How to Improve Your Video Sales Video: Features vs Benefits
How to Improve Your Video Sales Video: Features vs Benefits When it comes to creating a video especially a video script most people tend to focus on the Features of their product and not the Benefits. Let me explain why it is so important to focus on the Benefits....
How to Leverage Your Video for Backlinks
Google has never been a fan of black hat SEO and that was made clear with the new Penguin 2.0 update. Their focus has changed to content and determining experts in each field. When the update rolled out we stayed strong in some areas of our SEO but were hurt in...
The Elements of a Great Script | Meet Ydraw’s Scripting Team
Scripting Video Final "The most basic way to get someone’s attention is this: Break a pattern." -Chip Health, Made to Stick: Why Some Ideas Survive and Others Die We have been in search for the perfect scripting process since we started at Ydraw. We’re not there yet,...
Understanding Your Audience | 3 Things to Remember
Understanding Your Audience | 3 things to remember when getting to know your consumers. Getting the most out of your video marketing campaign can be as simple as understanding your audience. Maybe it doesn’t actually sound so simple – and here’s the thing –...
What the 2013 Finals are Teaching Us about Marketing
What the 2013 Finals are Teaching Us about Marketing In the season finale of Game of Thrones we learned a crown doesn't give you power, but an army does. "King James" has played a sizable chunk of these playoffs with a supporting cast that seems disinterested or...
5 Ways Whiteboard Videos Can Help Your Business
5 Ways Whiteboard Videos Can Help Your Business Big or small, every online business can benefit from a whiteboard video marketing campaign. Here are 5 reasons why you should consider a whiteboard video: Whiteboard Videos Are Affordable In some instances, the cost may...
Leveraging YouTube for Video SEO
Video SEO Here at Ydraw we have been looking for new ways to boost our Video SEO. In an effort to make adjustments to fit the new Penguin 2.0 update Google rolled out, we were looking for ways to set ourselves apart as experts by using the most effective type of...
How To Create the Right Pitches For Your Business
How to Pitch Your Business: 3 Pitches To Help Your Business Revenue creation is all about giving the right pitch, at the right time, to the right people. How would you like to create 3 pitches that are proven to move any audience? Well, get ready because that is...
An Insignificantly Significant Testimonial
An Insignificantly Significant Testimonial TRUE STORY: The other day I was at my mom's house and she was watching TV. During the commercial break, there was an ad for the Les Olson Company that was made using whiteboard animation. My mom (who doesn't know a whole lot...
Ydraw Releases Fast and Easy Whiteboard Animation Videos
Fast and Easy Videos Whiteboard animation videos have become the leading medium for engaging an audience through video; but if you've done some shopping you know that high quality videos don’t come cheap and they take time. Here at Ydraw we understand this, and have...