or a business person wanting to create a presentation including intricate details, whiteboard videos are what you should choose. The hand-drawn graphics spruce up the content allowing you to incorporate several ideas without making the delivery sound cumbersome. Eye-catching visuals accompanied by good narration can keep your audience engrossed till the very end, effectively driving home your point.
HELPS RETAIN INFORMATION:
Research by Dr Richard Wiseman, an award-winning professor of psychology, shows that whiteboard animation boosts knowledge retention by 15%. Also, viewers retain 90% of the message when consumed visually compared to 10% when delivered with text. With the majority of the population being visual learners, videos hold paramount importance as a learning and marketing tool. And here’s why whiteboard animations aid with memory:
- They are attention-grabbing and keep the audience hooked till the very end
- They are multisensory. They involve sight, hearing and motion, which are the most important senses and are responsible for memory.
- They chunk down complicated concepts and go from starting blocks towards building a big picture.
This holds importance, especially if you are an educationalist. As a teacher, you go to lengths to help your students with learning. Whiteboard animations are a proven method that productively fulfills the cause, so they should be your go-to.
CTR or Clickthrough rate is used to gauge how well your Ad is doing. We are living in highly fast-paced times where no one wants to read through lengthy, heavy texts. Videos are to-the-point and versatile and hold a high chance of grabbing people’s attention. A well-created video is likely to be shared around, and therefore animated videos are a good marketing plan to approach the masses. According to Buffer, companies that include videos in their marketing campaigns have 27% higher CTR and 34% higher conversion rates than companies not using this strategy.
PEOPLE RELATE TO ANIMATION:
Animations are fun to watch, concise and clear. Regardless of age, people love cartoons, and hitting this pain point can step up your marketing game. As the bright-colored visuals unfold, the person gets interested in knowing what picture they see at the end, along with a good voiceover, which gives them a positive experience centered around your brand.
GOOD FOR STORYTELLING:
With its ability to captivate the audience, whiteboard animations serve as a powerful storytelling tool. Using imagination and creativity perfectly communicates the idea and evokes emotion in the viewers, all of which is essential for a good storytelling experience.
It is a fact that to establish a successful presence online or even offline, you need to conform to whatever course is in fashion globally. Numbers don’t lie, and they show that whiteboard animation is the future. So whether you want to sell a product or educate and inspire the masses, know that whiteboard videos are the way to go.
Our team has been innovating again. It’s a constant battle to keep producing new and exciting videos to keep the audience engaged. Check these videos out.
Tempore came to us looking to incorporate their live video that was created by one of their executives. We took the live video and mixed it with some animation. Here is what we came up with.
We liked the Tempore video so much we decided to use a video that was done by one of our voiceover artists and turn it into an engaging animation video.
If you need a video or need a team of creatives to discuss your ideas, we can help.
Book a call with one of our team members.
Your video has to entertain and educate at the same time. Here are some great examples and some ideas to help you make the best decision for your audience.
Great example of an animation video while presenting a topic.
Taking a complicated topic and turning it into something that will entertain while you are educating.
Kick starter Campaign about a new card game.
What is your story?