How to Run Successful Video Ads – Moron Monday
Jace is back to talk all about running successful video ads. This week, he explains how to use placements, remarketing, keywords, and in-market audiences with YouTube video campaigns. If you missed last week's episode click HERE. https://youtu.be/1P0nPdjRKJk ...
Video Remarketing Strategy For YouTube Ads – Moron Monday
In 2019 we are sharing all the goodies. We're starting a video series called Moron Monday talking about what we've learned about video marketing over the years and what you should be implementing into your business. You can check these out weekly on our YouTube...
WORDS ARE THE ULTIMATE MARKETING WEAPON
By filling your marketing quiver with smart, sentence arrows, you’ll be able to deliver direct hits to your target audience. Certain words and phrases can enable you to connect with audiences and spur them to take action. For email marketers, the importance of using...
What Is Tone and Mood and Why Do They Matter to Your Video?
What Is Tone and Mood and Why Do They Matter to Your Video? By Erica Schmidt Jabali According to a Harvard professor, at least 95% of purchasing decisions are made subconsciously - or based on how we feel. We could be influenced by a brand’s commercial, their...
The Best Marketing Doesn’t Feel Like Marketing
Think about the people you follow on social media. You probably choose to follow these people for multiple reasons. 1. You have a personal relationship with this person and you are interested in their life. 2. You appreciate their insight on topics you care about. 3....
The 411 on Social Media and Video Marketing
This past week we shipped off two of our Project Managers (Kristen and Lexa) to Miami to teach Estheticians about how they can be using social media and video marketing to grow their business. Here's a quick run down of what they shared! ...
We Don’t Read Minds!
When talking with a Project Manager or other Creative here at Ydraw, it is important to help us understand exactly what your company wants. Otherwise, how can we blow your mind with incredibly awesome and mystical videos? One of our favorite things is getting to work...
Tip #687 Too Many Cooks
Client: “Can you make sure that Stan, Larry, Steve, Susie, Jan and Frank all get CC’d on it to look at it.” Us: *Shutters* Three weeks pass by... and the client responds with all their feedback. Some good, some bad, but ultimately not the teams initial vision. A lot...
Discover YOUR Story!
Discover YOUR Story! That’s today’s message! Discover the story that you want to convey. Discover the emotion that you want to share. Discover the connection that you want to make with your audience. That was the whole process that I took while creating this video. I...
Your 2018 Video Marketing Budget: Use It Or Lose It!
We’re coming up on the end of the year, folks! It’s time to look back on your company’s marketing expenditures, evaluate your results and begin planning for the year to come. But wait, not so fast! Though it’s always important to look ahead don’t forget to follow...