Obviously you need to check out this New YouTube Video we created for YouTube Video Marketing Ads
It is not easy being this creative, but somebody has to do it. We came up with this YouTube video for one specific purpose. That is to create YouTube Trueview ads.
Awhile back I blogged about the need to create a Video for YouTube specifically. You can not just take a commercial you have been using for TV and start running YouTube ads to it. That does not make any sense.
If you are going to dabble in YouTube ads you really need to create a video that is customized for YouTube. Trust me on this one. I am constantly running youtube ads and testing what works and what does not.
Did you notice how we used the skip button? Did you notice how we spoke to the audience and acknowledge that they were on YouTube. This stuff works.
People are tired of us bombarding them with our messages. For example…When was the last time you got a call from a salesman. How nice were you? Or when was the last time somebody texted you asking if they could call you? Now that is just weird.
Things are changing and you will want your video marketing to adapt to what people want.
So while you are here I wanted to show you a couple of other videos that we have created for YouTube.
This video was created to rank for the keyword “How basketball got started.” You will notice if you type that keyword into YouTube that is the first listing that will come up. There is a trick to this and you can read all about it by jumping over to Yincmarketing.com
They will explain how to rank video and how you can dominate YouTube within your niche. This goes right back to creating the right type of video.
Good Luck
hope you enjoyed this short blog about our New YouTube video ad
The Ydraw Guru — purveyor of nonsense knowledge, convoluted conclusions, wacky wisdom, and wrong-headed reasoning.
Q. Dear Ydraw Guru. What causes muscle cramps? tim
A. Snorkeling…in a wheelchair. Why? It is a simple matter of the scientific principle “form follows function.” Just look at a snorkel and doesn’t it look like a muscle cramp in action? It’s all twisted and makes you clench your teeth and breathe like Darth Vader. As for the wheelchair…I don’t dare say too much for fear of nasty comments from wheelchair manufacturers but the next time you go snorkeling in a wheelchair take notice if you don’t start to feel a big muscle cramp developing in your lungs.
Q. Dear Ydraw Guru: I was happy that Obama won the election but I know a lot of people are angry. Conservatives seem to favor the rich and liberals favor the poor. Isn’t there a way we can all be happy? Ellen.
A. Ellen, you’ve asked a question so easy to answer that it won’t display my powers of logic and reasoning to their fullest. But I suppose even easy questions need answers so here it goes.
It’s true that half of the country is happy right now and half is dismayed, depressed and even angry. But as Obama promised, hope and change are on the way. History and a little educated forecasting by yours truly shows us we are on the right path. You see in 1980 only about 20% of our population needed government assistance and now we’ve progressed to 47% with more progress to come. Here’s how it will work.
It’s really a simple cause and effect equation. As liberals raise taxes on the rich, the rich will layoff more people from their companies which will create more poor people on government assistance which will mean taxes will have to be raised on the rich again and there will be more layoffs and more poor on government assistance. Up to this point conservatives will still be unhappy but then the tide will start turn for them. The rich will not like the high taxes and many will try to escape with their money. The government won’t allow that because then they won’t have anyone to tax and so they will erect a strong fence along all our borders which should make conservatives happy that government will finally be controlling immigration. And conservatives will soon see another favorite program being enacted– the flat tax. To pay for people’s welfare needs the government will have to institute a simple flat tax (of 100%). The few rich people left will finally join the ranks of the poor and all will be equal. And if everyone is equally poor then one could also say everyone is equally rich. This means everyone will be rich which should make conservatives happy and everyone will be poor which should make liberals happy. I challenge anyone to find a flaw in this logic. All we need is a little patience for hope and change to take effect and make everyone happy. It is really as simple as that. Now on to important questions that cause me a little bit of strain.
Q. Why are men so visually stimulated?
A. Men…visually stimulated? Obviously, this question comes from a woman. (I’m a genius when it comes to women) This is a modern-day myth perpetuated by hair salons and beauty cream manufacturers. Think about it. When is the last time a man noticed that the bathroom had just been cleaned, or that you had just put a colorful bouquet of flowers on the table or that the kids were sticking spaghetti sticks up their nose? Have you ever heard your man as you walk in to the neighbor’s house and comment on the beautiful carpet or reply in surprise when you walk through the door, “Honey, you’ve done something new to your hair?” (Unless you just came back from chemotherapy and forgot to put on your wig.) The fact is men have a much higher threshold to overcome to get any visual response jolting through their synapses and registering in their brains. Just as women according to tests have a higher pain threshold which is why they put up with men in the first place.
