by Ydraw | Oct 24, 2012 | video
The Madness Behind Whiteboard Videos: The Best Way to Deliver Your Message…Guaranteed
Many people wonder how Ydraw creates a whiteboard video. If you have no clue what a whiteboard video is you better check out the video above to see what we are talking about. The process and steps that Ydraw takes to make one of these videos amazing and we are going to walk you through the steps. Without giving away our secrets of course. In this video we included a bit of animation, funny business, humor and color. Most of our videos are just black and white, but we like color. Enjoy and read on…
Collaboration
First, the whiteboard animation video process starts with a simple idea. In this case, we decided to create a video with no voice narration, something different, something completely mad. Brainstorming begins, and ideas are thrown around until a creative story is planned out that will fit the goals of each company perfectly while still sustaining entertainment.
Scripting
Once the story line is set, and a basic understanding of where the video is going to go, it is time to script. Scripting consists of dividing the story up into different segments so that a single piece of artwork can be developed into each scene plan. Then the text for the voice narration is planned out, but because there is no narration in this video, we skipped this step.
Storyboarding
Whiteboard Animation Video
When the scripting and scenes are plotted out and approved, they are then sent off to the artist for drawing. This process of drawing is where the artist creates the black and white previews of the artwork that will be featured in the video. Some of them come back with color, but in general they will come back as black and white images. We always get approvals on each step of the whiteboard video process. We would hate for our clients to not be satisifed with the ending result. Once we get an approval from the client we move onto recording.
Recording
Whiteboard Animation Video
It is now time for the magic to begin. The artist is recorded from start to finish while they draw all the scenes for the final product. This is a very precise process, where the artist has to make sure that everything is perfect. If he forgets to hit record on the camera, he starts all over. Which has happened more than a couple of times..:) There are some whiteboard video companies that use computer programs with a fake hand, but not us. What you see is the real deal. During recording we may add color and other enhancements depending on the project and the budget of the client.
Voiceover and Music
In most cases, after the video is finished recording, the voiceover is then recorded. This video is much different than any of the other ones, and has no voiceover, so we skipped this step, and just let the soothing music and the animations tell the story.
Editing
Once all of the recording is finished and the voiceover and music are chosen and approved, all the video clips, voiceover clips, and music tracks are taken to Ydraw’s talented editors who then speed up the drawing sequences, making the video scribing video come to life.
Final Product
The overall process of making a whiteboard animation video with Ydraw takes between 21-30 days, depending on the time spent collaborating and approving scripting, storyboarding, voiceovers, music, etc. With on average 6-7 people working on one project at a time, Ydraw would love to work with you and create an amazing video scribing video for your company. Have a great day.
+Jace Vernon
Video: Whiteboard Video Madness
Ydraw creates Whiteboard Videos and this new whiteboard video is a great example of what we can do. The video explains the process and steps that Ydraw takes to make one of these videos amazing. Without giving away our secrets.
by Ydraw | Oct 22, 2012 | Whiteboard Video
Whiteboard Videos Maintain Website Visitor Attention
Whiteboard videos have become a growing trend and is booming for many reasons. The past forms of getting a message across are cold and distant. Viewers seem ultimately to not care about what is being presented to them even if it pertains to their interests. Whiteboard videos can be engaging where text information leaves them unmotivated to carry on with the reading if every line is not stuffed to the top with dynamic and attractive word use, which can be difficult with some not so interesting topics to say the least.
Audio, such as radio advertisement, can be an improvement on this, essentially doing the reading for the listener but even those results can go downhill quickly. Different listeners can react differently to the tone of voice used by the voice actor or actress. This can cause major distractions that are going to decrease their focus on your message as it is only being conveyed with a single medium unlike whiteboard video.
Whiteboard Videos
However, with whiteboard videos, viewers are pulled in from the very moment you wish to convey our messages. The constant movement in their viewing window reels them in wanting more and more interaction. Video Scribing entices the viewer to remained focus as the video animation elements build and play upon each different element increasing the amount of the message that remains on their mind after the viewing process is over.
