Video Marketing the Consumer Connection
Ads are everywhere, from the logo on your coffee cup to your children’s mobile devices we are constantly immersed in a consumer driven society. Of the many different modes of delivery your company can choose to market your product or services there are none that compare to a video.
Video marketing does what print cannot, it engages the consumer with both audio and visual means. Everyone knows the old adage “A picture is worth a thousand words”, but what is a video worth? According to Dr. James McQuivey of Forrester Research the value of a one minute video is worth 1.8 million words. The human brain is constantly absorbing information and “filing” it into our conscious and subconscious mind, guiding our everyday actions. Research by comScore states that 45.4% of internet users view at least one online video in a month’s time and the average user is exposed to a median of 32.2 videos per month.
As our technological advances are ever transforming; so too are our forms of entertainment. Nielsen’s Total Audience Report stated that people are spending more time with media and less time watching live television. This means huge shifts in how companies reach their audience with advertisements.
Aside from the fact that we now have DVR and the power to fast forward through commercials, people aren’t just sitting at home watching the boob tube. They’re streaming their movies and shows on tablets, smart phones, and computers. People are streaming everywhere from parks to public restrooms. Traditional television commercials and print advertisements cannot raise your bottom line alone. The future is here, and that future is online video marketing.
100 million internet users watch videos online each day. Statistically speaking the numbers don’t lie in 2010, the Forrester Marketing Group conducted a survey and found that when an explainer video was included in an email the click-through rate had increased by 200%-300%. A growing number of people would rather watch a video than read text. This is support by Forbes Insight which states that 59% of senior executives prefer to watch than read.
Major retailers have found that 90% of online shoppers have said that an online product video was useful in guiding them to make a purchase. Researching a product via written specs and reviews is now coming in second to product videos and video reviews. Product videos are a growing advertisement resource for retailers and are statistically proven. Not only do these videos allow for the consumer to better understand and “experience” the product, but it also leaves them feeling more confident in their purchase. Consumer confidence is key to achieving brand loyalty and additional word of mouth sales.
In short video marketing is more than just an ad. It is a means of connecting with the consumer beyond the traditional – “hey here’s my product, it is amazing you should buy it” approach that traditional or virtual print ads provide. Connect with your audience and reach your target market where ever they may be.
Already many large content marketing brands like Red Bull, Amazon, Cisco, Netflix, GoPro and many more have already made video their secret weapon to get awareness and loyalty from their customers. Marketing gurus say this is year will be all about video.
Are you wondering if you should invest in video marketing?
Reason #1: 50% of mobile traffic comes from videos
Reason #2: 64% of consumer internet traffic came from video last year and it’s predicted to rise to 69% by next year and 79% the year after that.
Reason #3: Nearly 80% of people watch videos throughout the week.
Reason #4: Over half of people watch videos everyday.
Reason #5: Of all the people viewing the videos, 65% will watch ¾ of it.
Reason #6: Forbes says they have found over 80% of senior executives watch more videos today than last year
Reason #7: ¾ of senior executives will watch videos related to their jobs and 54% of them share the videos with their colleagues.
Reason #8: Most people say they would like to have the text on the same page as the video.
Reason#9: Of marketing, sales and business professionals 69% of them say they have used video marketing and a lot of the people who haven’t used it yet say they’re going to in the upcoming year.
Reason #10: Respondents who are already using video marketing score it fair to extremely successful.
Reason #11: 81% of people post videos to their brand websites.
Reason #12: Of all online marketers, communication and sales professionals 93% are currently using video.
Reason #13: About half of marketers have found that marketing videos are effective for brand awareness.
Reason #14: over the next year 96% of B2B companies say they’ll be using video.
Reason #15: If you use the word “video” in your email subject lines will increase your open rate by 19% and 26% less likely to unsubscribe.
Reason #16: If your page has a video you’ll be getting an extra two-minute dwell time on average.
Reason #17: Half of marketers across the world say video has the highest ROI.
click here to read more about how video marketing can help you this year.