How The 76ers Work With Ydraw To Add To Their Legacy – Case Study
On-court legends share their off-court stories and see them come alive! Backstory The Philadelphia 76ers—one of America’s oldest basketball franchises—has a rich history including three NBA championships, and has been home to many of the greatest players in the sport....
The Writing’s on the Wall—and It Says No One Reads Writings on the Wall Any more
Sad, but true. Especially if that wall is your home page, Facebook wall, or email marketing campaign. This has less to do with writing and more to do with people’s changing preferences and attention spans. If not writing, what do they want? Video killed more than the...
Use Stories Every Time—Not Just Once Upon a Time
In 1944, two psychologists made a brief animated movie. Fritz Heider and Marianne Simmel’s movie was part of a study entitled “An Experimental Study of Apparent Behavior,” and consisted of two triangles, a dot, and a box: These inanimate objects moved around the...
How Whiteboard-Style Explainer Videos are the Updated Version of a 40-year-old MLM Breakthrough!
Attention multi-level marketers: Every single day multi-level marketers are asking the same tough questions: • How do we communicate more in less time? • Or: How do we communicate more, and not only make it stick, but also actionable? • Or even tougher: How do we...
[Why Losing Videos Are Created and How Ydraw Prevents It.] Ydraw + Your Message = Amazing Results
It was the 2nd quarter and he launched his clipboard into the ground, breaking it into pieces. “#&*$^%^…get over here. What the #$%^$?” (we love it) That, my friends, is Shane Battier, my coach for the next 3 days. For those of you who do not know who Shane...
The Made to Stick Philosophy
Since I’ve started here at Ydraw we have put in place a simple Script Writing Formula that we like to call the The Made to Stick Formula. I’ve gotten familiar with the Made to Stick method, the formula that makes an idea remembered. It is categorized in 6...
Broken Chair, broken lives.
So, I broke my chair. I’m not saying I broke my chair by doing something irresponsible or life threatening or trying to race down the parking lot or anything. No. I sneezed. I sneezed and broke my mother-flipping chair. How does that happen? HOW? Let me explain it as...
Today’s Double Down Audience.
What are cave paintings, essentially? A pretentious art show in the middle of a damp cave, that’s what. I can picture the artist was standing there next to the paintings in a Woolly Mammoth beret looking bored. At some point, there were probably caveman art critics...
Master your skills, especially if it involves meat.
Have you ever had one of those weekends? A food fueled smorgasbord that leaves you with a meat hangover? I did this last weekend. (Pictured: a heart attack) It was AMAZING! Three racks of ribs, two full home grown chickens and ten bratwursts. I spend over 9 hours...
5 ways changing your job is a huge hassle.
Man, changing jobs is such a dang hassle. First off, jobs are a curious thing. There are a lot of people who make the best out of the career they thought they were going to enjoy. A lot of people hate their job but have to go everyday because they have no choice. Then...