Even more beneficial, whiteboard video uses visual learning to display facts which has been proven to be the most common form of learning. This means that video scribing can present otherwise hard to convey details and facts about your product or service that would in other forms be too difficult to teach your viewers when utilizing only text or audio formats of message conveying.
+Jace Vernon
Alecsy Christensen
by Ydraw | Oct 15, 2012 | les olson
Who Made the Les Olson Commercial?
You might have been watching the BYU game the other night, and wondered who made the Les Olson commercial? Well you are in luck, Ydraw has your answer… WE DID! This hand drawn video scribing creation is only one example of a variety of video artwork we can create. View more of our examples to see what other whiteboard animation style videos we can create. Les Olson is the number 1 Print and copy distributor in Utah and as you can see they are avid BYU fans. There is something about Les Olson and BYU!
So, why does video scribing and whiteboard animation work? Well there are plenty of reasons, but we will just go over a few:
- The artwork developed on screen is extremely compelling to viewers because it is unusual, something that is not usually seen on a commercial, and so it keeps the awe and attention of audiences longer than other mediums of video
- Animation is relaxing to viewers, because to many it reminds us of childhood, and is less strenuous for an audience to learn from compared to other videos, which might not be as entertaining
- Video scribing is good for memory retention in helping the mind process information with visuals, and better remember branding and pictures so that they will be easily accessed and stored in the long term memory
This Les Olson Commercial is a great example of a 30 second clip of a converting, compelling, and memorable video scribing video that is created by none other than Ydraw. As a dedicated video marketing company, we work to make the best video animations for the best price, so that each of our clients get the results they are striving for.
Ydraw, Creative Videos that Inspire
+Jace Vernon
by Ydraw | Oct 9, 2012 | doodle video
This new doodle video for Blue Ocean Brain is again an extremely compelling video that makes viewers feel like they are being entertained rather than sold to or taught. Ydraw takes a problem-solution storyline for this video, presenting what people are struggling with, and then how Blue Ocean Brain can help. The music for this doodle video presentation is customized and picked for the best conversions and engagement as well.
Through this three minute video, most viewers will not even realize the time has gone by so quickly. On average, the attention span of a viewer usually drops off at about one minute and thirty seconds, but with a doodle video presentation, this has shown to be different. More viewers are watching longer and staying engaged than with any other video medium.
This problem-solution storyline helps viewers get an idea of what the potential consumer is struggling with, and how it can be treated. Blue Ocean Brain showed their interest in getting businesses to gain a competitive edge and think boldly. They want team members to be able to think more innovatively to build and grow their company.
Their solution to this, as explained in the doodle video presentation, is to create material for the brain that sparks creativity, eliminates stress, and builds healthy brain habits at a low price. They have developed a system for the brain where consumers to spend ten minutes a day to develop a more productive brain. With their 100% satisfaction guarantee, there is no way someone can go wrong if they are wanting to develop a more healthy brain.
Still reading? Take a look at the new doodle video presentation and find out all of this information in a compelling three minute video from Ydraw.
by Ydraw | Oct 5, 2012 | Explainer Video, video
Explainer Videos Becoming More Popular in Marketing Circles… Don’t Miss the Boat!
If you’re not familiar with explainer videos, they’re short, engaging, online videos that explain and promote a company, product, or service. You will find plenty of examples at Ydraw.
Why Have Explainer Videos Grown in Popularity?
There are no shortage of statistics that show the positive effect video can have on conversion rates, sales, and information retention, but the bottom line is this – if you could learn about something by watching a quick, entertaining video, or read a page of text, which would you choose?
Explainer videos can cut short the time taken to explain about a business and its products. They are a fun way to engage the visitors, who may not always be in a mood to go through the loads of texts available on a website. Being equipped with texts, graphics, sounds and moving images, they can give a movie like effect to a viewer.
According to a recent survey conducted by Video Rascal,
85 percent of people are more likely to buy a product once they see an accompanying explainer video.
Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video.
Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.
According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.
