I had a great week, which I am going to tell you about, but first I want to give you some quotes from a book.
Recently, I found a simple PDF online about “The 7 Lost Secrets.” I’m only giving you 5.
It’s right on the money and I wanted to pass along a couple of quotes that might change your life forever…and if it doesn’t, at least it will give you some ideas on how to improve your marketing.
The First Secret: Reveal the Business Nobody Knows
What are you REALLY in the business of delivering? What universal need are you fulfilling? Look past the obvious.
The Second Secret: Establish Yourself as the Expert
Can you establish yourself as an expert in your field? Can you write a book about your service?
The Third Secret: Tell Your Story
What are your stories? Who has bought from you and prospered or changed? Learn to use “story selling” methods.
The Fourth Secret: Dare Them to Travel the Upward Path
How can you challenge your customers without insulting them? Think of the Marines.
The Fifth Secret: The One Element Missing
Do you sincerely believe in what you are doing and selling? If not, why not?
This last week I had a chance to play in the USA Fantasy Basketball League in Las Vegas (yes, I did get MVP). My coach was “Thunder Dan Majerle.”
We had a private party at the Wynn where I met Kevin Durant, Chris Paul, James Harden, Kyrie Irving, Paul George, Steph Curry and all the other big NBA stars. It was a great experience.
Not to mention the fact that we got to play a lot of basketball. Which is the whole reason I went to the camp.
The NBA players are good at their craft. One morning, I watched Kyle Korver and another guy (sorry on the name, I don’t watch a lot of NBA), have a shoot off. Each of them hit fifteen 3-pointers in a row until finally one of them missed. They did that twice.
The thing I noticed was the consistency. Their hand motion and tempo were the exact same on every shot. They work hard at perfecting the little things that make a big difference.
I’m telling you, these guys are masters of the game.
They are experts!
Are you an expert? Do you take the time necessary to become the best in your field? If I purchased your product or service would I be getting the best?
If not, why not?
When it comes to explainer videos, you are not going to find a better company than Ydraw. We hire the best and expect them to continue to improve upon their craft.
A great example would be our new blackboard videos.
We have generated a new system that will allow us to draw and record on any surface.
It’s awesome.It’s clean.It’s perfection.
Let us know when you are ready to get started on your explainer video.
I will end with this:
“If you do not let these people know about you and your services, they will not know to call you. They will go to whomever they have read about, heard about, or seen advertised. These new buyers will be the new king and they will not know of you.”
“Either advertise and continue to advertise or a new breed of customers will arise who will ignore you for one simple reason: they won’t know you exist.”
Remember, that every day a new set of customers appears. Jobs change, kids become adults, interests, lifestyle, and habits are constantly changing. Just keep planting and customers will come.
Simply put, 2.5D is the next evolution in animation. It is affordable and gives the viewers something different.
The world of animation is split into all different styles like Two-dimensional (2D), Whiteboard animation, Motion graphics, and three-dimensional (3D).
Now, while these styles may be the most popular among modern animators, there is a unique blend of the two rapidly gaining notice.
This hybrid style is known as 2.5D animation and it has been around for several years but has gained popularity over the last year or so.
Ydraw is now doing 2.5D animation videos
In the past, Ydraw has created some 2.5D style animations, but we really didn’t let all our customers know about it. Now we are. If you are looking for a cool style of video that will stand out, we can help.
We’ve done a lot of kickstarter campaigns, but this has to be one of our Favorites. The voice over alone had to get pretty creative to pull this one off. It’s not easy to make your voice sound like that. Thanks to everyone for making this happen.
If you are looking for a video to grab attention, capture leads, train your team or look amazing. Ydraw can help!
We are constantly building new styles and wanted to give you some ideas of what we can do with Animation Videos. Here are 3 different styles and we would like you to vote on which one you like better. We are constantly adapting to the markets to make sure our clients get the best.
