So what’s the difference between Paid Traffic and Organic Traffic? What even is TRAFFIC? Is it really possible to get on the 1st page of google? Watch this week’s episode of Moron Monday to find out. The answer might surprise you!
If you missed last week’s episode, you can watch it here. (We talked about creating the right message for your target audience)
VIDEO TRANSCRIPTION
Hey guys. What’s up? This is Jace with another episode of Moron Monday. This is actually one of my favorite episodes which is, Traffic. We’re going to talk about paid traffic today. We’re going to be talking about organic traffic.
Now, is traffic hard? I put this up here first. Yes, traffic’s hard. Yes, this is difficult. Can you do this alone? Probably not, unless this is your full time job.
Now, you have to also be careful because this is where most people are being sold. You’re getting phone calls all day that say, “Hey, we’re going to rank you #1 on Google.” All of you have probably got those phone calls and it’s BS. A lot of people are saying, “Hey, I’m going to get you thousands of Facebook leads, for $3 a lead.” Are they good leads? Probably not.
This is where the good marketers and all of the bad marketers separate themselves. When you find somebody who really knows what they’re doing at Google Ads, you’re going to get an ROI. If you know somebody who’s really good at Facebook, you’re going to get an ROI there. But first, you have your video, you have your website, everything’s sitting there ready to go.
So, now what? If you build it, will they come? No, they will not. Just because you have a video, just because you have your website, doesn’t mean you’re going to sell your product or service.
That’s probably the number one thing I see, people come to us, we create their video, we give it to them, it sits. Then they call us a year later saying, “Hey, I need help.” So, let’s go over that.
Paid Traffic
The very first thing, paid traffic. Now, I like paid traffic and I recommend everyone out there to do a Google Ads campaign. Why do I say that? Because Google Ads always have an ROI. Now, if you bid position one, or even two, three, you might not get a return on investment there. But you might say, “Okay, I’m going to bid a few cents, position six, seven, eight.” And you’ll get a return on investment later on. But you just have to play the game and you have to optimize Google Ads.
Google Ads is not a set it and forget it thing.
You need to be on there every day, adding negative key words, until you get everything dialed in. Then you can let it run. I love Google Ads because people are searching for your product and service. So, somebody types in plumber in California, and you pop up as a plumber in California, pretty efficient. Got it?
Facebook and Instagram
Next, Facebook and Instagram, I love Facebook, I love Instagram, I run ads there all the time.
It is cold traffic. What that means is you need to nurture them. You can’t just run a simple ad and hope they convert. You need to run an ad, run a remarketing ad, get multiple touches. All this stuff, the reason you’re doing everything is because you want to get multiple touches.
I harp on that a lot because, I myself, I take probably 12 to 15 touches before I buy a product or service, so you’re going to use all this.
Facebook, Instagram, I like. If you’re marketing anything like in the sports industry, sports products, fitness products, weight loss products, all that stuff, Instagram’s probably your play. Boutiques, Instagram’s your play. I have tons of tutorials on Facebook and Instagram ads.
I also have set up some tutorials on YouTube, I love YouTube ads. Not a lot of people are doing it, they’re new. They are getting better and better with Google and how they’re optimizing things, so I like YouTube ads.
Pinterest, LinkedIn, Twitter, and Solo Ads
There’s other ones. You have Pinterest, LinkedIn, Twitter, Solo Ads, all these ones are great but they’re not as efficient nor do they have all the tracking capabilities and all the targeting that these other ones have.
Now, LinkedIn is good if your product or service is 7 to 10 thousand dollars, then you could probably do LinkedIn. Got it?
Organic Traffic
Now, organic traffic. This is a tough one.
SEO, let’s talk SEO. SEO is search engine optimization. Is SEO easy? No, it is one of the most competitive. Because think about it, you’re competing against some of the the biggest company’s Yelp.com. You’re trying to take the number one spot from Yelp, or you’re trying to take the number one spot from the biggest companies in the world, who are spending thousands, if not hundreds of thousands of dollars on search engine optimization.
Normally how this goes is you get a call, somebody says, “Hey, I’m going to get you ranked number one on Google.” And you’re like, “Hey, that’d be great, perfect. How much is it?” They sign you up for some fee and six months down the road, a year down the road, you see nothing. This is why SEO is a problem.
One of my companies I started, we did awesome at SEO for two years, Google changed the rules and all of a sudden it was like, okay we’re on page two. Bigger companies went ahead of us and we can’t seem to beat them out.
