How to Create a Brand Story that Resonates with Your Audience

Every business has a story to tell, but not every story resonates with their audience. In order to create a brand story that will resonate with your target audience, you need to understand what they care about and what motivates them. Once you know this, you can craft a story that speaks to their needs and drives them to take action. Keep reading to learn how to create a brand story that resonates with your audience.

Define your audience and what they want to hear from you

To effectively communicate your branding message and story, you need to have a thorough understanding of who your target audience is. After all, the way you approach a group of seven-year olds about your product or service will likely be very different from the way you engage with IT professionals. Identifying key demographic information, such as age range and location, can help to narrow down the specifics for delivering content that resonates with them. When crafting your message keep in mind what your audience values and their ideal outcome when interacting with your brand. This can enhance engagement in return, help solidify relationships, and create opportunities for brand loyalty.

Develop a brand story that is unique and memorable

Crafting a unique and memorable brand story starts by understanding your audience. Who are the people that you want to reach? What makes them tick? Once you have identified target customers, focus your story on how your product or service provides benefits that speak directly to those customers’ wants and needs. At the core of any good brand story is a powerful message told in an effective way. Choose words that carry emotional value and create visuals that people can connect with. Your story will be the backbone of how you portray your brand, so take time to make it truly meaningful for each customer it touches.

Create content that aligns with your brand story and resonates with your audience

Every brand has a unique story that customers or potential customers invest in, so it stands to reason that you should be using your brand story to inform the content you create. Whether it is graphics, video, or written content, aligning it with your brand story helps maintain consistency and strengthens brand recognition. By communicating your brand values through visuals and language, you can ensure that your content resonates with the right people more easily and naturally. Crafting content in accordance with a meaningful brand story will ultimately help fuel brand loyalty and engagement with a broader audience.

Share your brand story across all channels, including social media, email marketing, and your website

Building a strong brand story is essential for any business, and it’s especially important to make sure you’re sharing that story across all channels. Incorporate Facebook and TikTok into your digital marketing strategy to get your content in front of millions of viewers, while Instagram and YouTube can help you hone in on your target audience and engage with them in meaningful ways. You should also ensure that the same brand message reaches visitors to your website and customers who sign up for email updates. By using all your digital channels effectively, you can build effective relationships with potential and existing customers that will ultimately bolster business growth.

Evaluate the success of your brand story by measuring engagement and conversions

Evaluating the success of branding stories is an important part of getting the most out of your investment. Measuring engagement and conversions from branding efforts can be a difficult task without the right tools and strategies in place. Ydraw can help with this by harnessing the power of video to create effective and engaging branding stories for customers. Our explainer videos make it easy to explain complicated concepts, increase engagement, and ultimately drive conversions for your business. Whether you’re looking for an effective way to tell your brand story or need to measure its success, Ydraw can help get you there.

Your brand story is essential to connect with your audience and build loyalty. By taking the time to create a unique and memorable brand story, you will be able to drive more engagement and conversions. As you share your brand story across all channels, make sure to monitor the success so that you can continue to improve your results. What strategies have you used to develop and share your brand story? How have those efforts affected your business?


If you have landed on this page, you might have already heard of the whiteboard animation videos. No matter who you are, a teacher wanting to prepare a lecture for your students or a digital marketer looking to increase traction towards your clients’ website, or a student trying to gain those brownie points by going extra on a class project, we have got you covered. And so here is all there is to know regarding a whiteboard animation.  

But firstly, what are whiteboard animation videos? Low cost but highly impactful videos created on a white background, which uses hand-drawn graphics and drawings to explain a concept, usually accompanied by a voice-over narrating the idea behind the illustrations, are called whiteboard animation videos. These videos, which are widely available all across the internet, are gaining immense popularity, especially among marketing agencies and businesses, because they are simple yet visually appealing. 


If you did not already know, videos practically rule the internet. According to Cisco, 80% of the content consumption by 2022 would be through videos. And out of the many forms of videos, here are a few benefits of whiteboard animations highlighted, explaining why you should be creating them.


Whiteboard videos are simple to create and thus are very economical in comparison to other forms of content. All you need is an idea, script, voice-over artist, animation software, and voila- you have a top-notch quality video in no time.


Whiteboard explainer videos suit the corporate world. A study found that 59% of senior executives are likely to click on an explainer video before going through heavy texts. This makes them imperative for business communication.


Research tells that the human brain processes information through videos 60,000 times faster than through texts. Involving multiple senses helps with better memory also which is one fantastic benefit of whiteboard animations.


Whiteboard animation videos are engaging and easy to understand. When paired with a good script and narration, the bright colours and beautiful illustrations pique the viewers’ attention and keep them captivated till the very end. This allows you to incorporate many complex ideas into one video without compromising on the audience’s interest and engagement.


Animation videos are highly interactive and help you connect better with the audience. This eventually leads to higher CTR, increasing the conversion rates for your brand.


