“The most basic way to get someone’s attention is this: Break a pattern.”

-Chip Health, Made to Stick: Why Some Ideas Survive and Others Die

We have been in search for the perfect scripting process since we started at Ydraw. We’re not there yet, but here are some tips to keep in mind when you start on your next script. These tips have helped Ydraw create whiteboard animation videos that are three times more engaging than the average internet video.

 

Begin with Your Core Message

What is the most simple, concise way you can paint the picture of your service? Let’s begin there, because the competition for an audience has become stiff. The average YouTube video loses half its audience (we call this video abandonment) within 15 seconds. That number is shocking, but it’s the climate that sites like YouTube and Vimeo have created with suggested videos. Something more enticing is always a click away. Your focus should be on creating a script that will engage an audience from the beginning and keep them on your video—so stop wasting their precious time and get to the point.

 

Be Unexpected

One of the most effective ways to break away from the norm is to use the “blindside effect.”  Who was prepared for Mark to pop up in Don’s introduction?  No one really expected it to happen, until he did it two or three times and established a pattern.  Using something that catches the viewer off guard piques their interest once again.  This causes the viewer to stick around longer than they intended.  We incorporate this into all of our scripts in order to keep your viewers watching your full video.

 

As always, if you have any questions or comments for us here at Ydraw, let us know!

Jace Vernon

Business Owner, Speaker, and Consultant at Ydraw and Yinc Marketing
I was raised in a small farm town in Utah. Where my parents, gave me an excellent start in my life. We learned to work, and I acquired a lot of skills.

At age 19 I was shipped off to a little country in Central America called El Salvador. There I learned about sowing and reaping and picked up a few more skills that have helped me in business. Came home Graduated with a Masters Degree in Business. Got married and started my 2nd business. (my first being a window washing company.)

I would generate leads and customers by cold calling every morning, and I would often go out and knock doors to let people know about my service. It was a great time because I didn’t know any better. Nothing is more powerful than a young, ambitious, naive entrepreneur. I was worth about 6 million, but shortly after that, I was broke. Lost it all at age 28. It was then I realized I had messed up and needed some more education, some better ideas and ultimately a better philosophy.

The next year I spent hours at Barnes and Noble. I read 150 business books, which gave me more skills and a better life philosophy. I launched a couple of other companies, which one did about 4 million in just a couple of months. It was about that time when I came upon a Whiteboard Videos on Youtube.

The rest is history.

Online video marketing became my skill set.
Jace Vernon