Over 80% of marketers acknowledge that video is taking over
Over 50% of social media users who watch a video engage with the brand
Money spent on video marketing has gone up over 50% in the last 3 years
Almost 90% of marketers express satisfaction with their video ROI
Almost 75% of consumers prefer video over written content before buying
Over 3/4 of every second spent on cell phones is spent watching videos
Interactive video is used by a quarter of all marketers
Video marketing is as important for businesses now as it’s ever been. The ever-increasing popularity of social media has played a big role in this development. Those who keep up with information in the world of video marketing have an edge over their competition. We want you to be that person. Benefit from not only having a digital marketing strategy that involves video but also from being informed on the subject.
Here are some promising statistics related to video marketing that will get you excited for the future. They should also help motivate you to give more attention to video marketing if you’re not already. These video marketing stats don’t lie.
1. Over 80% of marketers acknowledge that video is taking over
For many years now, video has consistently yielded really good results. It’s been in the last half-decade where we’ve seen lots of business owners finally jump on board. And industry experts fully believe that the importance of video marketing for businesses will continue growing. Honestly, there isn’t any reason to believe otherwise. Video is king. People prefer watching a video over reading an article when given the option.
Business owners must start creating video content now (or at least sooner than later). This is because in order to get it right you often need to experiment. What video type will work best for your business and for what you’re trying to accomplish? It may take some tinkering. Some trial and error. The sooner you go through this process, the sooner your business will reap the rewards.
2. Over 50% of social media users who watch a video engage with that brand
Of all the things a business can do to attract customers, few (if any) have a better success ratio than video content. They are so good at increasing site traffic and brand awareness. And in this case, “so good” means getting over half the people watching to engage with your brand! That’s crazy!
And this news gets better when you break down the numbers even more. If we just consider Millenials, that percentage goes up to over 65%! Almost three-quarters of every millennial who watches your video on social media will interact with you further. I think it’s safe to say that anything producing those kinds of numbers is worth your marketing dollars. Videos are essential to effective advertising and building a strong social media presence.
When looking even deeper, you’ll find that almost a quarter of the people interacting with your brand visit your site. That same amount of people will do more research on your company, Googling your brand to find out more. One study showed that Millenials actually prefer there to be a direct purchase link associated with the video. When people are clicking the link, you know the video is working.
3. Money spent on video marketing has gone up over 50% in the last 3 years
Companies are investing in video marketing more than ever. That includes both mobile and digital advertising. Since 2016, money spent on it has gone up over 50% and that percentage is rising still. Do you know why? Because it works. And everyone is starting to figure this out.
Fun fact: what industry would you guess spends the most on video marketing? The answer: household goods.
4. Almost 90% of marketers express satisfaction with their video marketing ROI
The statistic above is specifically referring to social media video marketing. But still, the ROI numbers associated with all kinds of video marketing climb ever year. Spending a few thousand to make many times that is appealing to business owners, it seems. In fact, referencing the same study, we learn that almost half of business owners polled agreed on something else. The marketing dollars spent on video sees the biggest ROI compared to other marketing efforts.
5. Almost 75% of consumers prefer video over written content before buying
Let’s say you have an online sales page. On the page, you’ve got written content and a video. Which one do you think most people will interact with first? Video. When someone goes online to learn about a product they’re interested in buying, they are hoping there’s a video. They want to see it. They want to hear an authoritative voice talking about it. Almost all of your potential customers prefer this. If you don’t have a video on your website, let alone a video marketing campaign, you’ve got work to do.
One of the reasons people love product videos is because seeing is better than imagining. Also, the total time a person takes to make a buying decision goes down with video. When your product or service has an accompanying video, more people are likely to buy. Videos feel more authoritative than text. And we haven’t even mentioned one of the main reasons people love video marketing. Because they can share it with people after they know how great your product is! People love sharing what they love on social media. They can’t do that effectively without a video.
