Whiteboard videos are a dynamic marketing tool with lots of benefits. They incorporate many aspects of a traditional animated video yet they have an imaginative twist–the animation is drawn on camera as the whiteboard video progresses.
The artistic aspect of a whiteboard video has the advantage of engaging an audience in a unique way. Drawing out the message of an ad while viewers are watching helps keep them focussed intently as the point of the ad is presented. It takes more to distract a viewer who’s eyes are glued to the sometimes hypnotizing movements of a pen in hand on paper as the story and point of a video are revealed.
The creation process of whiteboard videos breaks down to the message, script, sound and animation. All of these key factors work hand in hand–no pun intended. Pinpointing the message your organization would like to share with the world is essential and guides the process.
Message:Choosing your message is relatively simple. Decide what you want your viewers to take away from the whiteboard video. The takeaway may be your organization’s values, service, or the quality of the product being marketed.
Script: Once you are confident in your message, begin writing your script. Scripting is where imagination comes in as you write your message in story form. You’ll also want to write out what is going to be drawn during the art phase.
Voice Over: Next, consider what your whiteboard video is telling viewers and then decide what kind of voice over you want to have–if any. Typically there is either one person narrating the whiteboard video or none at all.
For instance, if you are creating a video for a political campaign you may choose to use a narrator and have the Star Spangled Banner playing in the background.
If you prefer to produce a video free of narration it can be drawn and animated to music as words pop on or are being written out on camera. Your audience doesn’t necessarily have to hear spoken words to get your message.
Animation: When your script is finalized and you are ready to step into the wild world of animation, the sky is the limit. Use your imagination and have fun with it!
As most of us are visual learners, the whiteboard video style of drawn out animation helps us grasp the message(s). It is truly an art form and can translate your message into something exciting and fun. Just as children love cartoons, grown-ups are still captivated by animation.
Financially speaking, creating a whiteboard video advertisement is very economical. Compared to a typical television commercial there are overall lower production costs.
Because whiteboard videos are produced for the internet, there is an added aspect of consumer sharing.This means that your whiteboard video can be shared between internet users via social media and is, in a sense, a form of word of mouth advertising.
Choosing a whiteboard video as a way to advertise has many benefits and is an excellent way to promote brand awareness.
There are many platforms where you can launch your whiteboard video including the landing page of your website, YouTube, Facebook, Twitter, Instagram, email blasts, etc.
Enjoy the creative process and add whiteboard animation to your brand marketing.
Try using a whiteboard video for your business today.
If you want to know more about Whiteboard videos click here post.
We love our customers and appreciate the business you all have given us. Without you, we would not be eating.
You would think that after creating animation videos for five years our ideas would run out, but they have not. Success breeds more success, and animation video creation only breeds more video ideas. It’s racking our brains and we just have to make it stop.
You’re going to help us…lol
Over the last year we have come up with some glorious ideas that will certainly go “viral” or at least put you on the map.
For our happy customers, we are going to present you with three video styles and ideas that could change your business forever. These ideas can be adjusted, changed, or adapted to your business, so my hope is that your marketing director will take a look and maybe bring us back some more ideas.
Now, I must warn you that these ideas do not come cheap, nor are they going to be simple. It’s going to take a big budget and for this to work you are going to have to let our professional animators do what they do best:
Create amazing stuff!
I will tell you whom these video ideas are not for…
· Companies with a very tight budget. (Sorry, it’s going to take a lot of time and teamwork. This does not come cheap.)
· Companies that have a hard time pushing the envelope.
· Companies who worry about offending every Tom, Dick and Harry on the planet. These videos will be loved by most, but there will be haters. There always are.
So lets jump in.
I am going to give you examples of these ideas so that you can see what type of traction they have received in the past. Remember, the reason for sharing our ideas is to spark a few ideas of your own.
Video Campaign Number 1
“Fart On A Plane”
All of us have experienced the misery that comes with plane travel. It ranks among the worst experiences – next to death. Personally, I feel like we are being treated like a bunch of lost sheep and I am sure airline workers feel like we are a bunch of dumb lost sheep.
We want to create a series of funny videos. (Five of them to be exact.) These videos are going to show the different scenarios that happen on a plane. It’s something we all relate to and it will bring a smile to the face of the audience.
The kicker is, after each video we will have branding and a message that applies to your company. It’s marketing without the audience knowing.
