by Ydraw | Nov 4, 2012 | video
I love video stats and I especially love the platform that Ydraw offers to see those stats. They matter and each video you launch should be placed on a platform that you can monitor and see what is going on with your viewers. Lets take a look at a recent video we launched and then we can jump into the stats. 
According to most recent studies, 25% of online video users will leave your video in the first 10 seconds or less. That is a lot and I think it is going up as attention spans dissipate. Every video we have posted, no matter how engaging, gets that initial Drop Off. As Sting would say “That is Just The Way It Is.”
By 30 seconds into an explainer video up to 40% of viewers have checked out and at 1 minute 49% have vanished. It’s a mystery really and our job is to find a way to improve those numbers. You can see by the graph above that the new video we launched is pretty engaging. It does gets that initial drop off. The nice thing about Video Scribing is that we can hang onto viewers a lot longer. When we launched the Mitt Romney video it was amazing to see how many people would hang on for a 7 minute long video. We tested it on YouTube and we have found that the longer the video the better our stats became compared to the average.
Now back to the stats. Most videos have a 40% drop in viewers we have a 25% drop. If you get a lot of traffic that can mean a lot of money/conversions. Now lets take a look at the next stat. This is a fun one!
Explainer Video Heat Map
This stat really lets you see what you viewers are doing when they watch your video. You can see where they clicked off, where they watched it twice or if they completed the video all the way through. As you can see this explainer video creates some amazing results. Almost all the viewers are making it to the end of the video. Once we get that initial drop off the majority of our viewers hang on.
Pay attention to your Explainer Video Stats. They do matter.
If you have any question please let us know. Ydraw creates the some amazing Video Scribing Videos that are guaranteed to help your stats.
+Jace Vernon
by Ydraw | Oct 25, 2012 | Explainer Video
Explainer Video Absence Creates Marketing Dilemma
The Dilemma Marketers Face in Absence of Explainer Videos. Text is Boring. Give Your Audience Something Captivating!!!
Marketers face a serious dilemma everyday when trying to reach out to their audience. Conventional methods of marketing in the form of written text is boring and uninspiring. We are faced with the daunting task of reading each and every day and often with little or no interest in the topic. Explainer Videos overcome this dilemma by offering a visual experience that is truly inspiring and captivating.
It is a dilemma that marketers and people with a message to get across know all too well: text is boring.
Quite frankly people are sick of reading. We are bombarded with so many articles and pamphlets to read each day that the average person has little to no interest reading down a wall of text to come away with nothing but a good old fashioned advertisement. This has caused many would be text advertisers to go the way of audio messages. Some choose to flock to radio airwaves with very little success. Luckily whiteboard video messages seem to combine the best of both worlds while offering even more benefits than traditional means.
Sometimes known as an explainer video, whiteboard videos can be comprised of an individual drawing out a scenario or display of information in an engaging and highly visual way. Using a simple whiteboard and some markers they create and manipulate elements in the whiteboard video that gain the audience’s attention without ever letting them go. Best of all, explainer videos can be complimentary to the video SEO strategy of your company.
Just as any other video can be shared and spread, whiteboard videos can too. This ability creates a large web like effect for your website and companies video SEO, growing larger and larger as more blogs and networks pick up on and report its message. The explainer videos are also much more likely to go viral than traditional video advertisement. This is thanks to the uniqueness of their approach and how compelling the designs of a whiteboard video can be.
+Jace Vernon
Alecsy Christensen
by Ydraw | Oct 24, 2012 | video
The Madness Behind Whiteboard Videos: The Best Way to Deliver Your Message…Guaranteed
Many people wonder how Ydraw creates a whiteboard video. If you have no clue what a whiteboard video is you better check out the video above to see what we are talking about. The process and steps that Ydraw takes to make one of these videos amazing and we are going to walk you through the steps. Without giving away our secrets of course. In this video we included a bit of animation, funny business, humor and color. Most of our videos are just black and white, but we like color. Enjoy and read on…
Collaboration
First, the whiteboard animation video process starts with a simple idea. In this case, we decided to create a video with no voice narration, something different, something completely mad. Brainstorming begins, and ideas are thrown around until a creative story is planned out that will fit the goals of each company perfectly while still sustaining entertainment.
Scripting
Once the story line is set, and a basic understanding of where the video is going to go, it is time to script. Scripting consists of dividing the story up into different segments so that a single piece of artwork can be developed into each scene plan. Then the text for the voice narration is planned out, but because there is no narration in this video, we skipped this step.
