Creating a whiteboard animation video for your business is a great idea. But don’t make the decision without putting in some thought first. It’s certainly a good idea to cover all your bases before putting your marketing dollars to work. But since you’ve haven’t given yourself the green light yet, let’s go over something important. You need to know what to consider before creating a whiteboard animation video.
Remember that there are a lot of companies out there that create whiteboard animation videos. The style and quality of work differ from one company to another. And as popular and effective as these videos are, a lot can go wrong in certain circumstances. This won’t happen to you, though, because we’re going to give you the information you need before moving forward.
Here’s what to consider before creating a whiteboard animation video.
Is a Whiteboard Animation Video Right For My Business?
There is almost no circumstance where the implementation of a whiteboard video wouldn’t help. They translate extremely well to virtually every kind of business. But we suppose it would be disingenuous to say with certainty that they’re perfect for every situation. The type of service or product you’re promoting, your long-term marketing goals, and your message should influence your decision.
But there are some circumstances where whiteboard animation videos really are a perfect choice. For example:
When You’re Explaining Something Technical or Complicated
If the message you want to deliver involves a complex system or innovative idea, whiteboard animation videos are ideal. Research has shown that retention increases almost 20% when information is delivered this way. When education is the goal, the whiteboard style excels. This kind of animation can unravel concepts in a fun and engaging way.
When You Have A Lot To Say
Whiteboard animation videos are great at presenting lengthy information in an appealing way. The best examples are whiteboard videos that animate speeches. You’ve likely seen some of these. The brain retains visual information better than auditory. So when animated explanations are paired with the audio of a speech, the speech is no longer, well, boring! It becomes exciting and twice as interesting when you see the speaker’s words come to life in a creative way.
When You Need A Corporate Training or B2B Video
Whiteboard videos are very popular in the corporate space for a reason. It doesn’t matter if the artwork style that matches your business is cartoony or realistic. With precise copywriting and good artwork, your B2B or training video will pique the viewer’s interest and keep their attention. Compared to other options, whiteboard animation should be strongly considered for corporate purposes.
Mistakes Companies Make When Creating A Whiteboard Animation Video
Not every whiteboard animation is created perfectly. Knowledge, experience, and asking the right questions are important to the success of your video. Some common mistakes in whiteboard animation videos are:
To Show The Hand Or Not To Show The Hand
Make sure you decide if showing the drawing hand is what you want. Most of the time, clients prefer to show the hand. It can bring a sense of realism and gives the video added character. But, sometimes showing the hand doesn’t mesh with the aesthetic. Communicate with your creative director to make this decision.
No White Background
We’ve seen whiteboard animation that presented content with a fully-colored background. In our opinion, this a mistake. It lessens the effect that this kind of animation can have. When the viewer sees the artwork manifesting on a white background, it becomes familiar. In a very real way, the white background makes the video more relatable. Only use color for background purposes to help emphasize certain points.
Be very cautious when thinking about doing a full-color background in whiteboard animation videos. It’s almost never a good idea.
No interconnected artwork
One of the calling cards of whiteboard animation is the seamless style of interconnected imagery. One thing always leads to the next with many images literally connected to each other. Some videos choose not to do this at all, resulting in a less-effective final product. We’re not saying the ink should literally connect everything throughout the entire video. But make sure that you break from connected imagery sparingly. Too much isolated imagery can hinder continuity.
Creating A Whiteboard Animation Video Using Multiple Artwork Styles
This adds confusion to the video that just isn’t necessary. Choose an art style and stick with it for the whole video.
Be sure that the whiteboard animation company you’re using has talented, experienced artists working for them. Bad artwork defeats the whole purpose of putting your marketing dollars toward a project like this. Look at artwork samples and previous videos the company has made to make sure it’s what you’re looking for.
What To Consider Before Creating a Whiteboard Animation Video – Conclusion
When choosing a whiteboard animation company, makes sure they’re actually a whiteboard animation company. Meaning, don’t go with a company that runs a different kind of business but offers whiteboard animation on the side. Hire professionals. Even if it costs a bit more, it will be worth it. When done right, commissioning a video like this can have far-reaching, positive effects. Do your best to stay informed and steer clear of easily-avoidable mistakes.
Contact Ydraw for the best customer experience and the best whiteboard animation videos in the industry!