Here are some great examples:
Have you ever heard of “Dumb Ways To Die?”
It was a video created by Metro Train Station that has over 100 million views, but it doesn’t stop there. The campaign we would create would mimic theirs in that we would create.
Can either of these examples be applied to your business? “Fart On A Plane” could be perfect for a Net Jets, Magellan Jets, Flex Jets, or a private plane company looking to show the misery of commercial plane travel.
What are the pain points of your business that the audience can relate to?
Video Idea Number 2
“Training Like You Have Never Seen Before”
Have you ever seen “The Bottom of the Ninth?” I’m guessing you have not. It is probably one of the cooler ideas I have seen, but it did not get any traction due to lack of marketing and lack of usefulness.
This style of video is 3D, with 2D elements encompassing a comic book feel.
Take a look:
This style would be perfect for a training video series. Could you imagine being trained by videos and a comic book style pamphlet?
Your audience would not forget it!
They could watch the training video series on their phone, at any time, or they could read the comic style pamphlet. It would be the most effective training ever done on planet earth.
A year or two ago we created a training video for The Cosmopolitan and it was a huge success. I think it is time we push the envelope a bit and really create a training video style that will be recognized by companies all around the world.
We can do this; we just need the right customer to make it happen.
Video Idea Number 3
“Still Coming Up With A Title”
If you have been with Ydraw for a while you will know that we love the Chipotle video.
I have written about it a couple of times before. Check it out below:
They nailed the message and were rewarded with millions of views. We want to create something like this for your company. Once again they took the pain point of the audience and exploited it.
Did you see the poor cow?
Now can you see the challenge that we are facing? We have some amazing writers, Disney animators, and editors, who want to be stretched to the limit.
Currently we are doing a full campaign for National Safety Council. They had the budget and we were able to let our artists create. It has stretched them a bit, but they still have hidden talents that we have yet to see.
Here are some screen shots and scenes.
Let’s chat and discuss ways to make this happen. It’s for the greater good. If these video ideas do not stop soon we might have to start creating them on our own.
It’s our job to build it, and the audience will come… lol
Hope you enjoyed…
The Rise Of Video Marketing Ideas and How To Make It Stop
Animation Video Decision Maker, King, Ruler, Leader, Law Changer, and, Protector of all things animation videos.
You are the king of your company. Your product/services your kingdom. The world wide web is full of your loyal subjects… It’s up to you to remind them just how loyal they are. And how, pray tell, do you do that??? Animation videos.
From Peasant To Prince of Animation
Ydraw’s humble origins began because I needed a whiteboard animation video for my business. I did my homework and knew that I wanted to, in a short amount of time, explain what my product did… as opposed to a flat, static photo of what it was. An animation explainer videowas the perfect solution. A woven digital tapestry to accomplish this with movement, emotion and excitement.
I embarked on a crusade, searching high and low, (way back in 2011) for someone to produce an animated whiteboard video for me. There were only 2 companies providing these types of videos. I came upon an example video produced by RSA Animate, a UK whiteboard company. I was completely mesmerized. I knew this was going to be the biggest thing since sliced bread… buttered with viral marketing potential. I wanted it… wanted it bad! Only one thing stood between me and my video marketing desire… a vast, bottomless mote that surrounded the castle of creation… the pricetag! This damsel in distressed me out. How could anyone pay $50,000 for a simple animation video?
$20,000-$50,000 for a RSA animation video!?!?
That’s a bunch of monarchy malarkey!
Thus Ydraw was born.
“If I can’t buy an animated explainer video… I’ll make one! How hard can it be?”
It was horrendous. 3 long weeks of trial, error, error, and more error but eventually we nailed it down. That video put us on the map. Immediately everything seemed to fall into place. We partnered up with some insanely talented artists and turned to YouTube for education. It’s wild to think that Ydraw came about purely from tutorials viewed on the Internet, but that’s how it happened. We filled our brains with After Effects, Final Cut, Photoshop and more, all from the Internet. We Googled our way down the road to riches. It was like an online Oxford. We were not tainted by industry standards nor did we try to compete with the few others that previously existed in the industry. By developing our own system and taking charge of our kingdom, we have been able to create quality videos that others cannot touch. Within a couple of months we took the crown as the top whiteboard video company and have since produced hundreds of Animation Video Drawings for companies like Disney to Oracle, to Ford to Proctor & Gamble. It’s good to be King.
