TOP 10 REASONS YOU NEED A WHITEBOARD VIDEO IN 2022

TOP 10 REASONS YOU NEED A WHITEBOARD VIDEO IN 2022

If you are not living under some rock, you probably know how big a part of internet videos are. They practically dominate the global web. So much so that almost every app has a video feature now. Even Instagram, which started strictly with photos, introduced reels and live streaming to stay at par with the latest trend.

According to an estimate, 82% of the internet traffic by 2022 will be videos. YouTube is the second most popular website in the world. Videos are not going anywhere, and if you want to thrive as a content creator, there is no question that videos are essential to your business. 

And out of the many forms of videos, we suggest you give a shot to whiteboard animation. Whiteboard videos make use of hand-drawn graphics or doodles on a whiteboard-like background to visually deliver the message. It is accompanied by a voiceover narrating the story. This combination of visuals and narration results in one of the most popular forms of videos across the internet today. Animation sounds exciting and appealing, but if you are skeptical about trying your hands on whiteboard animation, let’s dwell on the top 10 reasons you need them in 2022. 

GOOD FOR CORPORATE MEETINGS:

If you are part of the business world, you know how dull and monotonous corporate meetings can get. There is a series of slides to go through, a detailed presentation to deliver, proposals to pitch, and projects to talk through. All of this can bore the employees and managers alike.

The long and detailed meetings make it difficult not to get spaced out. No amount of ice-breaking sessions can keep people attentive in a forum that is likely to proceed for more than an hour. It is then that you find well-dressed individuals blankly staring at walls or mindlessly clicking their ballpoints at a place where you probably called them to sign a multi-million dollars deal. This results in a scenario where even the creepy crawlies in the room draw more attention from flummoxed attendees than a presentation you worked so hard on. 

Whiteboard animation is the perfect tool to avoid this situation. The colorful pictures and characters not only make it convenient for you to deliver your point but can also spice up your meetings, making them enjoyable. Therefore, videos are a vital part of business communication.

COST-EFFECTIVE:

Whiteboard videos are way cheaper to produce than live-motion videos. We are past the era where overdramatic ads would help sell a product. Now showing teenagers, drained of energy, starting to dance in perfect sync under the scorching sun fanatically because they were offered a fresh mint gum by another cool kid who appears out of nowhere is likely to make your audience cringe hard. People today like stuff that makes sense, and spending a massive amount of money over conventional ad campaigns is not very smart from a marketing perspective. 

Whiteboard videos save you from the hassle. Overthrowing the problem of hiring good actors and direction altogether, they help cost-effectively convey your message. Videos, if well-created, help foster better connections with your consumer base. Showing animated characters would appeal more to the viewers, and therefore animation is what you should opt for when marketing your product.  

HIGHER CHANCES TO GO VIRAL:

Videos have a higher chance of going viral. 90% of consumers watch videos online, and whiteboard animations are almost always trending on YouTube. Videos are suitable for a range of topics, be it educational or marketing content, and are likable and shareable, therefore holding an excellent chance to reach the maximum audience. 

Not just that, but Google is the parent organization behind YouTube, redirects your search results to videos a lot of the time. Therefore by embedding a video on your website, you increase your chances to be on top of search engines. This can help achieve higher conversion rates and more sales for your brand.

EASY TO UNDERSTAND:

Suppose you are a teacher wanting to help students by posting online lectures, or an expert wanting to share insightful knowledge related to your field, or a content creator trying to build a following online. In that case, you want your content to be easy to grasp. Whiteboard animation videos help with it.

             It has been proven by science that motion attracts attention. Have you ever heard of mirror neurons? When you watch someone do something, say, eat an apple, these neurons fire just as they would when you perform a task. Due to this, when you watch something happening, your brain perceives it as if you are doing it. When watching an animation, viewers relate to the content, making it easy for them to understand. 

Videos also result in what is called ‘audience anticipation’. The whole animation, be it related to business or educational stuff, unfolds in the form of a story. Viewers keep guessing what happens next, which keeps them from distraction. All of this in combination gives a good viewer experience.

SIMPLE TO CREATE: 

Whiteboard animations are simple to make. They don’t require any expensive equipment. Instead, there are numerous wonderful soft wares available which you can make use of to create an engaging, low-cost video in no time. 

