WORDS ARE THE ULTIMATE MARKETING WEAPON

By filling your marketing quiver with smart, sentence arrows, you’ll be able to deliver direct hits to your target audience. Certain words and phrases can enable you to connect with audiences and spur them to take action. For email marketers, the importance of using...

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What Is Tone and Mood and Why Do They Matter to Your Video?

What Is Tone and Mood and Why Do They Matter to Your Video? By Erica Schmidt Jabali According to a Harvard professor, at least 95% of purchasing decisions are made subconsciously - or based on how we feel. We could be influenced by a brand’s commercial, their...

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The Best Marketing Doesn’t Feel Like Marketing

Think about the people you follow on social media. You probably choose to follow these people for multiple reasons. 1. You have a personal relationship with this person and you are interested in their life. 2. You appreciate their insight on topics you care about. 3....

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Tip #687 Too Many Cooks

Client: “Can you make sure that Stan, Larry, Steve, Susie, Jan and Frank all get CC’d on it to look at it.” Us: *Shutters* Three weeks pass by... and the client responds with all their feedback. Some good, some bad, but ultimately not the teams initial vision. A lot...

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Discover YOUR Story!

Discover YOUR Story! That’s today’s message! Discover the story that you want to convey. Discover the emotion that you want to share. Discover the connection that you want to make with your audience. That was the whole process that I took while creating this video. I...

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Your 2018 Video Marketing Budget: Use It Or Lose It!

We’re coming up on the end of the year, folks! It’s time to look back on your company’s marketing expenditures, evaluate your results and begin planning for the year to come. But wait, not so fast! Though it’s always important to look ahead don’t forget to follow...

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The Business Books Every Business Owner Should Read!

Written by Erica Schmidt Jabali We’re screeching fast towards the end of the year and we all know what that means: end of the year marketing pushes, the bustle of the holiday season – and before you know it – staring at your New Year’s Resolutions for 2019. So, before...

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