A case for Animation Videos.
Times have changed. Consumers are the same, but the way in which they receive information has changed. In the past T.V., Newspapers, and Magazines were the main source of marketing. If you wanted to tap into an audience, you used the tried and true methods of advertisement.
Today, T.V. is DVR’d to avoid commercials. Newspapers sit untouched behind gas station dispenser glass, yellowing from the sun while more and more readers turn to the internet for their breaking news. Catalogs and magazines and even yard sales are now predominantly found online.
Here at Ydraw, we embraced the altered path of social behavior, morphed into Animation Video Elvis and we have left the “20th Century Marketing” building.
Kings make their own rules. If a law doesn’t fit their plans… They alter it until they get the desired outcome. If your current modes of marketing/advertising aren’t producing a profit…
“Off With Their Heads!”
We live in an “instant gratification” society now.
Fast, Fast, Fast… If you don’t catch ‘em quick, they’re gone in a click.
The world has changed… your business must change with it!
Consider These Mind Blowing Video Facts:
• Over 800 million unique users visit YouTube each month.
• Over 4 billion hours of video are watched on YouTube each month.
• 72 hours of video are uploaded to YouTube every minute.
• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on earth.
• 70% of YouTube traffic comes from outside the US.
• YouTube is localized in 43 countries and across 60 languages.
• Traffic from mobile devices tripled in 2011.
• 3 hours of video is uploaded per minute to YouTube from mobile devices.
• YouTube is available on 350 million devices.
• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute.
• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week.
• More than 50% of videos on YouTube have been rated or include comments from the community.
• Millions of videos are ‘favorited’ every day.
If you refuse to evolve with trends and social shifts in the market place, your kingdom and crops will wither and die. Put your product where the people are… the people are online!
Royal Animation Proclamation
Hear Ye, Hear Ye… By Royal decree, It Is Hereby Declared: Animation VIDEOS RULE!!!
Even with the extensive research behind the benefits of video marketing, many marketers are still hesitant to use animation video on a consistent basis. Some see the abandonment rates of live video and decide the return on investment (ROI) isn’t high enough. It’s a fair concern. Live video can lose 50% of its audience in 15 seconds, a blink of an uninterested eye. Like I said, we live in an instantly gratified world. Attention spans are short and most live videos creatively fall flat… (like the world) (Ha ha… just kidding) (The world is round… trust me.) Here’s where your Ydraw animated video comes charging in on it’s noble steed, suited in armor of wisdom and wit, waving the flag of marketing majesty!
Ydraw’s doodled whiteboard videos, animated 2D, 3D and interactive videos will pad your marketing throne and banish boring live videos down to the deep, dark dungeons, where they belong. Our retention rate keeps 75% of your audience glued to your video. That’s amazing! Why are we so visibly sticky? It’s simple… entertaining storylines with engaging visuals. But this ain’t no fairy tale, this is tested truth backed by science! Imagine tripling your conversions with a Ydraw animated video… (Are you imagining? Can you see it?) Now that’s what I call a happy ending!
Sharing The Wealth
As Kings of this newly found Animated Drawing Video Kingdom, we will not stand upon our lofty tower of sheer amazingness and proclaim “Let them eat cake!” No, we’ll give you the ingredients, we’ll pre-heat your animated story tellin’ oven, and pour it in a “dusted with attention grabbing artistic creativity” pan. We are here to help you bake your own customized cake. Sweet, sweet video cake coated with fluffy profit filled frosting. Mmmmmmm… now that’s a marketing meal fit for a king.
YDraw is an industry leader, nay… industry creator. High quality animation video productions, whiteboard animation, and video scribing along with modern sales tools, landing page content, product launch tools, instructional guides or education content can all be easily expressed in a fun and exciting way that will leave your loyal subjects even more loyal and screaming for more! We bestow all this upon your heads, Hereby knighting you “Sir Wins-A-Lot.”
So without further adieu I will introduce to you some of the Best Animation Videos:
Top 7 Animation Videos (no particular order) 3 from Ydraw 4 from others.
Animation Video Hosting: Drop Digital Bombs
Ydraw animation is your new weapon of video marketing warfare.
Ok… so your arsenal is armed. Now what?
