by Jace Vernon | Apr 25, 2013 | Infographic
The Key to Eliminating Video Abandonment
We live in a virtual world where a new video is just a click away. Sites like YouTube have become experts in funneling users to videos that appeal to their interests. Let’s face it, we can’t help but click on those adorable kitten videos YouTube keeps suggesting to us. This virtual environment has made it increasingly difficult to engage an audience through video. If you plan on leveraging video to boost sales and grow your business, you must be aware of video abandonment. Internet users’ attention spans have become decreasingly worse. How often do you start watching a video and only make it half way through? Maybe only a quarter of the way through? How many people get sent a video and don’t even watch it? We’re all guilty of doing it aren’t we? I personally, have had a friend send me the same video three different times this week because I click on it to watch later, and then I end up closing out of the video. So what’s the secret to keeping the attention span of your audience? Whiteboard animation! Whiteboard animation is proven to be the most interactive form of online advertising.
I’m sure by now, you’re aware of just how much we here at Ydraw love infographics. So I decided to include one that talks about video abandonment and how whiteboard animation videos can keep your audience around a lot longer.
Video Scribing Video Ydraw
Thanks for checking out our statistics on video abandonment and how whiteboard animation videos can keep your audience not only around longer, but also engaged and entertained the whole time.
Go ahead and steal our infographic. I dare ya!
Embed this infographic on Your Site: Copy and Paste the Code Below
<a href=”http://ydraw.com/video/key-to-eliminating-video-abandonmen”><img alt=”The Key to Eliminating Video Abandonment” src=”http://ydraw.com/wp-content/uploads/2013/04/video-abandonment-549×1024.jpg” width=”549px” border=”0″ /></a>
+Wesley Bledsoe
by Ydraw | Oct 25, 2012 | Explainer Video
Explainer Video Absence Creates Marketing Dilemma
The Dilemma Marketers Face in Absence of Explainer Videos. Text is Boring. Give Your Audience Something Captivating!!!
Marketers face a serious dilemma everyday when trying to reach out to their audience. Conventional methods of marketing in the form of written text is boring and uninspiring. We are faced with the daunting task of reading each and every day and often with little or no interest in the topic. Explainer Videos overcome this dilemma by offering a visual experience that is truly inspiring and captivating.
It is a dilemma that marketers and people with a message to get across know all too well: text is boring.
Quite frankly people are sick of reading. We are bombarded with so many articles and pamphlets to read each day that the average person has little to no interest reading down a wall of text to come away with nothing but a good old fashioned advertisement. This has caused many would be text advertisers to go the way of audio messages. Some choose to flock to radio airwaves with very little success. Luckily whiteboard video messages seem to combine the best of both worlds while offering even more benefits than traditional means.
Sometimes known as an explainer video, whiteboard videos can be comprised of an individual drawing out a scenario or display of information in an engaging and highly visual way. Using a simple whiteboard and some markers they create and manipulate elements in the whiteboard video that gain the audience’s attention without ever letting them go. Best of all, explainer videos can be complimentary to the video SEO strategy of your company.
Just as any other video can be shared and spread, whiteboard videos can too. This ability creates a large web like effect for your website and companies video SEO, growing larger and larger as more blogs and networks pick up on and report its message. The explainer videos are also much more likely to go viral than traditional video advertisement. This is thanks to the uniqueness of their approach and how compelling the designs of a whiteboard video can be.
+Jace Vernon
Alecsy Christensen
by Ydraw | Oct 24, 2012 | video
The Madness Behind Whiteboard Videos: The Best Way to Deliver Your Message…Guaranteed
Many people wonder how Ydraw creates a whiteboard video. If you have no clue what a whiteboard video is you better check out the video above to see what we are talking about. The process and steps that Ydraw takes to make one of these videos amazing and we are going to walk you through the steps. Without giving away our secrets of course. In this video we included a bit of animation, funny business, humor and color. Most of our videos are just black and white, but we like color. Enjoy and read on…
Collaboration
First, the whiteboard animation video process starts with a simple idea. In this case, we decided to create a video with no voice narration, something different, something completely mad. Brainstorming begins, and ideas are thrown around until a creative story is planned out that will fit the goals of each company perfectly while still sustaining entertainment.
Scripting
Once the story line is set, and a basic understanding of where the video is going to go, it is time to script. Scripting consists of dividing the story up into different segments so that a single piece of artwork can be developed into each scene plan. Then the text for the voice narration is planned out, but because there is no narration in this video, we skipped this step.
