Video Marketing is seen as one of the most effective ways for brands to reach new prospects and engage clients without having to break the bank. While there are plenty of different formats to choose from, one of the quickest ways to implement this marketing strategy is through “Whiteboard Animation”.
The reason whiteboard animation is so praised by the marketing community comes down to two factors: 1-ease of production and 2-higher conversation rates. We’ll dive into the details below as to why whiteboard animation has been so successful over the years, and how to effectively incorporate it into your marketing strategies.
What is Whiteboard Animation?
I’m sure by now you’ve already seen these videos whether you have been surfing YouTube or scrolling down your Facebook Newsfeed. Essentially, whiteboard animation are the videos that “draw out” an image while a voice over explains what is going on.
Whiteboard animation focuses on ‘one thought per frame’ and advances the storyline with a heavier emphasis on the voice over than on the graphics. This doesn’t mean that the graphics are less important, it simply means that the voice over is responsible for a lot of the storytelling.
For the most part, brands like to utilize a ‘hand graphic’ that is drawing out the picture while the voice over occurs. This is implemented to give it a ‘motion graphics feel’ while not requiring the same effort to produce.
Cost Efficient Means of Marketing
Due to the fact that it requires less effort to produce these types of videos, the associated price tag is significantly lower. While you can get whiteboard explainer videos for as little as $50 USD per 30 seconds, or in some cases even cheaper, it is important to look for the best deal that provides both cost efficiency and quality.
Nonetheless, compared to other video formats, whiteboard explainer videos are definitely the most cost efficient means of marketing. For brands that have a limited budget and would still like to utilize video within their marketing campaigns, whiteboard animation is definitely the most cost effective manner to achieve this.
In addition, the timeframe required to create these videos is significantly shorter, meaning that you can have your message polished and ready to be presented to the masses much more quickly.
High Engagement with Simple Imagery
Another fantastic benefit of whiteboard explainer videos comes down to engagement. As opposed to Motion Graphic-oriented explainer videos, whiteboard animation guides the eyes of the viewer to specific points.
When the image is being revealed within the video, only portions of it appear at a time in the attempt to convince the viewer that the image is being ‘drawn’ out. This achieves two things:
1. It triggers the curiosity factor in your prospects who will continue to look at the video while the image is being revealed.
2. It keeps them engaged and more susceptible to your marketing message. Since the V.O. is pretty much giving meaning to the imagery, people are more inclined to sit through the entire presentation and the images tend to have a greater impact as a result.
Visual imagery is one of the best ways to captivate your audience, allowing them to be receptive to your message and helping drive up both engagement and conversions.
Ease of Production
As mentioned, the production of whiteboard explainer videos is much simpler than other mediums such as Motion Graphics or Real Footage. This is due to the fact that you are essentially working with ‘still images’ and applying minor motion to the frame to give it that dynamic feel.
In most cases, production companies will create a visual storyline with a set of images based on the V.O. script. Each frame will have one major idea attached to it represented in the form of a picture. While the voice over in the frame explains the point, the ‘animation’ will be drawn onto the frame to reinforce the message.
Each new frame will reveal another image and the voice over will guide the viewer through the storyline. Once the visual story has been established, it comes down to synchronizing it with the voice over.
This is the main reason whiteboard animation is so cost efficient, where a savvy video producer would be able to create a compelling video in a much shorter timeframe. It also requires a lot less processing power to create these videos meaning less expensive equipment is needed.
Where to Utilize Whiteboard Explainer Videos
Whiteboard animation serves multiple purposes, from selling, adding depth and value to your brand and of course, ‘explaining things’.
For the most part, brands utilize whiteboard animation as an introduction to their product or brand. These videos are mostly implemented on landing pages, home pages and of course for mass marketing on platforms such as YouTube and Facebook to name a few.
When utilizing it on your homepage, you can exceed the industry standard of 90 seconds. For the most part, the 90-second rule applies to videos when its purpose is to reach new prospects, however when prospects lands on your homepage, they have already developped an interest in your brand or company website, so exceeding this ‘rule of thumb’ is permitted.