Q. Why are gas prices so high?
A. It all has to do with inflation of the lower intestines and…oops, that’s another kind of gas. Filtering this through my massive reservoir of useless knowledge I realize now that you are referring to gasoline, the petroleum product. The short answer to your question about high gas prices is— Dentists.
Understanding why though takes a little more research and reasoning. You see oil workers learned that dentists get paid hundreds of dollars for drilling a few millimeters through a hard rocky substance while they are getting paid much less to drill for miles through another hard rocky substance. So the Petroleum Products Union (or the double P. U. as they are fondly referred to) investigated the reason why dentist are able to charge so much more for drilling so much less. The union employed a skilled mathematician who came up with this formula—D x P2 = $$$$. (Where D=dentist and P=-pain.) Therefore, the double P.U. deduced that people will pay a premium for pain. That’s why we now have higher prices called “Pain at the Pump.”
Big or small, every online business can benefit from a whiteboard video marketing campaign. Here are 5 reasons why you should consider a whiteboard video:
Whiteboard Videos Are Affordable
In some instances, the cost may be as little as a pack of dry-erase markers from the drugstore. Whiteboard videos are super easy to DIY, and if you’re a bit of a talent then you might be pretty much set. However, if you’re like the bulk of us who can’t get evolve past cave-man drawings – there are several companies out there that will collaborate with you to create a whiteboard video that will stun and inspire any audience.
They Enhance Content
Whiteboard animation is more dynamic than text, a talking head or radio ad. With whiteboard your characters’ abilities are only limited to your and your writers’ imaginations. Whiteboard videos can also be a lot more interactive, with clickable links and thumbnails that take viewers to other related videos or a separate call-to-action page.
They Make it Easy to Explain a Concept
Whiteboard videos are especially useful for services or products that require a little explaining to sell. If your target market just isn’t quite picking up what you’re putting down, they might need a little education on why they need what you’re selling, and whiteboard is the easiest and most cost-effective method. This is why whiteboard videos are often referred to as Explainer Videos.
They’re Easily Shareable
Whiteboard animation is not only more interactive and versatile, it takes your message and condenses it to only the most pertinent information – making it short, sweet and to the point. These are the kinds of videos consumers are willing to share with their friends and family – no one wants to be the guy infamous for always sending those long, dry six minute infomercials.
They Engage Audiences
Whiteboard has the unique ability to grab the attention of all types; its use of images, narration and sound effects are captivating to both right and left brained people. There was a recent post written here at Ydraw that studied the differences in viewer engagement and abandonment across all types of video formats – unsurprisingly, whiteboard videos were able to keep the attention of a greater percentage of viewers for a greater length of time. You can read all about that study HERE.
Don’t hesitate – sign up HERE for a chat with the boss and a personalized quote.
TRUE STORY: The other day I was at my mom’s house and she was watching TV. During the commercial break, there was an ad for the Les Olson Company that was made using whiteboard animation. My mom (who doesn’t know a whole lot about what I do) was watching with wonder when she exclaimed “I’ve seen those kind of videos, but none of them have ever been like that!” Of course, she was referring to how well done and professionally made the whiteboard video ad was, and after I told her that it was a Ydraw video, she remained amazed. Apparently she didn’t realize she had ties to such a fantastic company with such outstanding products – it was a lot to handle, as you can imagine. So there you have it, even a civilian can see the difference.
There’s a reason that Ydraw is at the top of whiteboard animation companies. With the great writing, fantastic art, and incredible editors that compile it all together, we truly make a video worth watching and yes, being amazed by. Don’t just take one mom’s insignificantly significant testimonial though, check out the Les Olson video for yourself. We bet your mom would love it too.
Don’t you think Ydraw ought to be doing your whiteboard ad? Contact us today to find out more information on whiteboard animation videos, video scribing videos, explainer videos, cutout videos, 2D and 3D videos, and the list goes on and on.
We have no shortage of options for you and your company or product, and we would love to help you market it better. We care about you, our customer, and want to make sure you have the best advertising available to use towards your advantage.
The Whiteboard Video Making Process – The Ydraw Way
Here at Ydraw we get asked about the process of making a whiteboard video all the time. Truth is, it seems so simple that often people get the mentality that they could probably do it themselves if they had some sort of guideline. Good news: here’s that guideline. Bad news: you might not be as good at video scribing on your own as you think.
