Video Online Marketing | New B2B Marketing Success Tips

Video Online Marketing | New B2B Marketing Success Tips

Video Online Marketing | New B2B Marketing Success Tips

Whether it be a software company or an education company, people buying new products for their industry research online. One of the popular resources to online marketing is through searching and watching YouTube videos.

video online marketing

video online marketing

According to the founder of ReelSEO Mark Robertson,

 

47% of IT professionals watch YouTube videos to research technology solutions.

 

This number is increasing as more professionals find the benefits of watching online videos and learning about intricate information like new softwares and management systems.

Once a company has developed a B2B video explaining their business or services, it is important to post the video in a wide range of places in the online world for optimal video online marketing. Some popular places to post are YouTube, Ydraw (we now offer services to host videos), Facebook, Twitter, Google+, in as many places as possible. This will guarantee the best results when trying to reach a wide online audience.

So…

What is the difference between B2B and B2C video online marketing?

Many researchers believe it is the way in which the marketing strategy focus is slightly shifted. One must remember that businesses are made up of consumers, people who are thinking in terms of bettering their business, developing their brand, and increasing their revenue. If video online marketing strategies are shifted to focus on looking at businesses like a group of consumers interested in bettering their company, one can get into the right mindset to engage the right audience.

But don’t forget the number 1 tip for successful B2B video online marketing… dedicating time to implementing marketing strategies. Creating, maintaining, engaging, optimizing, entertaining, and releasing online video takes valuable time, one cannot expect to see results in a mere day of work. These strategies take time to develop, and it is critical that attention to detail is used. Prioritize and conquer.

 

+Jace Vernon

+Alecsy Christensen

Animation Video Announcement | New Online Video Behaviors and Statistics

Animation Video Announcement | New Online Video Behaviors and Statistics

Animation Video Announcement | New Online Video Behaviors and Statistics

Many people opt for cooler activities during the hot summer months. The internet has become a hobby for many, and it seems that the animation video viewing is at the top of the list of things to do indoors. According to ReelSEO, last month alone an estimated 33 billion animation videos were viewed and the numbers just keep growing. Online viewership has reached all the way up to 180 million.

Video ads account for around 25 percent of the rising numbers in viewership on the internet.

Google is among the top ten at nearly 20 minutes per viewer ranking out at 154,507 viewers. The entire internet viewer population only ranks as 180,373 viewers, so it is easy to see who dominates the competition. These numbers do not include video ads that were watched by viewers as well.

Yahoo comes in second with a whopping 51,453 animation video viewers. It was closely followed by Facebook at 49,003. Though VEVO numbers are on a decline, although it did still rank in at 46,202. Other sites that ranked in the top ten were Viacom Digital, Microsoft sites, AOL Inc, Amazon, Turner, and Vimeo. With VEVO being on the top of the list for YouTube partners.

The YouTube partners and channels have also been ranked according to the most used in 2012.  Machinima followed Warner with 23,601. Marker, Full Screen, and Broadband PC all came in closely behind the competition. Last on the list was ING who ranked in at a mere 6,453 video viewers last month.

Machinima leads everyone with 76.1 minutes per viewer, but VEVO continues to decline in this area as well. There is no doubt YouTube and its partner sites will continue to grow. People add thousands upon thousands of footages to the web every day.

Animation video advertising is becoming a hot new trend for advertising, and many people are keeping online diaries, baby books and so forth as their primary keepsakes on YouTube. One never knows what may be found there, but what is certain is that it is impossible to watch just one.

Informative, entertaining, personal, or professional, YouTube has it all. The animation video shows no sign of losing popularity; as a matter of fact the trend seems to be settling in and is reaching all time highs. It is guaranteed there is an animation video on the web for everyone to enjoy. They are fun and easy ways to beat the heat and pass the time during these relentlessly hot months of summer.

 

 

+Jace Vernon

+Alecsy Christensen

How and Where Video Scribing Began

The Beginning Of Video Scribing

I do not know about you, but every company or business has to be started somewhere. This is the beginning of Ydraw video scribing videos.

They are not much to look at, but they are pretty funny to listen to. It is hard to believe that this was are starting place.

Lets start from the very beginning. Mark Swan was the very first artist we found. He was a diamond in the rough looking to make a difference. This was one of the first video scribing videos we did. Hope you like it.

Just a quick note. These are also called animation doodle videos. We have a couple on YouTube.

So there you have it. This is the beginning of Ydraw videos. We have came a long way and we hope the next time you are looking for a Video Scribing video you contact us.

Wait we have more:

Video Scribing= Scribing is the real-time capture, processing and iteration of information in a visual form. This could be presented in words, cartoons, pictures, diagrams, flows and hierarchies.

Is there anything more inspiring then a perfectly planned and delivered presentation or speech?   Yet if I were to ask the audience a couple of days later about the content of the inspiring speech they would recall very little. The same goes with most verbal and written presentation.   Studies by educational researchers have found that three days after an event, people retain 10% of what they heard from an oral presentation 35% from a visual presentation, and 65% from a visual and oral presentation.

Video Scribing is a new unique way to capture attention, engage the audience, provide additional information and reinforce key points.   Not only will it capture the attention of your audience it will help them retain the information that you have presented. We tend to think in pictures.

Far from the smokey rooms of Mad Men and the old-school way of contacting your audience, modern marketing whizzes have changed the game of marketing.  Video Scribing is a marketing blitz that essentially creates a pitch, which is cool and interesting enough that consumers will spread it on its own.  The sky is the limit from there.

+Jace Vernon

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