You would rather provide them with a 2-3-minute video that gives them a deeper understanding of what you do than 90 seconds where they could still be kept wondering exactly what it is you do.
When we talk about Whiteboard Explainer Videos for marketing or selling, you’ll want to keep it below 90 seconds. This is due to the fact that your video needs to compete with other videos, and keeping it short has shown to increase engagement and conversions.
Depending on your need, you will adapt your whiteboard animation purposes accordingly.
Key Take Aways
Whiteboard animation has become a staple in the video marketing world due to the fact that it is cost efficient, easy to produce and still maintains stellar engagement and click through rates. If you find yourself on a tight budget and still want to get into the world of video marketing, then Whiteboard Explainer Videos are definitely a great starting point.
Attention multi-level marketers:
Every single day multi-level marketers are asking the same tough questions:
• How do we communicate more in less time?
• Or: How do we communicate more, and not only make it stick, but also actionable?
• Or even tougher: How do we communicate more, and make it stick, actionable, and worthy of sharing—in less time?
The deficit of attention is killing your organization
You’ve already heard that America is suffering from a deficit of attention. In fact, the whole world has the same diagnosis.
Attention spans have measurably shrunken. In 2008, Lloyds TSB Insurance commissioned a shocking study that found our average attention span halved in a decade, from twelve minutes to five minutes.
Then, just this spring (2015), a study from Microsoft had researchers announcing that the average human attention span was just eight seconds! Think of it: twelve minutes to eight seconds in 15 years.
Don’t think for a minute that the direct sales, also known has the multi-level marketing industry, hasn’t been affected by the short attention span trend.
Direct Sales offices from Amway to Zurvita have been struggling with this phenomenon—and it’s not going away or getting better.
What should direct sales do? What does the future hold for multi-level marketing companies that are determined to grow?
A big part of the answer actually lies in the past
More than four decades ago, a young Don Failla started an MLM empire by reducing his entire “presentation” to being able to draw it on a simple plain paper napkin. It was simple, visual, memorable, and repeatable!
You’ve probably already used a napkin presentation and not known it:
Imagine you’re sitting in a booth at a diner with a close friend. She asks, “Hey, tell me about _________.” You say, “Well, it’s really very simple…” You reach over, grab a napkin from the holder, and start to draw. And you explain as you draw it out. After a short moment, your friend says, “Oh! I get it! That’s cool!”
Message transmitted, received, understood, and remembered!
If you took that simple, effective napkin presentation and gave it a 21st century twist, you’d have a whiteboard-style explainer video.
What are whiteboard explainer videos?
Instead of a napkin, we start with a blank whiteboard and tell your story with fun drawings and images along with sound effects, music, and a professional voiceover.
Generally speaking, Ydraw whiteboard videos grab and hold viewers’ attention by telling a story—usually about a company, product, or service. Viewers often relate to the character in the video, which results in imagining themselves in the character’s position, using the product or service.
In fact, nothing is more powerful than a whiteboard video to hold the attention of an audience ranging from school children to business executives. (Their attention spans being roughly equal.)
And that’s exactly why Ydraw videos work so well—they capture and hold attention long enough for your message to be transmitted, and even shared!
Whiteboard-style explainer videos are an updated version of the napkin presentation!
Whiteboard videos allow you to leverage the power of social media
And here’s the best part—they don’t have to be presented one-to-one like the old napkin presentation. Your Independent Business Owners can leverage the power of email, Facebook, YouTube, Instagram, Twitter, and personal websites to share a whiteboard video about your opportunity, or a new product or benefit.
Living and working in Utah makes it difficult to ignore the presence of the Direct Sales or Multi-Level Marketing industry. After all, about a dozen of the top companies make Utah their headquarters. We’ve consulted with several of them and been allowed “behind the curtain” to learn their biggest worries.
