Today businesses are struggling to raise brand awareness and achieve monthly sales. Without an online presence those goals are not easily reached, if they are reached at all. 90% of online shoppers said they found a video helped in making and buying decisions, 80% of internet users recall watching a video ad on a website in the past 30 days and 64% are more likely to make a purchase.
THE HUMAN BRAIN CAN PROCESS VISUAL CONCEPTS QUICKER. In a study last year, scientists found that the human brain can process an image that has been seen for just 13 milliseconds. Which means that the brain can process visual information 60,000 times faster than the time it takes for the brain to process text. This is why visuals can be used as a strong communication tool to gather potential consumers. Even the earliest versions of man communicated with each other through cave paintings. Those evolved to pictures with full meanings, to written text and have ended on video, the collaboration of visual and sound sensory. These two senses are the most basic form of understanding and are still the most effective means to present ideas to consumers.
IT WILL IMPACT LONG-TERM MEMORY RECALL. Reeling in your audience with stimulating images can lodge an idea inside the heads of consumers. That idea then calls the person to action. That action can manifest by a retrieval cue, based on an ad they saw before a YouTube video started, that stirs the consumers memory and redirects them to your website or your product on an online store. Video images are essentially being used as prompting that trigger the retrieval of long-term memory.
ONLINE VIEWING IS AT AN ALL-TIME HIGH. The number of video content posts from companies and individuals has risen by 94% in the United States and the average viewing session on YouTube is now 40 minutes and watch time on mobile devices have more than doubled since last year. 89 Million people in the United States alone with watch 1.2 billion online videos today and 52% of them say that watching product videos makes them more confident in online purchases. Any device that connects to the Internet now allows companies, large and small; to promote themselves in creative ways and let untapped revenue streams flow into their company.
VIDEOS ARE IDEAL FOR SOCIAL MEDIA. Videos are ready made to engage consumers and get them to click through to your website. In 2010 a marketing survey found that when marketers included an explainer video in an email, the click-through rate increased by 200% to 300%. Those numbers only multiply when applied to Facebook and Twitter. Videos are easy to share and easy to engage your key demographic.
There are many other statistics on video content and it’s effectiveness online and they further prove this point; an online presence is critical in today’s market, but that presence needs something to push and prod the consumer towards your company. Utilizing video to quickly explain to and easily share with consumers can dramatically increase the draw to your company and allow you to grow. Don’t be left behind as the online market changes the way consumers pay attention to companies and their products. Change with the market and get ahead of your competitors.
Obviously you need to check out this New YouTube Video we created for YouTube Video Marketing Ads
It is not easy being this creative, but somebody has to do it. We came up with this YouTube video for one specific purpose. That is to create YouTube Trueview ads.
Awhile back I blogged about the need to create a Video for YouTube specifically. You can not just take a commercial you have been using for TV and start running YouTube ads to it. That does not make any sense.
If you are going to dabble in YouTube ads you really need to create a video that is customized for YouTube. Trust me on this one. I am constantly running youtube ads and testing what works and what does not.
Did you notice how we used the skip button? Did you notice how we spoke to the audience and acknowledge that they were on YouTube. This stuff works.
People are tired of us bombarding them with our messages. For example…When was the last time you got a call from a salesman. How nice were you? Or when was the last time somebody texted you asking if they could call you? Now that is just weird.
Things are changing and you will want your video marketing to adapt to what people want.
So while you are here I wanted to show you a couple of other videos that we have created for YouTube.
This video was created to rank for the keyword “How basketball got started.” You will notice if you type that keyword into YouTube that is the first listing that will come up. There is a trick to this and you can read all about it by jumping over to Yincmarketing.com
They will explain how to rank video and how you can dominate YouTube within your niche. This goes right back to creating the right type of video.
hope you enjoyed this short blog about our New YouTube video ad
When it comes to video hosting sites, everyone is aware that YouTube takes the cake (ok, so your grandparents are still a little unaware). However, there are other options out there. Here is a list of 5 video hosting sites that will host your marketing video just as well, but still fall in line behind the infamous YouTube.
