How to Write a Selling Story–Part 2

How to Write a Selling Story–Part 2

Develop Descriptive Details to Delight Your Audience In my last post, I taught you how to create an outline in preparation to write a selling story. As promised, I'm going to teach you how to write a selling story by adding details. 1-Put Your Right Brain to Work to...

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How to Write a Selling Story–Part 1

How to Write a Selling Story–Part 1

Set the Stage to Strategic Storytelling In my recent article  How to Write a Perfect Script,  I went over several technical aspects of script writing and touched on the importance of storytelling. I discussed 5 Key Elements and the importance of following the Made to...

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Why Businesses Create Boring Videos

Why Businesses Create Boring Videos

Why They Need to Stop and How Ydraw Can Help   Why do businesses create boring videos?   It's a given that not all information is going to have people on the edge of their seats, especially when it comes to business content. Ideas, concepts and new products...

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