Whiteboard videos are almost always trending on the internet. Considering this, all the people trying to build an online presence should be creating animation based content.


Whiteboard animation videos

Now that we know how beneficial and valuable whiteboard videos are, the question might arise about who should be using them. The truth is whiteboard videos cater to all types of audiences. From big businesses to students to people casually surfing through video deposition sites like YouTube, everyone relates to animations, so whiteboard videos are for everybody.

But if we talk specifically about who must use it, here is a list

  • BUSINESSES: We have already established earlier how animation videos can increase conversion rates for brands. On this date, embedding whiteboard videos in your websites is a must if you want to appeal to your consumer base.
  • TEACHERS: As teachers, you want to prepare complicated lectures in a way that doesn’t bore your pupils. It is a proven fact that whiteboard videos are engaging and help with retaining knowledge and giving a good classroom experience to the students.


Whiteboard animation video

Video production is an investment. These videos are to help you with marketing, educational or informative purposes. To get a high-quality video generated, you might want to take help from experts. Many companies offer animation and video making services, but before signing up with them, here are a few things you should look for:

  • CUSTOMER SERVICE: Good communication is essential to the success of any creative endeavour. Pay adequate attention to the company’s customer service when choosing them for a job. 
  • QUALITY: A good whiteboard company would employ actual artists for the job and not have it as a side business. This ensures high-quality work.
  • MARKETING: There are some companies that not only make a video but also help you market it. Knowing their product will guide you through the best ways to get a maximum number of hits. Even if a little expensive, they should be given a chance because it would hugely benefit your business.
  • PRICE: Comparing the prices of different companies and choosing the one offering the best package for you is the way to go.
  • WORD OF MOUTH: Doing a thorough background check and looking for the rating and client feedback for the company can help you make the best decision.


As someone who wants to get started with whiteboard animations, you might be searching for software to help you get done with the task efficiently. Considering that there already are several unique applications and programs, here is a list of some of the best whiteboard animation software present in the market.

  1. DOODLY:

Looking around for animation software, you must have come across Doodly. This desktop software allows you to create videos on white, black, green, and even glass board backgrounds with a drag and drop interface. It has a library of many custom images designed by professional artists, a variety of canvases, different characters and hundreds of props. Based on the subscription package, it also offers an audio library for your background music. Using all these tools allows you to create fantastic animations and videos for educational or marketing purposes.

Easy video editing, a plethora of impressive features to choose from, and availability to be used offline make it extremely helpful for beginners. And so, if you are new to video making, with no prior skills, Doodly is your go-to.


Created to generate professional-looking animations and high-quality explainer videos, Videoscribe is a reasonably popular software for Windows and Mac. Ideal for beginners, this software offers numerous amazing pre-made doodles and artwork that can be employed to create top-notch illustrations and customizable videos. One of its best things is that it provides a varied pricing scheme; users can opt to purchase it through a one-time payment for indefinite use or buy a monthly or annual subscription.


If you want professional results at a low cost, consider using Explainidio. A software with 600 animated scenes, more than 300 fonts, various animated characters and many doodle sketch images, Explainidio is one of the best for creating eye-catching, engaging videos. Allowing multiple animations and multi-timeline editing at one time, this application can also help generate full-motion videos. And since it guarantees a full refund within 30 days, it is worth giving it a try.


Easy Sketch Pro 3.0 is a  video editing software that allows users to create doodle videos and transform them into interactive business and teaching tools that too in a one-time pay off which is less than $100. What makes it unique is its “Make my Video Interactive Feature”, which allows users to add hotspots into videos. You can use this hotspot feature to insert a call-to-action, or various buttons like YouTube, Skype, Linked In, etc., all of which can help better your business by increasing the engagement with the audience.


A popular video editing tool, Filmora can also be employed to create premium quality whiteboard videos. With its many admired features such as advanced text editing, 4K resolution editing support, colour grading presets, etc., this software is a great tool to generate interactive explainer videos with beautiful colour illustrations and a well-suited voice over.


Including more than 200 colourful and unique scenes, character animations, 2000+ animated icons in 30+ categories, Renderforest is a great application that can assist you in producing catchy videos for free. With its many excellent attributes, it can help you create educational presentations or corporate scribble videos. It is best if you want a high-quality whiteboard animation that is absolutely 0 cost. 

Each software has its unique features, and now that we have provided you with a list, choose whichever best suits your needs.


Who is Ydraw? Ydraw is a Whiteboard animation company that has worked with Disney, Amazon, and Verizon name a few companies. Unlike animation software, Ydraw has professional artists in house as well as voice over talent and you get to fully customize your video. When using a software, you have limited choices that are not unique to the project that you are working on.

When starting a project with us, you will start by filling out a questionnaire. We want to get to know you, your company or project, and your style. Once we understand your vision, we get to work for you. Unlike with animation software, where the editing and work is up to you.