6. Over 3/4 of every second spent on cell phones is spent watching videos
Did you get that? When people are interacting with their cell phones, almost 80% of the time they’re watching videos. Let that sink in. A large percentage of people watch video on their phones now more than on their TV. If any of these facts are clear about the importance of video marketing, it’s this one. You need to put your brand in the place where people spend there time. And today, it’s on their mobile phones.
There’s another aspect to this that you should know. There are videos that are recorded live and then there are static videos. The live videos we’re talking about here are things like behind the scenes clips, Q&A videos, tutorials, etc. Guess what? These kinds of live videos are watched 3x more than static videos! Get thinking about what kind of live content you can upload for further brand awareness and customer interaction.
7. Interactive video is used by a quarter of all marketers
An interactive video is a live stream or any other video content where people can interact in real-time. Customers love this! People feel truly connected to your brand when they have these opportunities. Interactive video has been shown to be great at developing loyal customers. Almost 25% of marketers polled said that they have used interactive video at some point. And most of them said they found success with it.
2019 Video Marketing Stats – Conclusion
This data is incredible for you! Information like this is so valuable. Take advantage of it by getting to work figuring out how you can implement video into your marketing plans. The positive proof behind these video marketing stats is overwhelming.
In 2019 we are sharing all the goodies. We’re starting a video series called Moron Monday talking about what we’ve learned about video marketing over the years and what you should be implementing into your business. You can check these out weekly on our YouTube Channel.
In this weeks video, Jace is sharing some tips on video remarketing and why it’s important.
Video Transcription
Hey guys, Jace over here at Ydraw. Today I want to go over just a couple things on video remarketing, why it’s important and what you need to do to put it into play.
1. Build Your Audience
First off, most people take multiple touches for them to become a customer.
If I’m going to go get a product, usually I’ll look at it online, I’ll talk to somebody, I’ll look at it some more, and then finally a couple months to sometimes years down the road, I’ll finally make a decision.
Something you can do to stay in front of your audience is create a simple video remarketing campaign.
Very first thing you need to do is actually build that audience.
Google gives you the ability to put a pixel on your website. If you go to Google Ads, within Google Ads or Google Analytics, you will find a pixel. You can also use Google tag manager.
You go in there and you find a pixel, you get the pixel and then you put it on the header of your website. That way when someone comes to your website they then get a cookie and you can start running and remarketing.
But you can go a step further… so instead of just running and remarketing, you can run them a video remarketing campaign that shows up on YouTube.
Also, they’re getting pretty aggressive on their TV advertising, so if people are coming to your site, they’re home watching TV, you can then run them an ad.
The very first thing is to get that pixel and get it on your site. You should be doing that anyway and building out your audiences. A 30 day, a 15, a 7 day, a conversion, there’s all types of audiences.
Then also, make sure that you build out an audience of anybody who has watched your YouTube videos.
2. Get A Video
Step two, you need to get a video. It can be professional or it can be homemade. You just need to get one, make sure that video’s very engaging.
Make sure that you have a good call to action on there and you’re telling the audience what you want them to do.
Another thing you can do to help it be engaging is educate. Kind of like what I’m doing here, I’m going to give you guys a lot of education, provide you some value, and then you can turn around and ask for their business later on.
If you can’t afford an expensive video, pull out your phone and give them some good education. Then make sure you give them a call to action like go visit your website.
3. Create Your Google Ad
Then finally when you have those two things in place, you got your pixels, you’ve tracked your audience, then you have your video, now you need to go create your campaign.
Go to Google Ads.
You’re going to target your website visitors or target anyone who’s watched your YouTube videos.
A small budget works but if you have too small of a budget, you need to make sure you exclude videos like games.
I even like to exclude mobile sometimes. I feel like when people are on their mobile phones they’re going to a YouTube video they want to watch that’s there and they’re more likely to skip.
But on their desktop, I get higher conversions. So, I’ll turn off my mobile remarketing campaign and just leave it on desktop.
There it is. If you have questions, you can go visit us at Ydraw.com. Feel free to call us. We’d be happy to help you on your video. We’d also be happy to help you set this up.
We’re doing video marketing campaigns all the time and this is just one little aspect of video marketing.
