In 2019 we are sharing all the goodies. We’re starting a video series called Moron Monday talking about what we’ve learned about video marketing over the years and what you should be implementing into your business. You can check these out weekly on our YouTube Channel.
In this weeks video, Jace is sharing some tips on video remarketing and why it’s important.
Hey guys, Jace over here at Ydraw. Today I want to go over just a couple things on video remarketing, why it’s important and what you need to do to put it into play.
1. Build Your Audience
First off, most people take multiple touches for them to become a customer.
If I’m going to go get a product, usually I’ll look at it online, I’ll talk to somebody, I’ll look at it some more, and then finally a couple months to sometimes years down the road, I’ll finally make a decision.
Something you can do to stay in front of your audience is create a simple video remarketing campaign.
Very first thing you need to do is actually build that audience.
Google gives you the ability to put a pixel on your website. If you go to Google Ads, within Google Ads or Google Analytics, you will find a pixel. You can also use Google tag manager.
You go in there and you find a pixel, you get the pixel and then you put it on the header of your website. That way when someone comes to your website they then get a cookie and you can start running and remarketing.
But you can go a step further… so instead of just running and remarketing, you can run them a video remarketing campaign that shows up on YouTube.
Also, they’re getting pretty aggressive on their TV advertising, so if people are coming to your site, they’re home watching TV, you can then run them an ad.
The very first thing is to get that pixel and get it on your site. You should be doing that anyway and building out your audiences. A 30 day, a 15, a 7 day, a conversion, there’s all types of audiences.
Then also, make sure that you build out an audience of anybody who has watched your YouTube videos.
2. Get A Video
Step two, you need to get a video. It can be professional or it can be homemade. You just need to get one, make sure that video’s very engaging.
Make sure that you have a good call to action on there and you’re telling the audience what you want them to do.
Another thing you can do to help it be engaging is educate. Kind of like what I’m doing here, I’m going to give you guys a lot of education, provide you some value, and then you can turn around and ask for their business later on.
If you can’t afford an expensive video, pull out your phone and give them some good education. Then make sure you give them a call to action like go visit your website.
3. Create Your Google Ad
Then finally when you have those two things in place, you got your pixels, you’ve tracked your audience, then you have your video, now you need to go create your campaign.
Go to Google Ads.
You’re going to target your website visitors or target anyone who’s watched your YouTube videos.
A small budget works but if you have too small of a budget, you need to make sure you exclude videos like games.
I even like to exclude mobile sometimes. I feel like when people are on their mobile phones they’re going to a YouTube video they want to watch that’s there and they’re more likely to skip.
But on their desktop, I get higher conversions. So, I’ll turn off my mobile remarketing campaign and just leave it on desktop.
There it is. If you have questions, you can go visit us at Ydraw.com. Feel free to call us. We’d be happy to help you on your video. We’d also be happy to help you set this up.
We’re doing video marketing campaigns all the time and this is just one little aspect of video marketing.
We love our customers and appreciate the business you all have given us. Without you, we would not be eating.
You would think that after creating animation videos for five years our ideas would run out, but they have not. Success breeds more success, and animation video creation only breeds more video ideas. It’s racking our brains and we just have to make it stop.
You’re going to help us…lol
Over the last year we have come up with some glorious ideas that will certainly go “viral” or at least put you on the map.
For our happy customers, we are going to present you with three video styles and ideas that could change your business forever. These ideas can be adjusted, changed, or adapted to your business, so my hope is that your marketing director will take a look and maybe bring us back some more ideas.
Now, I must warn you that these ideas do not come cheap, nor are they going to be simple. It’s going to take a big budget and for this to work you are going to have to let our professional animators do what they do best:
Create amazing stuff!
I will tell you whom these video ideas are not for…
· Companies with a very tight budget. (Sorry, it’s going to take a lot of time and teamwork. This does not come cheap.)
· Companies that have a hard time pushing the envelope.
· Companies who worry about offending every Tom, Dick and Harry on the planet. These videos will be loved by most, but there will be haters. There always are.
So lets jump in.
I am going to give you examples of these ideas so that you can see what type of traction they have received in the past. Remember, the reason for sharing our ideas is to spark a few ideas of your own.
Video Campaign Number 1
“Fart On A Plane”
All of us have experienced the misery that comes with plane travel. It ranks among the worst experiences – next to death. Personally, I feel like we are being treated like a bunch of lost sheep and I am sure airline workers feel like we are a bunch of dumb lost sheep.
We want to create a series of funny videos. (Five of them to be exact.) These videos are going to show the different scenarios that happen on a plane. It’s something we all relate to and it will bring a smile to the face of the audience.
The kicker is, after each video we will have branding and a message that applies to your company. It’s marketing without the audience knowing.
Here are some great examples:
Have you ever heard of “Dumb Ways To Die?”
It was a video created by Metro Train Station that has over 100 million views, but it doesn’t stop there. The campaign we would create would mimic theirs in that we would create.
Can either of these examples be applied to your business? “Fart On A Plane” could be perfect for a Net Jets, Magellan Jets, Flex Jets, or a private plane company looking to show the misery of commercial plane travel.
What are the pain points of your business that the audience can relate to?
Video Idea Number 2
“Training Like You Have Never Seen Before”
Have you ever seen “The Bottom of the Ninth?” I’m guessing you have not. It is probably one of the cooler ideas I have seen, but it did not get any traction due to lack of marketing and lack of usefulness.
This style of video is 3D, with 2D elements encompassing a comic book feel.
Take a look:
This style would be perfect for a training video series. Could you imagine being trained by videos and a comic book style pamphlet?
Your audience would not forget it!
They could watch the training video series on their phone, at any time, or they could read the comic style pamphlet. It would be the most effective training ever done on planet earth.
A year or two ago we created a training video for The Cosmopolitan and it was a huge success. I think it is time we push the envelope a bit and really create a training video style that will be recognized by companies all around the world.
We can do this; we just need the right customer to make it happen.
Video Idea Number 3
“Still Coming Up With A Title”
If you have been with Ydraw for a while you will know that we love the Chipotle video.
I have written about it a couple of times before. Check it out below:
They nailed the message and were rewarded with millions of views. We want to create something like this for your company. Once again they took the pain point of the audience and exploited it.
Did you see the poor cow?
Now can you see the challenge that we are facing? We have some amazing writers, Disney animators, and editors, who want to be stretched to the limit.
Currently we are doing a full campaign for National Safety Council. They had the budget and we were able to let our artists create. It has stretched them a bit, but they still have hidden talents that we have yet to see.
Here are some screen shots and scenes.
Let’s chat and discuss ways to make this happen. It’s for the greater good. If these video ideas do not stop soon we might have to start creating them on our own.
It’s our job to build it, and the audience will come… lol
Hope you enjoyed…
The Rise Of Video Marketing Ideas and How To Make It Stop