At Ydraw we’ve helped over 3450 brands discover their message, create their video and deliver their story. We want to do the same for you!


You can see that whiteboard videos are imperative in this age. Either you are an educationalist, a brand or just any type of content creator, to establish your name, you need to get on board with animation videos. 

This article tried to comprehensively bring to you all the information relevant to whiteboard animation videos. As simple as they are to create, there also are some nitty-gritty details to pay attention to for fulfilling the purpose, be it education or marketing. Consider the factors mentioned in the article and generate for yourself a top-quality, perfect whiteboard explainer video. 

Live Video Mixed On The Side

Live Video Mixed On The Side

Our team has been innovating again. It’s a constant battle to keep producing new and exciting videos to keep the audience engaged. Check these videos out.

Tempore came to us looking to incorporate their live video that was created by one of their executives. We took the live video and mixed it with some animation. Here is what we came up with.

We liked the Tempore video so much we decided to use a video that was done by one of our voiceover artists and turn it into an engaging animation video.

If you need a video or need a team of creatives to discuss your ideas, we can help.

Book a call with one of our team members.

Edutainment Videos to Keep Your Audience Engaged

Your video has to entertain and educate at the same time. Here are some great examples and some ideas to help you make the best decision for your audience.

Great example of an animation video while presenting a topic.

Taking a complicated topic and turning it into something that will entertain while you are educating.

Kick starter Campaign about a new card game.

What is your story?

Marketing Insights

I had a great week, which I am going to tell you about, but first I want to give you some quotes from a book.

Recently, I found a simple PDF online about “The 7 Lost Secrets.” I’m only giving you 5.

It’s right on the money and I wanted to pass along a couple of quotes that might change your life forever…and if it doesn’t, at least it will give you some ideas on how to improve your marketing.

The First SecretReveal the Business Nobody Knows

What are you REALLY in the business of delivering? What universal need are you fulfilling? Look past the obvious.

The Second Secret: Establish Yourself as the Expert

Can you establish yourself as an expert in your field? Can you write a book about your service?

The Third Secret: Tell Your Story

What are your stories? Who has bought from you and prospered or changed? Learn to use “story selling” methods.

The Fourth Secret: Dare Them to Travel the Upward Path

How can you challenge your customers without insulting them? Think of the Marines.

The Fifth Secret: The One Element Missing

Do you sincerely believe in what you are doing and selling? If not, why not?

This last week I had a chance to play in the USA Fantasy Basketball League in Las Vegas (yes, I did get MVP). My coach was “Thunder Dan Majerle.”

We had a private party at the Wynn where I met Kevin Durant, Chris Paul, James Harden, Kyrie Irving, Paul George, Steph Curry and all the other big NBA stars. It was a great experience.

Not to mention the fact that we got to play a lot of basketball. Which is the whole reason I went to the camp.

The NBA players are good at their craft. One morning, I watched Kyle Korver and another guy (sorry on the name, I don’t watch a lot of NBA), have a shoot off. Each of them hit fifteen 3-pointers in a row until finally one of them missed. They did that twice.

The thing I noticed was the consistency. Their hand motion and tempo were the exact same on every shot. They work hard at perfecting the little things that make a big difference.

I’m telling you, these guys are masters of the game.

They are experts!

Are you an expert? Do you take the time necessary to become the best in your field? If I purchased your product or service would I be getting the best?

If not, why not?

When it comes to explainer videos, you are not going to find a better company than Ydraw. We hire the best and expect them to continue to improve upon their craft.

A great example would be our new blackboard videos.

We have generated a new system that will allow us to draw and record on any surface.

It’s awesome.It’s clean.It’s perfection.

Let us know when you are ready to get started on your explainer video.

I will end with this:

“If you do not let these people know about you and your services, they will not know to call you. They will go to whomever they have read about, heard about, or seen advertised. These new buyers will be the new king and they will not know of you.”

“Either advertise and continue to advertise or a new breed of customers will arise who will ignore you for one simple reason: they won’t know you exist.”

Remember, that every day a new set of customers appears. Jobs change, kids become adults, interests, lifestyle, and habits are constantly changing. Just keep planting and customers will come.

Have a great day.



2.5D Animation Videos by Ydraw

Simply put, 2.5D is the next evolution in animation. It is affordable and gives the viewers something different.

The world of animation is split into all different styles like Two-dimensional (2D), Whiteboard animation, Motion graphics, and three-dimensional (3D).

Now, while these styles may be the most popular among modern animators, there is a unique blend of the two rapidly gaining notice.

This hybrid style is known as 2.5D animation and it has been around for several years but has gained popularity over the last year or so.

Ydraw is now doing 2.5D animation videos

In the past, Ydraw has created some 2.5D style animations, but we really didn’t let all our customers know about it. Now we are. If you are looking for a cool style of video that will stand out, we can help.