Pubcon: A Forbes list must attend conference. Thousands of professionals. Las Vegas, NV. The perfect setup for one of the best online marketing conferences I look forward to attending every year.

But, this year was a little different.

I was invited to speak on Video Marketing, which all of you know is my favorite topic.

Since I am not famous, I have to rely on a simple story formula to establish my persona. Without the formula I wouldn’t get the attention my message deserves.

Here it is:

My Story

My Struggle

My Triumph

Why it matters.

I open with this formula whenever I speak in front of audience, because it works. I get to introduce myself to the audience by sharing what makes me real.

People listen to and do business with those they trust. The quickest way to build that trust is by telling a story that they can relate to.

Do you want to know who else does this?

Jimmy Fallon, Jim Rohn, Zig Ziglar, and all other speakers. Check out this 6-minute video when Jimmy Fallon took over The Tonight Show.

It’s a great example. He simply walked out and told his story.

I must confess.

This conference, I did something a little bit different. Instead of telling my story, I started off by telling the story of a client. I used the same formula, but instead of showing my struggle I showed his.

Which leads me to the reason for writing this blog.

All businesses need to be telling more stories. So I have created a simple checklist that we all can use.

These are 7 Stories you should be telling your prospects and customers.

  • How was your business started? (The founder’s story)
  • How was your product or service discovered? (The discovery story)
  • The problem you solve and how you solve it.
  • Who have you helped and how have you helped them? (Case study)
  • A Testimonial Video that shows proof.
  • How are you different from your competitors?
  • How can customers get the most out of your product or service? (Tutorials)

Click below to download a simple story telling checklist.

Checklist: 7 Business stories you should be telling your customers.

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7 Video Stories Every Business Should Be Telling Their Customers
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