Other companies that I’ve done stuff with, we’d get lucky, we’d beat out a lot of people. But does it take time? Yes. If you think that you’re going to dominate in search engine optimization, you need to plan on a year, minimum. Two years is a good number and it takes huge amounts of content, takes back links. That’s the only way.
If you’re being sold on SEO, be careful because it is a game that is difficult. Google changes the rules all the time and it requires you to beat out the big boys. Got it?
So be careful with SEO. I always say create your own content and do 15 hundred word articles, if you want to win at that game.
Social Media, Daily Posts, and Interaction
Social media, daily posts, interacting with your audience. This works really well. A lot of people don’t interact with businesses, so just know that.
If you’re going out there posting on your Instagram, your Facebook, and thinking hey, why aren’t I getting any interactions? It’s probably because you’re under your business name, not a lot of people interact with businesses.
Outbound
And the other one is Outbound. You can outreach to people. I do a LinkedIn outreach, which is Outbound. I do cold emails. That works really well, so there’s a lot of Outbound tactics that you can use to get traffic.
The whole idea of everything here is to get people to your website so that they can listen to your message, and fill out a form or give you a call and do business with you.
Which ones do I recommend? Which ones do I like the most? I like them all. I do them all.
I don’t know which one’s going to convert the best. So, the best thing you can do is start with everything and then eliminate. If SEO is just not your thing, eliminate it. But I like to do everything here.
You don’t need to put all your budget into one spot. You can say five dollars here, five dollars here, ten thousand here, ten thousand here, just depends on your budget.
I hope that helped. Go out there and start pushing the traffic, because that’s what matters. That’s what’s going to get you the conversions. Then follow this up with an actual remarketing campaign.
Don’t just go out there and send traffic to your website, go out there, get the traffic, follow it up with a remarketing campaign and nurture it with an email campaign. Which we will talk about on the next episode.
If you have questions, look us up. You can go to our different websites. You’ve got ydraw.com or you’ve got marketinghy.com, reach out to us, we’d be happy to help. That’s it. Peace.
For those of you who have not seen the new interactive video created by VW can I just say WOW! What a great idea. Not only is the video interactive. It also has great music, great images, and a great message.
“Basically, it’s built as one long video and each annotation button is coded to bring you to the coinciding point of another video for a completely seamless playback,” says Yu. If you let the video play without skipping to different genres, three versions of the song will play back-to-back.
“We were all very interested in using the car to make music. It was a very creative and hands-on approach to discovering the various parts of the car that made the right sounds to contribute to the songs,” says Yu. “We felt this was a great opportunity to harness technology and do something creative with it.” -Christina Yu
Why You Should Do An Interactive Video
Interactive videos are just scratching the surface. I can’t wait to see what people come up with in the future. It is not that hard to create an interactive video using YouTube and the impact is amazing. VW interactive video has found a way for people to watch 3 different versions of the same video. If the rest of the population is like me, they will spend about 2 or 3 minutes clicking back and forth just to see the different versions.
How to Create an Interactive Video On YouTube
Basically you get a YouTube video and use the annotations. Obviously you will need to plan ahead and put in the buttons before hand so you can put an annotation around the image. Here is a simple screen shot to show you what I am talking about.
You will need to use the same link to the same video and you set the time to where you want the video to start. That is the simple part. Now if you are wanting the video to go to a certain spot you will need to create an annotation for every second. If you watch the VW video just hover your mouse over one of the links and you will see the seconds changing. These guys built 2 annotations for every 1 to 3 second of their video. Pretty simple right? I think it is well worth the effort and I just want to say that this is amazing. So enjoy your simple guide on how to make an interactive video.
If you are marketing your products or services online, your major objective is to draw more audience to your site while promoting your products. The use of videos is not a new marketing strategy. A different way of attracting website visitors using video presentation currently focuses on the popular explanation animation videos. They use video animation in order to catch the attention of your website visitors and to build more traffic to your site.
Explanation Animation
There is no doubt that video marketing is considered to be a fundamental approach to market products and services online. It can easily grab a viewer’s attention and you can easily convey your message to them in less time. Moreover, some potential customers do not like to spend time reading to understand what your market is all about. Presenting a video through explanation animation is a good way to keep them interested in your products and services while the artist of the video attempts to tell a story through entertaining graphics that move.
Click through rates are believed to increase with a video animated graphic presentation. Technology and internet are changing the way people obtain information. From the traditional method of email marketing comes into play the different educational and marketing videos that seem to be more entertaining.
