Today businesses are struggling to raise brand awareness and achieve monthly sales. Without an online presence those goals are not easily reached, if they are reached at all. 90% of online shoppers said they found a video helped in making and buying decisions, 80% of internet users recall watching a video ad on a website in the past 30 days and 64% are more likely to make a purchase.


But why?


  • THE HUMAN BRAIN CAN PROCESS VISUAL CONCEPTS QUICKER. In a study last year, scientists found that the human brain can process an image that has been seen for just 13 milliseconds. Which means that the brain can process visual information 60,000 times faster than the time it takes for the brain to process text. This is why visuals can be used as a strong communication tool to gather potential consumers. Even the earliest versions of man communicated with each other through cave paintings. Those evolved to pictures with full meanings, to written text and have ended on video, the collaboration of visual and sound sensory. These two senses are the most basic form of understanding and are still the most effective means to present ideas to consumers.


  • IT WILL IMPACT LONG-TERM MEMORY RECALL. Reeling in your audience with stimulating images can lodge an idea inside the heads of consumers. That idea then calls the person to action. That action can manifest by a retrieval cue, based on an ad they saw before a YouTube video started, that stirs the consumers memory and redirects them to your website or your product on an online store. Video images are essentially being used as prompting that trigger the retrieval of long-term memory.


  • ONLINE VIEWING IS AT AN ALL-TIME HIGH. The number of video content posts from companies and individuals has risen by 94% in the United States and the average viewing session on YouTube is now 40 minutes and watch time on mobile devices have more than doubled since last year. 89 Million people in the United States alone with watch 1.2 billion online videos today and 52% of them say that watching product videos makes them more confident in online purchases. Any device that connects to the Internet now allows companies, large and small; to promote themselves in creative ways and let untapped revenue streams flow into their company.


  • VIDEOS ARE IDEAL FOR SOCIAL MEDIA. Videos are ready made to engage consumers and get them to click through to your website. In 2010 a marketing survey found that when marketers included an explainer video in an email, the click-through rate increased by 200% to 300%. Those numbers only multiply when applied to Facebook and Twitter. Videos are easy to share and easy to engage your key demographic.


There are many other statistics on video content and it’s effectiveness online and they further prove this point; an online presence is critical in today’s market, but that presence needs something to push and prod the consumer towards your company. Utilizing video to quickly explain to and easily share with consumers can dramatically increase the draw to your company and allow you to grow. Don’t be left behind as the online market changes the way consumers pay attention to companies and their products. Change with the market and get ahead of your competitors.




Jace Vernon

Business Owner, Speaker, and Consultant at Ydraw and Yinc Marketing
I was raised in a small farm town in Utah. Where my parents, gave me an excellent start in my life. We learned to work, and I acquired a lot of skills.

At age 19 I was shipped off to a little country in Central America called El Salvador. There I learned about sowing and reaping and picked up a few more skills that have helped me in business. Came home Graduated with a Masters Degree in Business. Got married and started my 2nd business. (my first being a window washing company.)

I would generate leads and customers by cold calling every morning, and I would often go out and knock doors to let people know about my service. It was a great time because I didn’t know any better. Nothing is more powerful than a young, ambitious, naive entrepreneur. I was worth about 6 million, but shortly after that, I was broke. Lost it all at age 28. It was then I realized I had messed up and needed some more education, some better ideas and ultimately a better philosophy.

The next year I spent hours at Barnes and Noble. I read 150 business books, which gave me more skills and a better life philosophy. I launched a couple of other companies, which one did about 4 million in just a couple of months. It was about that time when I came upon a Whiteboard Videos on Youtube.

The rest is history.

Online video marketing became my skill set.
Jace Vernon