BEST FOR COMMUNICATING COMPLEX IDEAS: 

Either you are a teacher wanting to prepare a lecture around some complicated topics, or a business person wanting to create a presentation including intricate details, whiteboard videos are what you should choose. The hand-drawn graphics spruce up the content allowing you to incorporate several ideas without making the delivery sound cumbersome. Eye-catching visuals accompanied by good narration can keep your audience engrossed till the very end, effectively driving home your point.

HELPS RETAIN INFORMATION:

Research by Dr Richard Wiseman, an award-winning professor of psychology, shows that whiteboard animation boosts knowledge retention by 15%. Also, viewers retain 90% of the message when consumed visually compared to 10% when delivered with text. With the majority of the population being visual learners, videos hold paramount importance as a learning and marketing tool. And here’s why whiteboard animations aid with memory:

  • They are attention-grabbing and keep the audience hooked till the very end
  • They are multisensory. They involve sight, hearing and motion, which are the most important senses and are responsible for memory.
  • They chunk down complicated concepts and go from starting blocks towards building a big picture. 

           This holds importance, especially if you are an educationalist. As a teacher, you go to lengths to help your students with learning. Whiteboard animations are a proven method that productively fulfills the cause, so they should be your go-to.

HIGH CTR:

CTR or Clickthrough rate is used to gauge how well your Ad is doing. We are living in highly fast-paced times where no one wants to read through lengthy, heavy texts. Videos are to-the-point and versatile and hold a high chance of grabbing people’s attention. A well-created video is likely to be shared around, and therefore animated videos are a good marketing plan to approach the masses. According to Buffer, companies that include videos in their marketing campaigns have 27% higher CTR and 34% higher conversion rates than companies not using this strategy.

PEOPLE RELATE TO ANIMATION:

Animations are fun to watch, concise and clear. Regardless of age, people love cartoons, and hitting this pain point can step up your marketing game. As the bright-colored visuals unfold, the person gets interested in knowing what picture they see at the end, along with a good voiceover, which gives them a positive experience centered around your brand.

GOOD FOR STORYTELLING: 

With its ability to captivate the audience, whiteboard animations serve as a powerful storytelling tool. Using imagination and creativity perfectly communicates the idea and evokes emotion in the viewers, all of which is essential for a good storytelling experience. 

  CONCLUSION: 

It is a fact that to establish a successful presence online or even offline, you need to conform to whatever course is in fashion globally. Numbers don’t lie, and they show that whiteboard animation is the future. So whether you want to sell a product or educate and inspire the masses, know that whiteboard videos are the way to go.

Different Video Styles

Animation Video Styles and Ideas For Canyon Media Whiteboard Animation We basically invented the whiteboard video back in 2011. Don’t be fooled by those fake programs and clipart. Nobody beats our quality or our process. $5000 – $7500 Low Budget Whiteboard...
Why Is Video So Important In Marketing?

Why Is Video So Important In Marketing?

The word is finally out. Video marketing is so incredibly important to business owners today that it’s essential. You simply can’t do without it in the modern market if you want to succeed. Let alone compete with your competitors. Though text information won’t ever lose its necessity, video content is vastly more popular. Of all media forms, it’s the easiest to digest. Every single day YouTube logs over a billion hours of watch time. One billion. This alone should be enough proof to get the attention of anyone interested in digital marketing. If you want to succeed in the DM industry, you have to understand the power of video.

The Truth About Video

Video can be shared easier than any other media form. And sharing digital media is key to effective word-of-mouth exposure today. The majority of apps, for example, are being created and updated specifically to facilitate video content. All these software companies know that if their programs don’t do that, they’ll be outperformed. Consumers prefer video. Plain and simple. It’s engaging, versatile, entertaining, and offers a very big ROI.

There Are So Many Different Kinds Of Marketing Videos

Different types of businesses create different kinds of videos to serve their particular purpose. Depending on the industry, product, and customer, one kind of video may work where another may not. The good news is that there are lots of different kinds of marketing videos to choose from. Of course, before choosing the kind of video you’re going to make, you need to have a strategy. A content marketing strategy. Once you’ve got that laid out, you can then choose the right video type to fit your goals. Here are short explanations of four of the most common kinds of marketing videos.

Explainer Videos

Though some people claim that explainer videos are going out of style, data suggests otherwise. These videos are often made using some kind of animation. That’s because when you need to explain processes, ideas, philosophies, and systems, animation does that best. Business owners who need to deliver these kinds of messages often make explainer videos.