You can use viral videos in order to drive traffic to your website. This marketing strategy is mainly used for distributing and promoting products and services, making it known to the virtual community.
When using videos on a homepage the video should be one that is informative yet entertaining to make them more interesting to your site visitors.
With a video animated presentation you are giving your visitors a unique form of entertainment. The use of dry erase board animation presents a different way of presenting your ideas which can take your visitors to a different journey using a video marketing tool. You also get an advantage position against your competitors that are likely using video as a marketing tool in promoting their market. Although you are also using video marketing, your video presentations in the form of explanation animation is quite different.
Just make sure that your video presentation is one that will educate, communicate and inform your online visitors in a straightforward but entertaining manner. Some marketers have been using videos as a promotional and marketing tool but they are not using it correctly. Your advantage is to understand your market and products and design a video animation that can communicate with your customers well with the entertainment factor. There are different risk and beneficial features associated with using videos to market your website products and services. But there is no denying that videos can be a powerful medium to drive traffic to a website and dry erase board animation is capable of becoming an effective viral video, a conversion video and educational video that can boost your site’s traffic.
Dry Erase Board Animation | New Tips to Boost Traffic to a Website
With marketing products or services online, the major objective is to draw more audience to a site while promoting a product. The use of videos is not a new marketing strategy. A different way of attracting website visitors using video presentation currently focuses on the rising popularity of dry erase board animation. It uses video animation in order to catch the attention of website visitors and to build more traffic to a targeted site.
There is no doubt that video marketing is considered to be a fundamental approach to market products and services online. It can easily grab a viewer’s attention and can convey a message to them in a small period of time. Most potential customers do not like to spend time reading to understand what a product is all about. Presenting a video through dry erase board animation is a good way to keep them interested in products and services while the artist of the video attempts to tell a story through entertaining graphics that move.
Making use of viral video tips and tricks are great ways to drive traffic to a website. Using videos on a homepage of a site is a great video conversion strategy where the goal is to make the website visitor engaged enough to stay on a site and learn more about what is to be offered. A video should be one that is informative yet entertaining to make viewers more interested in viewing more about the targeted company.
Video animated presentations give visitors a unique form of entertainment.
The use of animated videos on dry erase board marks a different way of presenting ideas using a video marketing strategies. Using whiteboard animation also gives companies an advanced position against competitors that are likely using video as a marketing tool in promoting their market as well. Although many readers are already using video marketing, video presentations in the form of dry erase board animation are quite unique and different.
It is critical to remember that a successful video presentation is one that will educate, communicate, and inform an online visitor in a straightforward but entertaining manner. There are different benefits and risks associated with using videos to market website products or services, but there is no denying that videos can be a powerful medium to drive traffic to a website.
Dry Erase Board Animation as a Popular Marketing Tool
Dry erase board animation by Ydraw announces successful tips to drive traffic to websites using their strategies. Video marketing through dry erase board animation is a great way to increase traffic to different sources.
One of the most exciting marketing tools being used on the internet today is dry erase board animation. This type of video animation is really growing and has been shown to be quite effective for companies that want to drive traffic to their websites. Video animation is not new, but is being newly discovered as an excellent marketing tool.
Attention Grabbing
Because the dry erase board animation uses a creative story and shows the artist bringing the story to life through pictures that are constantly changing, it quickly and easily grabs the attention. When the animation video is well done, it does its job.
Some statistics to be aware of include the fact that in the past three years, email campaigns using some type of animation videos have increased in number five times. In addition to the increased usage, some studies show that click-through rates have also increased dramatically through the use of video marketing.
Video Usage
If a video is produced to be used on the homepage of a website, it will require different things than if it is designed as a viral video promotion to go out on your various social channels. If the plan is to use it in a trade show, those requirements are different still. Being aware of how the video will be used can help in getting the right kind of video.
Video Objective
A video that is being used to drive traffic to your website will be different than one designed to simply collect user emails. Knowing what a video needs to do can help improve the video so it can do its job. Many animation videos educate, drive traffic, and collect information at the same time.
One of the most exciting marketing tools being used on the internet today is dry erase board animation.
Video Length
When you are considering the different dry erase board animation videos that can be created, you need to be aware of their length. Ydraw usually uses videos that are about 3 minutes in length or shorter, because anything past that length might drive the attention span of the viewer to go elsewhere.
By keeping your objectives in mind, anyone can effectively use dry erase board animation videos to drive web traffic.