Video 1
At the top of the list you have the a fun little animation style created by our Editor Lee Wiley. The guy loves drawing and editing videos.
Video 2
This video is rather time consuming and more of your traditional animation style. Turned out great!
Video 3
Here’s a simple preview of what is to come. We like this story style video because it grabs attention and teaches you at the same time. If you want one, we would be happy to create it for you!
Video 4
We have always enjoyed this style. Watch it and let us know what you think.
Quick Summary of Why Video Marketing Is So Effective: 1. Boosts Brand Awareness 2. Makes You An Authority 3. Incites Action 4. Generates Engagement 5. It’s What They Want
If you haven’t noticed by now, video is king. In 2018, over 75% of all internet traffic was video content – and that percentage is still climbing. It’s estimated that over 60% of the world’s internet users watch videos online every day. Though written articles still get plenty of clicks, data shows that video traffic far surpasses all other forms. Saying video is trending up would be a gross understatement.
Needless to say, if you’re not putting marketing efforts toward the creation of video content, you are behind the times. The absence of a video marketing strategy means you’re leaving so much on the table in terms of audience engagement, social media influence, and much more.
Why is video marketing so effective? Why does it carry so much weight when it comes to modern business success?
Boosts Brand Awareness
How important is successful branding to a business owner? It’s not just important. It’s imperative. And video marketing is the BEST way to increase awareness of your brand. Through video you easily answer all the questions your demographic is asking, you can share testimonials from existing customers, and tell your story. On top of all that, the world can hear your voice and/or see your face as you’re doing all these things, making everything much more memorable for them.
Through video, you pull back the curtain, revealing the personality behind the brand. It humanizes your brand and allows them to really feel the passion you have for what you do. They get a taste of the culture inside your organization. All of this builds something you absolutely have to have with your customers: trust. Bring transparency and authenticity to your message with video.
When you upload quality video content, your brand has the potential to reach an infinite amount of people. There’s simply no better way to get in front of your audience than original videos.
Makes You An Authority
You feel like an authority in your field. But your potential customers aren’t automatically going to view you and your brand that way. You’ve got to prove to them that you are an experienced and trustworthy voice worth listening to. There’s something about well-made video content that instantly legitimizes you. When the public views your material, in their minds you have automatically entered the ring as an industry thought-leader, simply by having video content.
Now add to that video that actually educates them, solves their problems, and inspires them and you’ve got a winning recipe for being viewed as an expert.
Incites Action
When it comes to conversions, video is essential. Recent data shows that almost 70% of people are more likely to buy a product or sign up for something when they can watch a video about it first. The legitimizing nature of video content accompanying a product or service is in play here. But it also works because a call-to-action in a video is so good at being direct, compelling, quick, and memorable. Sales always get a boost with video content.
Generates Engagement
One particular aspect of video marketing that’s becoming more popular is live streaming. This is because of the great ROI companies receive when dedicating time to this. Three times as many people spend time watching live video than they did only a few years ago. Apps that allow live streaming (Periscope, Instagram, Facebook) are generating huge amounts of engagement.
By live streaming with your audience, you’re offering them real-time opportunities to interact with you which does wonders for trust-building. There are multiple reasons you might want to live stream; report breaking news, give a behind-the-scenes look at something relevant, or do a Q&A session, for example. Live streaming is a fantastic way to truly allow your customers to connect with your brand.
It’s What They Want
YouTube gets more daily visitors than Facebook. Behind Google, YouTube is the most visited website in the world. If that’s where everyone is, why wouldn’t you make an effort to be there too?
Recent polls revealed that, when thinking about buying a product, almost 5 times more people prefer viewing a video about it rather than reading about it. This shouldn’t be a surprise. A video lets them see it instead of imagining it. The benefits and features can be demonstrated right then and there. Science has also concluded that our brains understand and retain visual information faster and easier than written information. No wonder people gravitate to video more than anything else.
