How to Write a Selling Story–Part 2

How to Write a Selling Story–Part 2

Develop Descriptive Details to Delight Your Audience In my last post, I taught you how to create an outline in preparation to write a selling story. As promised, I’m going to teach you how to write a selling story by adding details. 1-Put Your Right Brain to...
How to Write a Selling Story–Part 1

How to Write a Selling Story–Part 1

Set the Stage to Strategic Storytelling In my recent article  How to Write a Perfect Script,  I went over several technical aspects of script writing and touched on the importance of storytelling. I discussed 5 Key Elements and the importance of following the Made to...
7 Reasons Whiteboard Storytelling Builds Business

7 Reasons Whiteboard Storytelling Builds Business

How Getting Your Audience Into a Story Can Increase Revenue   The weekend is almost here! For most, weekends are times to relax and unwind from the day-to-day stresses that are part of a productive week. They are characterized by events, busier roads, packed...
Why Businesses Create Boring Videos

Why Businesses Create Boring Videos

Why They Need to Stop and How Ydraw Can Help   Why do businesses create boring videos?   It’s a given that not all information is going to have people on the edge of their seats, especially when it comes to business content. Ideas, concepts and new...