Storyboarding
Whiteboard Animation Video
When the scripting and scenes are plotted out and approved, they are then sent off to the artist for drawing. This process of drawing is where the artist creates the black and white previews of the artwork that will be featured in the video. Some of them come back with color, but in general they will come back as black and white images. We always get approvals on each step of the whiteboard video process. We would hate for our clients to not be satisifed with the ending result. Once we get an approval from the client we move onto recording.
Recording
Whiteboard Animation Video
It is now time for the magic to begin. The artist is recorded from start to finish while they draw all the scenes for the final product. This is a very precise process, where the artist has to make sure that everything is perfect. If he forgets to hit record on the camera, he starts all over. Which has happened more than a couple of times..:) There are some whiteboard video companies that use computer programs with a fake hand, but not us. What you see is the real deal. During recording we may add color and other enhancements depending on the project and the budget of the client.
Voiceover and Music
In most cases, after the video is finished recording, the voiceover is then recorded. This video is much different than any of the other ones, and has no voiceover, so we skipped this step, and just let the soothing music and the animations tell the story.
Editing
Once all of the recording is finished and the voiceover and music are chosen and approved, all the video clips, voiceover clips, and music tracks are taken to Ydraw’s talented editors who then speed up the drawing sequences, making the video scribing video come to life.
Final Product
The overall process of making a whiteboard animation video with Ydraw takes between 21-30 days, depending on the time spent collaborating and approving scripting, storyboarding, voiceovers, music, etc. With on average 6-7 people working on one project at a time, Ydraw would love to work with you and create an amazing video scribing video for your company. Have a great day.
+Jace Vernon
Video: Whiteboard Video Madness
Ydraw creates Whiteboard Videos and this new whiteboard video is a great example of what we can do. The video explains the process and steps that Ydraw takes to make one of these videos amazing. Without giving away our secrets.
by Ydraw | Oct 15, 2012 | les olson
Who Made the Les Olson Commercial?
You might have been watching the BYU game the other night, and wondered who made the Les Olson commercial? Well you are in luck, Ydraw has your answer… WE DID! This hand drawn video scribing creation is only one example of a variety of video artwork we can create. View more of our examples to see what other whiteboard animation style videos we can create. Les Olson is the number 1 Print and copy distributor in Utah and as you can see they are avid BYU fans. There is something about Les Olson and BYU!
So, why does video scribing and whiteboard animation work? Well there are plenty of reasons, but we will just go over a few:
- The artwork developed on screen is extremely compelling to viewers because it is unusual, something that is not usually seen on a commercial, and so it keeps the awe and attention of audiences longer than other mediums of video
- Animation is relaxing to viewers, because to many it reminds us of childhood, and is less strenuous for an audience to learn from compared to other videos, which might not be as entertaining
- Video scribing is good for memory retention in helping the mind process information with visuals, and better remember branding and pictures so that they will be easily accessed and stored in the long term memory
This Les Olson Commercial is a great example of a 30 second clip of a converting, compelling, and memorable video scribing video that is created by none other than Ydraw. As a dedicated video marketing company, we work to make the best video animations for the best price, so that each of our clients get the results they are striving for.
Ydraw, Creative Videos that Inspire
+Jace Vernon
by Ydraw | Oct 9, 2012 | doodle video
This new doodle video for Blue Ocean Brain is again an extremely compelling video that makes viewers feel like they are being entertained rather than sold to or taught. Ydraw takes a problem-solution storyline for this video, presenting what people are struggling with, and then how Blue Ocean Brain can help. The music for this doodle video presentation is customized and picked for the best conversions and engagement as well.
Through this three minute video, most viewers will not even realize the time has gone by so quickly. On average, the attention span of a viewer usually drops off at about one minute and thirty seconds, but with a doodle video presentation, this has shown to be different. More viewers are watching longer and staying engaged than with any other video medium.
This problem-solution storyline helps viewers get an idea of what the potential consumer is struggling with, and how it can be treated. Blue Ocean Brain showed their interest in getting businesses to gain a competitive edge and think boldly. They want team members to be able to think more innovatively to build and grow their company.
Their solution to this, as explained in the doodle video presentation, is to create material for the brain that sparks creativity, eliminates stress, and builds healthy brain habits at a low price. They have developed a system for the brain where consumers to spend ten minutes a day to develop a more productive brain. With their 100% satisfaction guarantee, there is no way someone can go wrong if they are wanting to develop a more healthy brain.
Still reading? Take a look at the new doodle video presentation and find out all of this information in a compelling three minute video from Ydraw.