You William Wallace waltz yourself out onto the Internet battlefield… and you fight, that’s what.
Creating a great video is key but your video marketing strategy is equally as important. Boosting your abandonment rates will turn into sales only if you market your video to your target audience.
Raid, pillage and plunder the webpages of Facebook, Pinterest, Twitter.
Remember, you must proclaim your message in the town square. In 2014… the town square is located in cyberspace.
We can provide you with our top-of-the-line video hosting options. Strengthening your SEO(Search Engine Optimization.) We’ll train you, arm you, and give your horse a little “good game” slap on the hind quarters as you march off into battle.
Make It Reign!
Contact us. Crown yourself with an Animation Video Created by Ydraw. Our Animation Team, is standing by ready to help. Go down in history heralded in the halls of your business… as King.
How many of you have seen an animated corporate video? Most of you have seen all different styles of corporate videos. Did you know that one of the highest converting video for large corporations is a nice clean animation video done in a corporate style. This might be a shocker to you because we continue to see the lousy boring live videos all over the TV. They work on occasion, but most of the time they do not. When we see their million dollar commercials the dead switch come on and we start doing something else.
The art of the corporate animation video
Every video needs to stand out a be a little bit different. I am always talking about this and pushing the concept that things need to be new and original. I know it is not rocket science, but most corporations have a huge issue with adopting new and exciting things. They think they have tested and tested what works and anything other than what was proven to work 15 years ago is wrong. Like Nielsen ratings. Nothing is ever new or different, just the same basic story lines regurgitated. Trust me, new and different…will work.
As always, we would love to hear from you. Do you have any questions? Maybe a few comments? Several different ideas that we could steal for our next corporate video that will make us buko bucks? Or maybe you just wanna tell us a story about your great-aunt Blanche. That’s cool. Feel free to email us or leave us a comment below, or give us a call.
Let us know if you have any questions or comments about corporate videos, or call to see about getting your own corporate video by Ydraw.
Excerpt from U.S. Department of Labor
"People tend to eye-minded, and the impacts visual aids bring to a
presentation are, indeed, significant. The studies, below, reveal
interesting statistics that support these findings:
- In many studies, experimental psychologists and educators have found
that retention of information three days after a meeting or other
event is six times greater when information is presented by visual and
oral means than when the information is presented by the spoken word
- Studies by educational researchers suggest that approximately 83% of
human learning occurs visually, and the remaining 17% through the
other senses - 11% through hearing, 3.5% through smell, 1% through
taste, and 1.5% through touch.
- The studies suggest that three days after an event, people retain
10% of what they heard from an oral presentation, 35% from a visual
presentation, and 65% from a visual and oral presentation.
"Presenting Effective Presentations with Visual Aids" May 1996
OSHA Occupational Safety & Health Administration U.S. Department of
To communicate information that people need to recognize, pictures are
extremely effective. In one study (Shepard, 1967), people looked at
600 pictures, sentences, or words. On an immediate test, recognition
accuracy was 98% for pictures, 90% for sentences, and 88% for words.
Another study (Nickerson, 1968) found that people had 63% recognition
accuracy for a group of 200 black and white photographs one year after
initial viewing. Other researchers (Standing, Conezio, & Haber, 1970)
showed people 2,560 photographs for 10 seconds each. After three days,
the study participants recorded recognition accuracy of over 90%. Read
and Barnsley (1977) showed adults pictures and text from the
elementary school books they used 20 to 30 years ago. Recognition
accuracy rates for pictures and text were better than chance, with
pictures alone being recognized more accurately than text alone.
Finally, Stoneman & Brody (1983) found that children in visual or
audiovisual conditions recognized more products in commercials than
children in an auditory only condition. Pictures seem to allow very
rich cognitive encoding that allows surprisingly high recognition
rates, even years after the initial encoding took place.
Illustrations are superior to text when learning spatial information.
For example, Bartram (1980) arranged for college students to learn how
to get from a starting point to a destination using a minimum number
of buses. The researcher presented the bus route information via maps
or lists and asked the students to provide as quickly as possible the
correct list of bus numbers in the correct order. Bartram measured the
time it took to correctly complete each bus route task. The study
found that the students learned the bus route information more quickly
when they used a map than when they used lists. Bartram believed that
the students performed a spatial task, and the maps were superior to
lists because the map presentation of information is consistent with
people's preferred internal representation of spatial information.
