Client: “Can you make sure that Stan, Larry, Steve, Susie, Jan and Frank all get CC’d on it to look at it.”

Us: *Shutters*

Three weeks pass by… and the client responds with all their feedback.

Some good, some bad, but ultimately not the teams initial vision. A lot of the feedback contradicts itself, and their are many unanswered questions that pertain to Stan, Larry, Steve, Susie, Jan, or maybe Frank?

Rule #687: If you want your video to be done right take leadership of it and designate one person to be in charge of your overall brand and video.

Too many cooks will make your food taste complicated and over worked.

Put one Chef in charge and delegate the rest!