Discover YOUR Story!

That’s today’s message! Discover the story that you want to convey. Discover the emotion that you want to share. Discover the connection that you want to make with your audience.

That was the whole process that I took while creating this video. I wanted to share a story of a discovery. And not just that, I wanted it from a different perspective than my own, and from that of a child. What does a child do when they explore the world around them? The first thoughts that came to mind were playing in dirt, climbing trees, playing with toys, creating art, catching bugs…and BAM! The script came to be, based on those concepts.

Next, I knew the voiceover had to be a child, and the visuals needed to include the child too. So, I enlisted the help of my 5-year-old son, who has a cute voice, and was willing to do some acting as well. He’s adorable. I’m biased.

I wanted his footage to be in this world of bright vibrant creative colors and shapes. So I got to work, and I discovered so much about how to capture those child-like moments. There was also a lot of discovery about how to take the visuals that were in my brain and make them work in an animation.

 

So next time you set down to discover the story that you want to tell, think about a different perspective of your story. Look at ways that you could do things that you haven’t done before. If you’ve always used a very corporate serious tone, look at how you can inject humor! If your colors have been limited, explore how you can infuse more vibrant colors. That’s what I’m discovering, and that’s what we are doing for our clients here at Ydraw.

Lee Wiley
Lead Editor at Ydraw

Discover YOUR Story!
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