We love our customers and appreciate the business you all have given us. Without you, we would not be eating.
You would think that after creating animation videos for five years our ideas would run out, but they have not. Success breeds more success, and animation video creation only breeds more video ideas. It’s racking our brains and we just have to make it stop.
You’re going to help us…lol
Over the last year we have come up with some glorious ideas that will certainly go “viral” or at least put you on the map.
For our happy customers, we are going to present you with three video styles and ideas that could change your business forever. These ideas can be adjusted, changed, or adapted to your business, so my hope is that your marketing director will take a look and maybe bring us back some more ideas.
Now, I must warn you that these ideas do not come cheap, nor are they going to be simple. It’s going to take a big budget and for this to work you are going to have to let our professional animators do what they do best:
Create amazing stuff!
I will tell you whom these video ideas are not for…
· Companies with a very tight budget. (Sorry, it’s going to take a lot of time and teamwork. This does not come cheap.)
· Companies that have a hard time pushing the envelope.
· Companies who worry about offending every Tom, Dick and Harry on the planet. These videos will be loved by most, but there will be haters. There always are.
So lets jump in.
I am going to give you examples of these ideas so that you can see what type of traction they have received in the past. Remember, the reason for sharing our ideas is to spark a few ideas of your own.
Video Campaign Number 1
“Fart On A Plane”
All of us have experienced the misery that comes with plane travel. It ranks among the worst experiences – next to death. Personally, I feel like we are being treated like a bunch of lost sheep and I am sure airline workers feel like we are a bunch of dumb lost sheep.
We want to create a series of funny videos. (Five of them to be exact.) These videos are going to show the different scenarios that happen on a plane. It’s something we all relate to and it will bring a smile to the face of the audience.
The kicker is, after each video we will have branding and a message that applies to your company. It’s marketing without the audience knowing.
Here are some great examples:
Have you ever heard of “Dumb Ways To Die?”
It was a video created by Metro Train Station that has over 100 million views, but it doesn’t stop there. The campaign we would create would mimic theirs in that we would create.
Can either of these examples be applied to your business? “Fart On A Plane” could be perfect for a Net Jets, Magellan Jets, Flex Jets, or a private plane company looking to show the misery of commercial plane travel.
What are the pain points of your business that the audience can relate to?
Video Idea Number 2
“Training Like You Have Never Seen Before”
Have you ever seen “The Bottom of the Ninth?” I’m guessing you have not. It is probably one of the cooler ideas I have seen, but it did not get any traction due to lack of marketing and lack of usefulness.
This style of video is 3D, with 2D elements encompassing a comic book feel.
Take a look:
This style would be perfect for a training video series. Could you imagine being trained by videos and a comic book style pamphlet?
Your audience would not forget it!
They could watch the training video series on their phone, at any time, or they could read the comic style pamphlet. It would be the most effective training ever done on planet earth.
A year or two ago we created a training video for The Cosmopolitan and it was a huge success. I think it is time we push the envelope a bit and really create a training video style that will be recognized by companies all around the world.
We can do this; we just need the right customer to make it happen.
Video Idea Number 3
“Still Coming Up With A Title”
If you have been with Ydraw for a while you will know that we love the Chipotle video.
I have written about it a couple of times before. Check it out below:
They nailed the message and were rewarded with millions of views. We want to create something like this for your company. Once again they took the pain point of the audience and exploited it.
Did you see the poor cow?
Now can you see the challenge that we are facing? We have some amazing writers, Disney animators, and editors, who want to be stretched to the limit.
Currently we are doing a full campaign for National Safety Council. They had the budget and we were able to let our artists create. It has stretched them a bit, but they still have hidden talents that we have yet to see.
Here are some screen shots and scenes.
Let’s chat and discuss ways to make this happen. It’s for the greater good. If these video ideas do not stop soon we might have to start creating them on our own.
It’s our job to build it, and the audience will come… lol
Hope you enjoyed…
The Rise Of Video Marketing Ideas and How To Make It Stop