YouTube continually outranks Vimeo because you just can’t beat free. Though Vimeo does offer a free account, there are many restrictions. Their paid account offers several high-tech video editing and hosting options that even surpass YouTube standards.
If you only have up to three videos, Wistia will host them for free and give you access to all the Wistia features – including their ‘heat map,’ which measures viewer engagement every second.
If you have more than a few videos, Wistia offers a couple different options: for $23/month you can host up to six videos and $79/month gets you unlimited video hosting along with 200GB bandwidth per month.
Despite it’s restrictions – video length is limited to 2GB and 60 minutes and upload quality is limited to 1280*720p – this French video-sharing site is a great competitor to YouTube. Daily motion allows users to watch, upload, and browse videos via tags, channels or groups.
Veoh is a solid, reliable video sharing site with an added bonus of zero size restrictions. Veoh accepts several different formats and once uploaded, your videos are easy to embed them on your website or blog. There is also an active community where you can connect with other users, rate videos, leave comments and participate in forums.
It’s true, this popular photo site is not only for images. A free Flickr account allows up to two video uploads per month with 90 second max length and 150MB size restrictions. A paid account giets you unlimited videos, but the same length and size restrictions apply.
Understanding Your Audience | 3 things to remember when getting to know your consumers.
Getting the most out of your video marketing campaign can be as simple as understanding your audience. Maybe it doesn’t actually sound so simple – and here’s the thing – it’s not. If you want to broaden your marketing horizons you must use social media. Social media has become so much more than just glorified chat rooms and photo boards. Sites like Facebook have become a community in and of itself where people interact, make new friends, create their own awareness campaigns, and much more. And even if you’re on board with social media for your business, creating a website, Facebook, and Twitter pages will not ensure that people will come to you. You need to act and interact, post often and respond to your follower’s questions and comments. Get your business out there! Developing a solid marketing strategy to use with social media will allow you to reap the maximum benefits from your efforts.
But to do that you have to know a few things: Who exactly are you trying to reach? Who is your target audience? What appeals to them? Trying to understand who your audience is can be daunting, but here are a few key ways to get to know the people who will be buying your product:
This is perhaps the most important and direct way to get to know your audience. Input gathered from real live people can help to design your marketing campaigns to be the most effective. A few ways to gather information from your audience includes:
– Conduct surveys and/or take polls throughout your current following to find out what they like, don’t like, how they watch online video, what they feel they would add, and what is important to them. Asking questions is the easiest and sometimes most efficient way to interact with your visitors.
– Using web analytics is another popular way for businesses to see what kinds of people are visiting their site. Google Analytics is the preferred analytical tool – easy set up and completely free!
– There are sites such as Rapleaf that makes sure everyone using the internet has a great experience. To use these sites, a business sends a list of all user emails. The site then searches its database for those specific email addresses and provides you with information about the person using that email address, such as age, gender and location.
2. Know the Social Media Types
There are three distinct categories of consumers who spend their time online. First, there is the silent majority. These are the observers, they don’t usually post often, share often, or respond often. It may seem fruitless to chase after this group, but they are the largest group and are always watching. Second is the vocal minority. These are the people who share posts, videos, links, etc… They are always commenting on things others have shared and are anxiously interacting with others. These are the consumers who will spread the word about your business to their silent majority friends. Cater to them. The third and smallest group is the social authorities. These are the trailblazers – the ones with great online influence who have successful blogs or sites of their own. If you can get in good with these guys, you’re about set.
3. Ask Questions
Conducting surveys is an excellent way to gather information, but if you really want to go deep, you need to do a little digging yourself. There are three specific questions you should always ask when trying to get to know your audience:
– What are the customer’s preferences for content?
– How do they discover, consume and share content?
– What do they talk about on social media sites?
Once you have in mind who your target audience is, there are a few things you should do to keep them coming back. These include tailoring your future marketing campaigns to appeal to them. Make sure the aesthetics of your site, images and videos appeal to them. For example, if your business is trying to appeal to an older generation, use mostly muted colors, a clean design, conservative graphics and a classic font. If you’re marketing toward teens or young adults, use eye-catching graphics, creative design features and bold, popping colors.