Storyboarding
Whiteboard Animation Video
When the scripting and scenes are plotted out and approved, they are then sent off to the artist for drawing. This process of drawing is where the artist creates the black and white previews of the artwork that will be featured in the video. Some of them come back with color, but in general they will come back as black and white images. We always get approvals on each step of the whiteboard video process. We would hate for our clients to not be satisifed with the ending result. Once we get an approval from the client we move onto recording.
Recording
Whiteboard Animation Video
It is now time for the magic to begin. The artist is recorded from start to finish while they draw all the scenes for the final product. This is a very precise process, where the artist has to make sure that everything is perfect. If he forgets to hit record on the camera, he starts all over. Which has happened more than a couple of times..:) There are some whiteboard video companies that use computer programs with a fake hand, but not us. What you see is the real deal. During recording we may add color and other enhancements depending on the project and the budget of the client.
Voiceover and Music
In most cases, after the video is finished recording, the voiceover is then recorded. This video is much different than any of the other ones, and has no voiceover, so we skipped this step, and just let the soothing music and the animations tell the story.
Editing
Once all of the recording is finished and the voiceover and music are chosen and approved, all the video clips, voiceover clips, and music tracks are taken to Ydraw’s talented editors who then speed up the drawing sequences, making the video scribing video come to life.
Final Product
The overall process of making a whiteboard animation video with Ydraw takes between 21-30 days, depending on the time spent collaborating and approving scripting, storyboarding, voiceovers, music, etc. With on average 6-7 people working on one project at a time, Ydraw would love to work with you and create an amazing video scribing video for your company. Have a great day.
+Jace Vernon
Video: Whiteboard Video Madness
Ydraw creates Whiteboard Videos and this new whiteboard video is a great example of what we can do. The video explains the process and steps that Ydraw takes to make one of these videos amazing. Without giving away our secrets.
by Ydraw | Oct 22, 2012 | Whiteboard Video
Whiteboard Videos Maintain Website Visitor Attention
Whiteboard videos have become a growing trend and is booming for many reasons. The past forms of getting a message across are cold and distant. Viewers seem ultimately to not care about what is being presented to them even if it pertains to their interests. Whiteboard videos can be engaging where text information leaves them unmotivated to carry on with the reading if every line is not stuffed to the top with dynamic and attractive word use, which can be difficult with some not so interesting topics to say the least.
Audio, such as radio advertisement, can be an improvement on this, essentially doing the reading for the listener but even those results can go downhill quickly. Different listeners can react differently to the tone of voice used by the voice actor or actress. This can cause major distractions that are going to decrease their focus on your message as it is only being conveyed with a single medium unlike whiteboard video.
Whiteboard Videos
However, with whiteboard videos, viewers are pulled in from the very moment you wish to convey our messages. The constant movement in their viewing window reels them in wanting more and more interaction. Video Scribing entices the viewer to remained focus as the video animation elements build and play upon each different element increasing the amount of the message that remains on their mind after the viewing process is over.
Even more beneficial, whiteboard video uses visual learning to display facts which has been proven to be the most common form of learning. This means that video scribing can present otherwise hard to convey details and facts about your product or service that would in other forms be too difficult to teach your viewers when utilizing only text or audio formats of message conveying.
+Jace Vernon
Alecsy Christensen
by Ydraw | Oct 15, 2012 | les olson
Who Made the Les Olson Commercial?
You might have been watching the BYU game the other night, and wondered who made the Les Olson commercial? Well you are in luck, Ydraw has your answer… WE DID! This hand drawn video scribing creation is only one example of a variety of video artwork we can create. View more of our examples to see what other whiteboard animation style videos we can create. Les Olson is the number 1 Print and copy distributor in Utah and as you can see they are avid BYU fans. There is something about Les Olson and BYU!
So, why does video scribing and whiteboard animation work? Well there are plenty of reasons, but we will just go over a few:
- The artwork developed on screen is extremely compelling to viewers because it is unusual, something that is not usually seen on a commercial, and so it keeps the awe and attention of audiences longer than other mediums of video
- Animation is relaxing to viewers, because to many it reminds us of childhood, and is less strenuous for an audience to learn from compared to other videos, which might not be as entertaining
- Video scribing is good for memory retention in helping the mind process information with visuals, and better remember branding and pictures so that they will be easily accessed and stored in the long term memory
This Les Olson Commercial is a great example of a 30 second clip of a converting, compelling, and memorable video scribing video that is created by none other than Ydraw. As a dedicated video marketing company, we work to make the best video animations for the best price, so that each of our clients get the results they are striving for.
Ydraw, Creative Videos that Inspire
+Jace Vernon