Interviews

Interview videos can be used to accomplish many different purposes. Testimonials using interviews can be very effective. If you have an influencer, such as a special guest of spokesperson, this kind of video is a good choice. One nice thing about interview videos is that you can take the audio and turn it into a podcast episode.

Product Reviews/Demos

Particularly if your business involves selling physical products on a retail level, demo videos are great. You should want to have a video on your site that shows your product or service in action. That way it’s not left up to the customer’s imagination. If they can see it, they’re much more likely to buy. Sometimes happy customers will create demo videos for you and share them online. This is even better. Or you can seek out influencers. An influencer is a person on social media who wants to gain a following by advertising for businesses. You give them your product to try and they review it. Free product in exchange for advertising. Also, product reviews in bulk can be used as market research.

Live Video

Live video is becoming more and more popular. Businesses are finding that it’s one of the best ways they can utilize social media for marketing purposes. It also allows you and your audience to become close. It’s a very personalized video marketing method.

These Stats Answer The Question Why Is Video So Important In Marketing?

If you’re not convinced already, here are some statistics relevant to the video marketing world. These answer the question Why is video so important in marketing? These statistics were pulled from recent poll data.

Video content provides the highest level of product understanding, say over 95% of marketers.

In the past, advertising and marketing were done with a direct sales pitch approach. Today, in the world of the internet and online shopping, things have changed. Now businesses are trending toward a more value-based approach. This is likely because of the millions and millions of instant choices consumers now have. Less than 20 years ago, your choice of a particular product was still limited to the supermarket shelves. Not anymore. Because of today’s vast number of product options, the hard sell approach isn’t as effective.

Video content is fantastic at delivering a value-based product message. Give the consumers a quick video they can watch that explains your service and its value. Sure, they may also watch videos from some of your competitors. That’s to be expected. But if you’ve positioned your product correctly with the help of video content, they’ll choose you!

By the year 2021, video will represent at least 80% of internet traffic worldwide.

Because watching videos is what most internet users do, search engines place a high priority on them. Companies like Google can see that video is what the consumer prefers. As a result, businesses making them usually get better SEO results. Make sure you know how to optimize your videos properly.

As of 2019, it’s estimated that video marketing is being used by over 80% of businesses.

Yes! This is great! In the not-too-distant-past, this number was much lower. But business owners are finally coming to grips with the facts. Video is what their customers want so they’re giving it to them. An explainer video that’s less than 2 minutes long can often make all the difference. It can provide, in that short time, sufficient education for a person to understand all they need to buy. Remember to tell a story in your video. Something they can relate to. Boring videos don’t tell stories.

By 2021, almost 15% of internet traffic will be live video.

The main platforms for live video these days are Instagram, Facebook, and Snapchat. People who understand the game of live video on social media can gain massive followings. And the more people who follow you, the more exposure you get. And more exposure almost always translates to more sales. We’ve heard of businesses using the time-sensitive nature of Snapchat to their advantage. Creating time-sensitive promotions available exclusively to people who follow them on social media and see a certain post. And that’s only one idea. Consider using live video to offer your customers a more personalized and intimate look into your company. It’s a good way to build loyalty.

Before buying something, over 90% of people prefer watching a video first.

The data here speaks for itself. If you have a video that people can watch showing your product in action, you will make more sales. Simple as that. Likewise, if you don’t have a video like this, you aren’t making as many sales as you could. In other words, you’re losing money. Many companies put these videos on their home page or on a landing page of some kind. This way the person has an opportunity to view the video right away. Also, putting these kinds of videos on your website is great in another way. People spend more time on your site! If they’re watching a video on your site, they’re likely going to stick around and explore.

Some Video Marketing Advice

Just so you know, the length of your video should depend on where you’re sharing it. For example, if you’re planning on sharing it straight to YouTube, around 2 minutes is a good length. But if you’re sharing it on Instagram, 30 seconds is better. Sharing to Facebook = around a minute. Sharing to Twitter = around 45 sec.

Make sure all the videos you create are mobile-friendly. Most people access the internet from their phones now, more than their computers.

All videos need to be optimized for SEO.

Track the performance of your videos. Don’t just put them out there and hope they’re doing their job. Use tracking software so you can figure out what works and what doesn’t. Check your metrics regularly.

Every video you make needs to have a call to action. Every one.

Why Is Video So Important In Marketing?

