Google has never been a fan of black hat SEO and that was made clear with the new Penguin 2.0 update. Their focus has changed to content and determining experts in each field. When the update rolled out we stayed strong in some areas of our SEO but were hurt in others. This caused us to rethink our marketing strategy as a whole. It’s no secret that Google loves great content and real backlinks so we decided to find a way to get both. Infographics have been a huge boost to SEO; they carry much more weight than a simple text blog but still not as much weight as video. We’ve landed backlinks by adding a source link to infographics and providing the option to embed them on your site. We decided to see if it was possible to land similar backlinks with video. Essentially, we are giving people the option to embed our video, with a source link attached to it. Okay, so now you understand the concept, but how are you going to convince someone to embed your video?

via Whiteboard Animation Video

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Leverage Video for Backlinks

If you’ve had some success with a video being shared on social platforms you know that sharable content can be a huge boost for your company; but there is no science to viral content. You might as well be rolling a 20 sided die, trying to hit your lucky number. If there was step by step process everyone would have discovered it by now. In the Ted Talk, Human BehaviorMeasuring Emotions to Improve Effectiveness of Online Video Ads, we are taught that people will share videos that make them look good. That can mean a number of things – some may want to look like experts, entertain their friends, or appear to be up-to-date on cutting edge technology. Keep this in mind when you are creating your content. However, the target changes slightly when you are looking to get your video embedded. People will share content on social platforms that make them look good, but they’ll only embed a video that is directly applicable to your audience. Your video needs to have the elements of a viral video and be beneficial enough for a blogger to pick it up and write about it, knowing it’s going to benefit their audience. You need to make your video blog worthy. The video needs to instruct, educate, and entertain a specific audience. Think to yourself, why would someone do a write up on this video? What can I offer that is beneficial to large audience in my industry? Would I blog about this?

Here are some other tools that will help you along the way:

How to Write the Perfect Script

Avoid Video Abandonment – Improve Viewer Engagement

+Wesley Bledsoe

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Jace Vernon

Business Owner, Speaker, and Consultant at Ydraw and Yinc Marketing
I was raised in a small farm town in Utah. Where my parents, gave me an excellent start in my life. We learned to work, and I acquired a lot of skills.

At age 19 I was shipped off to a little country in Central America called El Salvador. There I learned about sowing and reaping and picked up a few more skills that have helped me in business. Came home Graduated with a Masters Degree in Business. Got married and started my 2nd business. (my first being a window washing company.)

I would generate leads and customers by cold calling every morning, and I would often go out and knock doors to let people know about my service. It was a great time because I didn’t know any better. Nothing is more powerful than a young, ambitious, naive entrepreneur. I was worth about 6 million, but shortly after that, I was broke. Lost it all at age 28. It was then I realized I had messed up and needed some more education, some better ideas and ultimately a better philosophy.

The next year I spent hours at Barnes and Noble. I read 150 business books, which gave me more skills and a better life philosophy. I launched a couple of other companies, which one did about 4 million in just a couple of months. It was about that time when I came upon a Whiteboard Videos on Youtube.

The rest is history.

Online video marketing became my skill set.
Jace Vernon