There’s a lot of thought, work, sweat, blood, and heartache that goes into the production of a whiteboard animation video. Well, not really, but it is a process – and a process best left to the professionals.
First, the script: no doubt you’ve heard all about the importance of script: Content is King! We have a slew of talented and professional writers ready and waiting to help you create your perfect script. Come up with a few ideas of what you want viewers to take away from the video, and our writers will work back and forth with you to create and revise a script until you feel it is exactly what you’re looking for.
Why you need a pro: Writers are writers for the same reason doctors are doctors. They’ve done the schooling and are passionate about their career choice. You don’t need some hoo-ha doing your script writing because they’re the cheapest option, you need someone in the biz that knows how things work and has experience helping produce successful videos.
Next, the artist: The artists we employ have been in the business for 20 years and have worked for big names like Disney, Marvel, and Cartoon Network – so you know they’re the best. They are creative geniuses, and together with the writers will brainstorm and plan the scenes. You’ll receive samples of the art so you can decide what you like and what you like even more, along with the script and scene plan – making it easy to oversee everything and make changes as necessary.
Why you need a pro: Sure, stick figures get the job done – but do they get the job done? You want your audience to be enthralled with you video; don’t make them feel like they’re watching their three-year-old niece draw another picture for them. If you skimp on artwork, chances are your message will stay in their brains just about as long as that picture will stay on their fridge.
And… we’re rolling: After the script and artists have worked their magic, it’s time to record. We’ll set up our fancy-pants camera and let the artist go to work. Once the artwork is recorded and any digital inserts have been added, it’s time topick a voice and music. Our voice-over actors are all professionals and sound like it, too. We also have a large library of background music selections as well as sound effects – pick all your favorites and we’re on our way to finalizing a stellar whiteboard video.
Why you need a pro: Beside the fact that not many people have access to the quality of cameras we use, not a lot of people realize the importance of having a professional voice-over. Voice actors have been trained in the art of voice. When you hire a professional, you won’t get any noisy breathing, obnoxious lip smacks, popping consonants, shrill ‘S’ sounds, over-articulation, or insecurity. A professional will always sound like he knows exactly what he’s doing, even if he doesn’t.
Finally, you’ve been scribitized! We’ll send a USB drive right to your address with a .MOV and .Mp4 version of your video. Even if you need a different format we’ll happily oblige. We will also provide you with marketing ideas and even show you how to use and upload your video to Youtube, Vimeo and other video hosting sites. Now you can show your brand new whiteboard video to all your friends and family who will be so proud of you – and your customers will be amazed, too!
Writing whiteboard video scripts using Ethos, Pathos and Logos
When you sit down to begin writing the script for your online marketing video, you want to keep three little words in your mind: Ethos, Pathos, and Logos. These are the modes of persuasion. When trying to persuade somebody to do something – say, buy your product – you need to make sure we sound credible, appeal to the emotions, and prove certain truths about our company and product. If you’re a good marketer, you’ve obviously lived by the E.P.L mantra, but with whiteboard animation things can be a little different. Here’s some information on how using ethos, pathos and logos in a whiteboard video can work for you:
Ethos is the integrity of the presenter. It is how qualified the presenter appears to be to the audience. When writing a script for a marketing video such as a whiteboard animation video, you have to rely more heavily on everything other than body language or presence to get your message across. If you’re trying to sell something, have an image of the CEO telling viewers all about the company. Write a part with some testimonials. Whoever your main character is, make sure they look the part, and that the audience can tell they are a notable figure and have vested interest in the company or product.
Pathos is triggering emotions. In your whiteboard video, throw in a metaphor or simile, or deliver your message powerfully and passionately. Make the audience feel something, whether it is sadness for the characters who don’t have your product, joy for the characters who do, or excitement at the prospect of purchasing your product themselves. Pathos may also be used to provoke fear in order to sway viewers – but it is always better for whiteboard videos to focus on the fun, positive aspects. Try to play on viewers’ hopes and dreams by describing how their life could be when they follow the call to action.
Logos is the logical appeal used when describing facts and figures that support your cause. Logos and ethos are sort of related – in the sense that using logos can strengthen your ethos by making you look even more knowledgeable on the subject. However, be tasteful in your use of logos when making a whiteboard video – you want your audience to retain information with ease. If you use charts and figures, make sure to incorporate it into the theme of the video, and don’t throw so many statistics at them that they can’t remember why they clicked play.
These are what you need to keep in mind when writing. Ethos, Pathos, and Logos. Thanks Aristotle.
