Sad, but true. Especially if that wall is your home page, Facebook wall, or email marketing campaign.

This has less to do with writing and more to do with people’s changing preferences and attention spans. If not writing, what do they want?

Video killed more than the radio star…

In fact, for more than a decade, video has killed anything that stands in its way. Let’s look at the new reality:

  • 74 percent of all online traffic will be video by 2017.
  • 70 percent of marketing professionals report that video converts better than any other medium. (Marketing Profs)
  • Video on landing pages can increase conversions by 80 percent. (Unbounce)
  • Video in an email can boost open rates by 20 percent and increase click-through rates by 200 to 300 percent. (Forbes)
  • 59 percent of viewers will watch a video that is less than one-minute to completion. (Wistia)
  • The average online use spends 88 percent more time on a website with a video (Mist Media)
  • 64 percent of consumers are more likely to buy a product after watching a video about it. (comScore)

So the question now isn’t should you use video, it’s how effective do you want your video to be?

The top two video styles are very different: live, talking heads (real people); and animated whiteboard-style explainer videos.

What happens if you take a talking head video and go toe-to-toe with a whiteboard explainer video? One video scribing company did just that. Identical audio and identical lengths but one was “live” and one was whiteboard. Here’s what they found out:

  • Those viewers who had seen the whiteboard video performed better in four out of five memory tests.
  • The whiteboard video was three times more likely to be shared.
  • The whiteboard video was over twice as likely to be recommended.
  • Four out of ten whiteboard video viewers would have bought the service described in the video—twice as many as the talking head viewers.

Those are important findings—especially for the next time you’re considering video for your organization!

Jace Vernon

Business Owner, Speaker, and Consultant at Ydraw and Yinc Marketing
I was raised in a small farm town in Utah. Where my parents, gave me an excellent start in my life. We learned to work, and I acquired a lot of skills.

At age 19 I was shipped off to a little country in Central America called El Salvador. There I learned about sowing and reaping and picked up a few more skills that have helped me in business. Came home Graduated with a Masters Degree in Business. Got married and started my 2nd business. (my first being a window washing company.)

I would generate leads and customers by cold calling every morning, and I would often go out and knock doors to let people know about my service. It was a great time because I didn’t know any better. Nothing is more powerful than a young, ambitious, naive entrepreneur. I was worth about 6 million, but shortly after that, I was broke. Lost it all at age 28. It was then I realized I had messed up and needed some more education, some better ideas and ultimately a better philosophy.

The next year I spent hours at Barnes and Noble. I read 150 business books, which gave me more skills and a better life philosophy. I launched a couple of other companies, which one did about 4 million in just a couple of months. It was about that time when I came upon a Whiteboard Videos on Youtube.

The rest is history.

Online video marketing became my skill set.
Jace Vernon