Remember, social media and your audience’s behavior is always changing. Stay on top of any changes by pursuing an active role across all the social media platforms. Be a part of the action; listen to what your audience wants. Do what you can to make sure your business will never be left behind.
In some instances, the cost may be as little as a pack of dry-erase markers from the drugstore. Whiteboard videos are super easy to DIY, and if you’re a bit of a talent then you might be pretty much set. However, if you’re like the bulk of us who can’t get evolve past cave-man drawings – there are several companies out there that will collaborate with you to create a whiteboard video that will stun and inspire any audience.
They Enhance Content
Whiteboard animation is more dynamic than text, a talking head or radio ad. With whiteboard your characters’ abilities are only limited to your and your writers’ imaginations. Whiteboard videos can also be a lot more interactive, with clickable links and thumbnails that take viewers to other related videos or a separate call-to-action page.
They Make it Easy to Explain a Concept
Whiteboard videos are especially useful for services or products that require a little explaining to sell. If your target market just isn’t quite picking up what you’re putting down, they might need a little education on why they need what you’re selling, and whiteboard is the easiest and most cost-effective method. This is why whiteboard videos are often referred to as Explainer Videos.
They’re Easily Shareable
Whiteboard animation is not only more interactive and versatile, it takes your message and condenses it to only the most pertinent information – making it short, sweet and to the point. These are the kinds of videos consumers are willing to share with their friends and family – no one wants to be the guy infamous for always sending those long, dry six minute infomercials.
They Engage Audiences
Whiteboard has the unique ability to grab the attention of all types; its use of images, narration and sound effects are captivating to both right and left brained people. There was a recent post written here at Ydraw that studied the differences in viewer engagement and abandonment across all types of video formats – unsurprisingly, whiteboard videos were able to keep the attention of a greater percentage of viewers for a greater length of time. You can read all about that study HERE.
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Writing whiteboard video scripts using Ethos, Pathos and Logos
When you sit down to begin writing the script for your online marketing video, you want to keep three little words in your mind: Ethos, Pathos, and Logos. These are the modes of persuasion. When trying to persuade somebody to do something – say, buy your product – you need to make sure we sound credible, appeal to the emotions, and prove certain truths about our company and product. If you’re a good marketer, you’ve obviously lived by the E.P.L mantra, but with whiteboard animation things can be a little different. Here’s some information on how using ethos, pathos and logos in a whiteboard video can work for you:
Ethos is the integrity of the presenter. It is how qualified the presenter appears to be to the audience. When writing a script for a marketing video such as a whiteboard animation video, you have to rely more heavily on everything other than body language or presence to get your message across. If you’re trying to sell something, have an image of the CEO telling viewers all about the company. Write a part with some testimonials. Whoever your main character is, make sure they look the part, and that the audience can tell they are a notable figure and have vested interest in the company or product.
Pathos is triggering emotions. In your whiteboard video, throw in a metaphor or simile, or deliver your message powerfully and passionately. Make the audience feel something, whether it is sadness for the characters who don’t have your product, joy for the characters who do, or excitement at the prospect of purchasing your product themselves. Pathos may also be used to provoke fear in order to sway viewers – but it is always better for whiteboard videos to focus on the fun, positive aspects. Try to play on viewers’ hopes and dreams by describing how their life could be when they follow the call to action.
Logos is the logical appeal used when describing facts and figures that support your cause. Logos and ethos are sort of related – in the sense that using logos can strengthen your ethos by making you look even more knowledgeable on the subject. However, be tasteful in your use of logos when making a whiteboard video – you want your audience to retain information with ease. If you use charts and figures, make sure to incorporate it into the theme of the video, and don’t throw so many statistics at them that they can’t remember why they clicked play.
These are what you need to keep in mind when writing. Ethos, Pathos, and Logos. Thanks Aristotle.