YDRAW.COM

2019 Video Marketing Stats (7 Data Points You Need To Know)

2019 Video Marketing Stats (7 Data Points You Need To Know)

Quick Summary of 2019 Video Marketing Stats

  1. Over 80% of marketers acknowledge that video is taking over
  2. Over 50% of social media users who watch a video engage with the brand
  3. Money spent on video marketing has gone up over 50% in the last 3 years
  4. Almost 90% of marketers express satisfaction with their video ROI
  5. Almost 75% of consumers prefer video over written content before buying
  6. Over 3/4 of every second spent on cell phones is spent watching videos
  7. Interactive video is used by a quarter of all marketers

Video marketing is as important for businesses now as it’s ever been. The ever-increasing popularity of social media has played a big role in this development. Those who keep up with information in the world of video marketing have an edge over their competition. We want you to be that person. Benefit from not only having a digital marketing strategy that involves video but also from being informed on the subject.

Here are some promising statistics related to video marketing that will get you excited for the future. They should also help motivate you to give more attention to video marketing if you’re not already. These video marketing stats don’t lie.

1. Over 80% of marketers acknowledge that video is taking over

For many years now, video has consistently yielded really good results. It’s been in the last half-decade where we’ve seen lots of business owners finally jump on board. And industry experts fully believe that the importance of video marketing for businesses will continue growing. Honestly, there isn’t any reason to believe otherwise. Video is king. People prefer watching a video over reading an article when given the option.

Business owners must start creating video content now (or at least sooner than later). This is because in order to get it right you often need to experiment. What video type will work best for your business and for what you’re trying to accomplish? It may take some tinkering. Some trial and error. The sooner you go through this process, the sooner your business will reap the rewards.

2. Over 50% of social media users who watch a video engage with that brand

Of all the things a business can do to attract customers, few (if any) have a better success ratio than video content. They are so good at increasing site traffic and brand awareness. And in this case, “so good” means getting over half the people watching to engage with your brand! That’s crazy!

And this news gets better when you break down the numbers even more. If we just consider Millenials, that percentage goes up to over 65%! Almost three-quarters of every millennial who watches your video on social media will interact with you further. I think it’s safe to say that anything producing those kinds of numbers is worth your marketing dollars. Videos are essential to effective advertising and building a strong social media presence.

When looking even deeper, you’ll find that almost a quarter of the people interacting with your brand visit your site. That same amount of people will do more research on your company, Googling your brand to find out more. One study showed that Millenials actually prefer there to be a direct purchase link associated with the video. When people are clicking the link, you know the video is working.

3. Money spent on video marketing has gone up over 50% in the last 3 years

Companies are investing in video marketing more than ever. That includes both mobile and digital advertising. Since 2016, money spent on it has gone up over 50% and that percentage is rising still. Do you know why? Because it works. And everyone is starting to figure this out.

Fun fact: what industry would you guess spends the most on video marketing? The answer: household goods.

4. Almost 90% of marketers express satisfaction with their video marketing ROI

The statistic above is specifically referring to social media video marketing. But still, the ROI numbers associated with all kinds of video marketing climb ever year. Spending a few thousand to make many times that is appealing to business owners, it seems. In fact, referencing the same study, we learn that almost half of business owners polled agreed on something else. The marketing dollars spent on video sees the biggest ROI compared to other marketing efforts.

5. Almost 75% of consumers prefer video over written content before buying

Let’s say you have an online sales page. On the page, you’ve got written content and a video. Which one do you think most people will interact with first? Video. When someone goes online to learn about a product they’re interested in buying, they are hoping there’s a video. They want to see it. They want to hear an authoritative voice talking about it. Almost all of your potential customers prefer this. If you don’t have a video on your website, let alone a video marketing campaign, you’ve got work to do.

One of the reasons people love product videos is because seeing is better than imagining. Also, the total time a person takes to make a buying decision goes down with video. When your product or service has an accompanying video, more people are likely to buy. Videos feel more authoritative than text. And we haven’t even mentioned one of the main reasons people love video marketing. Because they can share it with people after they know how great your product is! People love sharing what they love on social media. They can’t do that effectively without a video.

6. Over 3/4 of every second spent on cell phones is spent watching videos

Did you get that? When people are interacting with their cell phones, almost 80% of the time they’re watching videos. Let that sink in. A large percentage of people watch video on their phones now more than on their TV. If any of these facts are clear about the importance of video marketing, it’s this one. You need to put your brand in the place where people spend there time. And today, it’s on their mobile phones.

