I had a great week, which I am going to tell you about, but first I want to give you some quotes from a book.

Recently, I found a simple PDF online about “The 7 Lost Secrets.” I’m only giving you 5.

It’s right on the money and I wanted to pass along a couple of quotes that might change your life forever…and if it doesn’t, at least it will give you some ideas on how to improve your marketing.

The First SecretReveal the Business Nobody Knows

What are you REALLY in the business of delivering? What universal need are you fulfilling? Look past the obvious.

The Second Secret: Establish Yourself as the Expert

Can you establish yourself as an expert in your field? Can you write a book about your service?

The Third Secret: Tell Your Story

What are your stories? Who has bought from you and prospered or changed? Learn to use “story selling” methods.

The Fourth Secret: Dare Them to Travel the Upward Path

How can you challenge your customers without insulting them? Think of the Marines.

The Fifth Secret: The One Element Missing

Do you sincerely believe in what you are doing and selling? If not, why not?

This last week I had a chance to play in the USA Fantasy Basketball League in Las Vegas (yes, I did get MVP). My coach was “Thunder Dan Majerle.”

We had a private party at the Wynn where I met Kevin Durant, Chris Paul, James Harden, Kyrie Irving, Paul George, Steph Curry and all the other big NBA stars. It was a great experience.

Not to mention the fact that we got to play a lot of basketball. Which is the whole reason I went to the camp.

The NBA players are good at their craft. One morning, I watched Kyle Korver and another guy (sorry on the name, I don’t watch a lot of NBA), have a shoot off. Each of them hit fifteen 3-pointers in a row until finally one of them missed. They did that twice.

The thing I noticed was the consistency. Their hand motion and tempo were the exact same on every shot. They work hard at perfecting the little things that make a big difference.

I’m telling you, these guys are masters of the game.

They are experts!

Are you an expert? Do you take the time necessary to become the best in your field? If I purchased your product or service would I be getting the best?

If not, why not?

When it comes to explainer videos, you are not going to find a better company than Ydraw. We hire the best and expect them to continue to improve upon their craft.

A great example would be our new blackboard videos.

We have generated a new system that will allow us to draw and record on any surface.

It’s awesome.It’s clean.It’s perfection.

Let us know when you are ready to get started on your explainer video.

I will end with this:

“If you do not let these people know about you and your services, they will not know to call you. They will go to whomever they have read about, heard about, or seen advertised. These new buyers will be the new king and they will not know of you.”

“Either advertise and continue to advertise or a new breed of customers will arise who will ignore you for one simple reason: they won’t know you exist.”

Remember, that every day a new set of customers appears. Jobs change, kids become adults, interests, lifestyle, and habits are constantly changing. Just keep planting and customers will come.

Have a great day.