In an exploratory study, Bell and Johnson (1992) allowed four people
to select pictures or text for communicating instructions for loading
a battery into a camera. Qualitative results showed a strong
preference for pictures rather than text. The researchers believed
that the information to be communicated was spatial, and that the
results supported the hypothesis that spatial information should be
presented pictorially. "
"Multimedia Information and Learning" by Lawrence J. Najjar, School of
Psychology, Georgia Institute of Technology, 1996 Journal of
Educational Multimedia and Hypermedia, 5, 129-150.
One of the basic ways that illustrations aid retention relates to the
well-researched (but not undebated) dual-coding theory of memory
(Paivio, 1971). This theory proposes that information is stored in
long-term memory both as verbal propositions and as mental images. It
suggests that when information is presented verbally and visually it
has a better chance of being remembered. Corroborating research shows
that concrete words are remembered better than abstract words, and
that pictures alone are remembered better than words alone (Fleming &
Levie, 1978). From the dual-coding perspective, an explanation is that
concrete words help us generate associated mental images, and that
pictures alone help us to generate associated words, in addition to
detailed mental images. The combination of verbal proposition and
mental image establishes multiple pathways by which the information
can be retrieved from memory...
Retention in Working Memory
Illustrations can also be seen as assisting the short-term or working
memory by making more information readily available. Illustrations can
present simultaneously all the information needed to explain a topic
or perform a task. Where a linear string of words must use a series of
semantic cues to its organization over the course of its passage, an
illustration can use lines, boxes, arrows, space, color, typefaces,
and the relative distance between elements to communicate information
about the relationships of those elements. Because the reader can see
this information at a glance or with minimal study, graphical
presentation can be more efficient than words alone (Winn, 1987). For
example, charts with multiple columns and rows can reveal the complex
relationships between large amounts of information. Such information
would be difficult to present and even more difficult to comprehend in
words alone. When students read prose or hear exposition, they have to
hold information in working memory long enough to relate it to
information presented later– a difficult task in a long passage.
Simultaneous presentation can reduce the processing load on the
working memory and thus help students better see relationships within
"The Instructional Role of Illustrations" Cooperative Program for
Operational Meteorology, Education and Training
"Mayer and Anderson's (1992) contiguity principle asserts that
multimedia instruction is more effective when words and pictures are
presented contiguously in time or space. Studies involving multimedia
instruction have shown that learners perform better on problem solving
and recall tasks when related text or narration are close to an
illustration or animation sequence rather than when they are far away.
In a series of studies reported by Mayer and his colleagues (Moreno &
Mayer, 1999; Mayer, 1997) students read a text passage or listened to
a narration describing a cause and effect system (e.g., how a bicycle
tire pump works) and either studied a diagram or an animated sequence
illustrating the process that was described verbally. In each study,
students receiving text contiguously in space (text physically close
to the diagram or animation) or time (narration chronologically close
to the animated sequence) performed better on recall and problem
solving tasks than students under less contiguous conditions. The
current research was designed to determine whether the contiguity
principle applies to leaning from geographic maps. Comparing rollover
and hyperlink features to a separate narrative allows us to study this
It was hypothesized that learners who study a map with animated
features would more successfully encode both map feature and map
structure information than learners who studied a static map. Few
research studies have been reported on the role of animation in
learning from geographic maps. However, research integrating animation
with simulations (Rieber, 1996), graphic organizers (Blankenship &
Dansereau, 2000) and problem solving tasks (Ok-choon Park & Gittelman,
1992) have shown positive effects for animated over static displays."
"Effects of Fact Location and Animation on Learning from Online Maps"
Jul 31, 2001 by Steven M. Crooks, Michael P Verdi, David White Texas
"IS THERE A DIFFERENCE IN THE LEARNING PROCESS WHEN MULTIMEDIA IS
INVOLVED? At the University of Maribor in Slovenia,
electroencephalography (EEG) was used to measure brain activity when
exposed to different media... The results show that students find it
difficult to form mental models from text alone. Multimedia
presentations trigger visualization strategies such as mental imagery,
which is crucial to many kinds of problem solving."
"The Affect of Multimedia on the Learning Process" Encyclopedia of
Contact Ydraw for more information about video scribing and whiteboard animation. Or if you just wanna say hi to us.