There’s another aspect to this that you should know. There are videos that are recorded live and then there are static videos. The live videos we’re talking about here are things like behind the scenes clips, Q&A videos, tutorials, etc. Guess what? These kinds of live videos are watched 3x more than static videos! Get thinking about what kind of live content you can upload for further brand awareness and customer interaction.

7. Interactive video is used by a quarter of all marketers

An interactive video is a live stream or any other video content where people can interact in real-time. Customers love this! People feel truly connected to your brand when they have these opportunities. Interactive video has been shown to be great at developing loyal customers. Almost 25% of marketers polled said that they have used interactive video at some point. And most of them said they found success with it.

2019 Video Marketing Stats – Conclusion

This data is incredible for you! Information like this is so valuable. Take advantage of it by getting to work figuring out how you can implement video into your marketing plans. The positive proof behind these video marketing stats is overwhelming.

Why Video Marketing Is So Effective (5 Strong Cases)

Why Video Marketing Is So Effective (5 Strong Cases)

by Greg Knell | Video Marketing | Why Video Marketing is So Effective

Quick Summary of Why Video Marketing Is So Effective:
1. Boosts Brand Awareness
2. Makes You An Authority
3. Incites Action
4. Generates Engagement
5. It’s What They Want

If you haven’t noticed by now, video is king. In 2018, over 75% of all internet traffic was video content – and that percentage is still climbing. It’s estimated that over 60% of the world’s internet users watch videos online every day. Though written articles still get plenty of clicks, data shows that video traffic far surpasses all other forms. Saying video is trending up would be a gross understatement.

Needless to say, if you’re not putting marketing efforts toward the creation of video content, you are behind the times. The absence of a video marketing strategy means you’re leaving so much on the table in terms of audience engagement, social media influence, and much more.

Why is video marketing so effective? Why does it carry so much weight when it comes to modern business success?

Boosts Brand Awareness

How important is successful branding to a business owner? It’s not just important. It’s imperative. And video marketing is the BEST way to increase awareness of your brand. Through video you easily answer all the questions your demographic is asking, you can share testimonials from existing customers, and tell your story. On top of all that, the world can hear your voice and/or see your face as you’re doing all these things, making everything much more memorable for them.

Through video, you pull back the curtain, revealing the personality behind the brand. It humanizes your brand and allows them to really feel the passion you have for what you do. They get a taste of the culture inside your organization. All of this builds something you absolutely have to have with your customers: trust. Bring transparency and authenticity to your message with video.

When you upload quality video content, your brand has the potential to reach an infinite amount of people. There’s simply no better way to get in front of your audience than original videos.

Makes You An Authority

You feel like an authority in your field. But your potential customers aren’t automatically going to view you and your brand that way. You’ve got to prove to them that you are an experienced and trustworthy voice worth listening to. There’s something about well-made video content that instantly legitimizes you. When the public views your material, in their minds you have automatically entered the ring as an industry thought-leader, simply by having video content.

Now add to that video that actually educates them, solves their problems, and inspires them and you’ve got a winning recipe for being viewed as an expert.

Incites Action

When it comes to conversions, video is essential. Recent data shows that almost 70% of people are more likely to buy a product or sign up for something when they can watch a video about it first. The legitimizing nature of video content accompanying a product or service is in play here. But it also works because a call-to-action in a video is so good at being direct, compelling, quick, and memorable. Sales always get a boost with video content.

Generates Engagement

One particular aspect of video marketing that’s becoming more popular is live streaming. This is because of the great ROI companies receive when dedicating time to this. Three times as many people spend time watching live video than they did only a few years ago. Apps that allow live streaming (Periscope, Instagram, Facebook) are generating huge amounts of engagement.

By live streaming with your audience, you’re offering them real-time opportunities to interact with you which does wonders for trust-building. There are multiple reasons you might want to live stream; report breaking news, give a behind-the-scenes look at something relevant, or do a Q&A session, for example. Live streaming is a fantastic way to truly allow your customers to connect with your brand.

It’s What They Want

YouTube gets more daily visitors than Facebook. Behind Google, YouTube is the most visited website in the world. If that’s where everyone is, why wouldn’t you make an effort to be there too?

Recent polls revealed that, when thinking about buying a product, almost 5 times more people prefer viewing a video about it rather than reading about it. This shouldn’t be a surprise. A video lets them see it instead of imagining it. The benefits and features can be demonstrated right then and there. Science has also concluded that our brains understand and retain visual information faster and easier than written information. No wonder people gravitate to video more than anything else.