Video Animation for Business

If you want your business to have an online presence, you will need to use digital media. Video animation will help you get the word out about your goods and services. In today’s world people connect faster than ever and because of that are impatient and unwilling to sit through anything they don’t have to. Initially, consumers are only interested in the quickest way your business can convey information to them. But using animation for your business can pique the interest of viewers and keep their attention longer than any other means of advertisement.

Why Does Your Business Need Video Animation?

Animation is a very effective and inexpensive way to boost business, and when used correctly will increase customer traffic and lead to a more established internet presence. Technology is constantly changing, and chances are your competitors are also looking for ways to keep up. Here are a few reasons why your business needs video animation and how it can set you apart from your competitors, but for check out this video.

People Don’t Have Time

In this day and age it’s all about instant gratification. Who can provide me with the most pertinent information, and quickly? Sure, your product is amazing and has the potential to help a lot of people, but your pages of descriptions, features, and testimonials just aren’t going to hold attention for long. Get your message across with a creative minute-long animated video that sparks their interest and captures their imagination.

Consumers Care to Share

…If it’s worth sharing—and the chance your fans will do your marketing for you is improved if your content is fun and unique. Animated videos are so easy to link to and embed in other websites; all it takes is one click and your business just got a whole slew of new online viewers.

Multi-purpose

Not only will your video serve as an effective marketing technique—you can use it in the office, at trade shows, load it onto a disc or flash drive and hand it out. Post it to Facebook, Google+, LinkedIn, Twitter, etc… Video is endlessly versatile and its reach is incredible.

Very Impressive

Statistics have proven that your business will benefit from animated advertising. When it comes to animated videos, viewers retain 58% more information than they do just viewing images among black and white text. This is because animation caters to both sides of the brain. The left turns thoughts into images, allowing animation to communicate to left-brain thinkers in a way that words from live-action actors can’t. The right side of the brain likes animation because it easily ignites emotion and feelings. Animation is also more entertaining to right-brain thinkers, and they tend to hold onto the memory for a long time. In simpler words: if you want your audience to remember your business, show them an animated video.

Set Yourself Apart

If you’re company is the best, makes the best products or provides the best service, let people know. Stand out from your competition! When you use animation for your business, not only can you showcase products and features, you have the ability to do so creatively and express your company’s unique character. While your competitors provide boring, dry and lifeless pages of text to sift through, you provide humor and entertainment. And perhaps the best part of animated videos is the ability to convey information about your business in a way that anyone can easily understand it; from five years old to ninety.

OK, You Need Video Animation for Your Business, Now What?

Animation video, in particular, has achieved much success in product promotion and providing information while being entertaining enough to grab and hold consumers’ attention. Alright, you get it; video marketing has become pertinent to getting your information in front of a massive audience. So you decide you’d like to invest in an animated video for your business, but before you start, here are a few tips:

Remember:

Video is versatile. Your animated video can (and should) live everywhere, including:
– On your website
– Social video sites i.e. Youtube, Vimeo
– In emails sent to clients
– On a big screen at a trade show
– On a computer during meetings
– On handheld devices such as tablets and smart phones

Video is a tool every company needs in the realm of online advertising. Video animation can be a huge boom to your business by allowing large amounts of information to be viewed and retained in a short amount of time.

Animated videos get a higher click-through rate compared to other marketing videos, in turn giving you an increased return on investment, leading to a potential 85% increase in sales.

Forget:

To throw a snooze-fest—be imaginative. Using video animation to promote your business allows you to break through the boundaries of reality. The benefit of using animation over live action is the ability to create something that is unique, engaging, and high impact all while being within your budget.

To shoe-horn technical jargon and sales lingo into script. Your video should be entertaining and engaging. Use a storyline—introduce a problem (hit a hot-button issue) at the beginning and heroically provide the solution.

Power Point techniques. Avoid the urge to fill your video with text. Aim to entertain viewers with an eye-catching mix of moving imagery and sound. Use text only when necessary—highlight key points about your business but let the text flow with the overall design of animation.

If you’re looking to market your products or services online, your focus is on drawing people to your site while promoting your products. If you make sure the animated video for your business is educational, entertaining and informative, your online visitors will be likely to spread the word by sharing your video, and your site will experience a hefty boost in traffic.

To make a long article short, the reason you need video animation for your business is simply the fact that they lead to more views and more money. Online video has an infinite reach, widely distributing your content for a minimal investment. Technically speaking, it’s not the video your business needs, but the results that an animated video delivers.

+Jace Vernon

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