Demographic Reach of Video / Part II
The demographic reach of online video - who views most? / part II …And we’re back. Today’s segment is Part II of the Demographic Reach of Video Marketing series.* Sit tight, all you video marketing enthusiasts, as we dispel some rumors about who and how...
Demographic Reach of Online Video Marketing
Demographic reach of video - almost everyone views, but who views most? Video marketing is great for everyone, but it is especially appealing to the young adult (under 35) demographic. Roughly 70% of consumers aged 18-30 are regular online video viewers. That’s a...
Video Marketing and the Smartphone Surge
Video Marketing and the Smartphone Surge Gone are the days of tripping up over an 8-foot handset cord when your mom wanted to watch TV while on the phone. Today, video has gone mobile, and if your online marketing video hasn’t, that 8-foot cord might as well be...
Video is Everywhere. So Where is Yours?
Explainer Videos are everywhere and the time is now! The reality is online video is growing and you can practically find it everywhere these days but it still amazes me that some businesses have yet to adopt the power of Video. Video can be used for TV commercials,...
Whiteboard Animation and Memory Retention
Whiteboard Animation Whiteboard animation not only has the highest viewer retention rate, it is the most flexible of video marketing mediums. It’s endlessly versatile – appealing to all kinds of learning styles – and fully ready to incorporate your company’s unique...
Video Abandonment-How to Stop It!
Video Abandonment and How To Stop It The length of your online marketing video is a very important key for success; second only to creating great content. If this is surprising, you haven’t spent enough time on the web. On the internet, attention is the new currency....
5 Unfunny Video Marketing Bloopers
5 Unfunny Video Marketing Bloopers Video marketing isn’t an exact science – it’s almost impossible to predict which videos might go viral and which are just going to stink no matter what you do. But by avoiding these video marketing mistakes, there’s a good chance...
Animation For Business
Video Animation for Business If you want your business to have an online presence, you will need to use digital media. Video animation will help you get the word out about your goods and services. In today’s world people connect faster than ever and because of that...
Don’t Forget! The Audience can’t Hear What You Hear.
Don't Forget! Dealing with an audience is never as simple as it seems. We often take the things we know and have experienced and assume that the audience has experienced the same things. This can put up barriers of communication and can ruin any video. Complexity is...
The Eyes Have It!
78% of the the information taken into the brain enters through the eyes. The largest part of the brain is set aside just to deal with information taken in visually. Don't believe me? How many images do you think the brain and eyes can process in a single glance?...