“The most basic way to get someone’s attention is this: Break a pattern.”
-Chip Health, Made to Stick: Why Some Ideas Survive and Others Die
We have been in search for the perfect scripting process since we started at Ydraw. We’re not there yet, but here are some tips to keep in mind when you start on your next script. These tips have helped Ydraw create whiteboard animation videos that are three times more engaging than the average internet video.
Begin with Your Core Message
What is the most simple, concise way you can paint the picture of your service? Let’s begin there, because the competition for an audience has become stiff. The average YouTube video loses half its audience (we call this video abandonment) within 15 seconds. That number is shocking, but it’s the climate that sites like YouTube and Vimeo have created with suggested videos. Something more enticing is always a click away. Your focus should be on creating a script that will engage an audience from the beginning and keep them on your video—so stop wasting their precious time and get to the point.
One of the most effective ways to break away from the norm is to use the “blindside effect.” Who was prepared for Mark to pop up in Don’s introduction? No one really expected it to happen, until he did it two or three times and established a pattern. Using something that catches the viewer off guard piques their interest once again. This causes the viewer to stick around longer than they intended. We incorporate this into all of our scripts in order to keep your viewers watching your full video.
As always, if you have any questions or comments for us here at Ydraw, let us know!