5 Ways Whiteboard Videos Can Help Your Business
Big or small, every online business can benefit from a whiteboard video marketing campaign. Here are 5 reasons why you should consider a whiteboard video:
Whiteboard Videos Are Affordable
In some instances, the cost may be as little as a pack of dry-erase markers from the drugstore. Whiteboard videos are super easy to DIY, and if you’re a bit of a talent then you might be pretty much set. However, if you’re like the bulk of us who can’t get evolve past cave-man drawings – there are several companies out there that will collaborate with you to create a whiteboard video that will stun and inspire any audience.
They Enhance Content
Whiteboard animation is more dynamic than text, a talking head or radio ad. With whiteboard your characters’ abilities are only limited to your and your writers’ imaginations. Whiteboard videos can also be a lot more interactive, with clickable links and thumbnails that take viewers to other related videos or a separate call-to-action page.
- They Make it Easy to Explain a Concept
Whiteboard videos are especially useful for services or products that require a little explaining to sell. If your target market just isn’t quite picking up what you’re putting down, they might need a little education on why they need what you’re selling, and whiteboard is the easiest and most cost-effective method. This is why whiteboard videos are often referred to as Explainer Videos.
- They’re Easily Shareable
Whiteboard animation is not only more interactive and versatile, it takes your message and condenses it to only the most pertinent information – making it short, sweet and to the point. These are the kinds of videos consumers are willing to share with their friends and family – no one wants to be the guy infamous for always sending those long, dry six minute infomercials.
- They Engage Audiences
Whiteboard has the unique ability to grab the attention of all types; its use of images, narration and sound effects are captivating to both right and left brained people. There was a recent post written here at Ydraw that studied the differences in viewer engagement and abandonment across all types of video formats – unsurprisingly, whiteboard videos were able to keep the attention of a greater percentage of viewers for a greater length of time. You can read all about that study HERE.