78% of the the information taken into the brain enters through the eyes.  The largest part of the brain is set aside just to deal with information taken in visually.  Don’t believe me?  How many images do you think the brain and eyes can process in a single glance?  Go out and take a look around.  You will see millions of images and that is just the beginning of what the eyes can process.  With the eyes playing a significant role in the communication process, you’d be crazy not to use whiteboard videos every chance you get.  They are nothing but a brain stimulation.  If you choose to ignore the power of incorporating a whiteboard video you do so at your own risk.  In fact you might as well send your clients to a blank page.  Fail to stimulate the eyes, and the brain tunes out.  That is just the way it is.  Think about it the brain can take in information at 400 to 500 words per minute, yet people speak at only 125 words per minute.  We can take in a lot more than we are given in a normal conversation or even a lecture if we can stay present.  A whiteboard video keeps the eyes busy and, therefore, keeps the brain more active and alert to learn the information you are presenting.

Stories

Whiteboard videos enable you to tell more of a story in the same period of time.  They can communicate more information, with more impact.  Stories are a must when presenting a service or product.  They will help engage your audience.  You will be so much closer to closing the deal when your prospect is in the state of mind as opposed to half asleep and wondering when they can move one to something more interesting.

And there you have it.

 

The Eyes Have It!
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