Have you ever had one of those weekends? A food fueled smorgasbord that leaves you with a meat hangover?

I did this last weekend.

full-grill

(Pictured: a heart attack)

It was AMAZING! Three racks of ribs, two full home grown chickens and ten bratwursts.

I spend over 9 hours making this. That picture was taken near the very end and I had spent a very long time making sure that everything went perfectly. Boy did it ever.

chickens

(Pictured: Drool Factor 5)

The same thing can be said about anything: School, children, career, business. They all need nurturing. They all need taking care of. They need time to be mastered.

It’s the same with writing. You have to nurture the skill if you want to master it. Perhaps some think that it’s all just a matter of left to right, up to down, put it in an order to make sense and viola! You have some magical sentence that will change the world.

Or not. It does matter what the words say. I forgot to mention that.

In my line, that’s really all that matters. Especially when trying to write and explain concepts for companies that not only make sense, but are engaging and entertaining.

But hey, that’s our job.

There’s nothing that feels quite as nice as when a video comes together. Especially when that video is now creating traffic to your website.

The numbers don’t lie. 80% of Internet users recall watching a video ad on a website in the past month. Video sharing websites like YouTube are getting millions of hits a day. Since nearly the entire world is on board with this whole Internet thing, that’s a lot of people that could be watching videos about your company.

When Ydraw started we were making good videos that held audiences attention.

Then as the years went by, the videos went from good to great. Sort of like how the Beatles only got better after they replaced Paul after the car crash.

So as we venture into the future, we write.

Writing has always been second hand nature for me. To accurately represent feelings through action and dialogue have been a staple in my life ever since I can remember. A lot of it has been from working on movie sets with my dad, an accomplished Special Effects Technician.

Since I was a little kid I’ve always been on a movie set. My first memories of a movie set was going down to San Diego and seeing some jets used on ‘Top Gun’ and getting yelled at by Tom Cruise. I started working on movies since I was 15 and have a decent resume (not that my name appears on all of those movies, not a lot of people’s do).

But my passion wasn’t into making the production, but rather into creating the story. So I started writing and writing and then after that nap, more writing.

I still have some of those first attempts to put pen on paper and they are BAD.

In the same way when I started to smoke ribs, those first racks of ribs were terrible. Absolutely and horrifyingly terrible. I even made friends of mine eat them.

I still feel bad about that.

But today, my writing and my ribs are something I’m proud of. It took years to accomplish. Hours upon hours of practice. Now I’m being recognized for both. I have a great writing job here at Ydraw and my whenever anybody takes a taste of my ribs are blown away at the quality. The reason is simple.

Through nourishment and time-consuming effort, I have been able to cultivate the type of result that is extraordinary. And more importantly, a result I’m proud of.

brats'n'ribs

(I’m also proud of sausages.)

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Jace Vernon

Business Owner, Speaker, and Consultant at Ydraw and Yinc Marketing
I was raised in a small farm town in Utah. Where my parents, gave me an excellent start in my life. We learned to work, and I acquired a lot of skills.

At age 19 I was shipped off to a little country in Central America called El Salvador. There I learned about sowing and reaping and picked up a few more skills that have helped me in business. Came home Graduated with a Masters Degree in Business. Got married and started my 2nd business. (my first being a window washing company.)

I would generate leads and customers by cold calling every morning, and I would often go out and knock doors to let people know about my service. It was a great time because I didn’t know any better. Nothing is more powerful than a young, ambitious, naive entrepreneur. I was worth about 6 million, but shortly after that, I was broke. Lost it all at age 28. It was then I realized I had messed up and needed some more education, some better ideas and ultimately a better philosophy.

The next year I spent hours at Barnes and Noble. I read 150 business books, which gave me more skills and a better life philosophy. I launched a couple of other companies, which one did about 4 million in just a couple of months. It was about that time when I came upon a Whiteboard Videos on Youtube.

The rest is history.

Online video marketing became my skill set.
Jace Vernon

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