See if these concerns sound familiar:
2. Sales prospecting
4. Product understanding
5. Leadership training
Here’s what we recommend:
Nothing is more approachable and non-threatening than a brief whiteboard explainer video. Tell a simple “before/after” “problem/solution” story. You don’t have to focus on the mechanics of your business, instead, focus on the benefits of your opportunity: more income, more time, more freedom, more control, and so on.
Your Independent Business Owner places the video in an email or on their website or social media site and invites prospects to view the video and contact them if they’d like to know more. You can see the benefits of having a brief, fun, concise introduction to your company. Remember, at this point, your presentation should be more about the viewer and how you understand and can help them—than about your company.
Most of the companies we’ve worked with have two approaches with sales—promoting the benefits of their business opportunity and inviting the prospect to benefit from being their own Independent Business Owner; or promoting the benefits of their products and inviting the prospect to purchase the products.
Imagine if every IBO had both approaches posted on their sites, and could email one or the other to prospects!
Retention is a toughy because your retention campaign starts on day one. Retention works best through relationships and frequent and relevant communication. We don’t recommend “canned” videos—instead, if you want to use video, make sure it’s fresh and up-to-date.
Imagine having an entire video library of each of your products and product benefits! Your friend talks about her struggle with weight loss, then send an email or log on with her to watch a brief video about your amazing weight loss products!
Dedicate each month to a different health issue and have a fun video explaining the issue and how to overcome that challenge. Something that’s easily sharable.
If your company isn’t focused on health supplements, you still get the idea of how to use whiteboard videos to promote what you do.
Training is another sweet spot for whiteboard explainer videos! The number one complaint from the field is lack of training! The number one complaint from headquarters is untrained representatives!
Training doesn’t have to be complex or drudgery—especially when it’s fun and bite-sized!
Imagine an explainer video library available to IBOs from their first day on. Each one in the problem/solution format and ending in a challenge to try a specific action. An email is sent each week from headquarters to every representative inviting them to focus on the technique of the week!
6-You already have an in-house video department?
That’s perfect! Then you already know how important a role video plays in communication today.
However, side-by-side, whiteboard explainer videos outperform “talking head” videos at every level. Whiteboard-style videos create viewer anticipation—viewers pay attention and stay engaged in order to guess what’s being drawn next. Whiteboard viewers stay engaged with the video longer than a “live” video, and have better recall on four out of five memory tests after the video.
Well-crafted whiteboard videos do take time and resources, but it’s possible to begin a production schedule that eventually delivers two or three a month—and that adds up to messages that are received, understood, remembered, and appreciated!
Thank you for reading How Whiteboard-Style Explainer Videos are the Updated Version of a 40-year-old MLM Breakthrough!
Ydraw has been busy creating some New Styles of Animation Videos. We have been inventing and when that happens, their are two outcomes.
1. We bomb
2. We succeed
I think both of these videos are a huge success. We now have a way to create drawing videos on any type of surface and still maintain the quality. That was always the hardest thing…maintaining the quality.
We are still trying to decide what to call these styles of videos, but for now we will call them cardboard animation and watercolor animation (genius).
I also added in a new animation video for Orthodontist. The animation video can be branded to any shop
1. Cardboard Animation Video
2. Watercolor Paint video (used paint brushes.)
3. New Orthodontist Video (this video can be branded with your name)
Now if those didn’t prove that we are just the coolest here at Ydraw, I’m not sure what will. That cardboard one was just sort of fun and new and was almost just to brag that we can draw on anything. But can we talk about that watercolor one for a minute? Now our artists are so good that sometimes their drawings almost look like they were created electronically-yeah I’m not kidding. Check out some of our whiteboard animations. If that hand wasn’t there actually drawing what you’re seeing, you wouldn’t believe that some of these lines and shading wasn’t done with a computer. So to see the watercolor animation video, well, it really shows the true talent of our artists. There’s not faking that with a computer! Ydraw prides itself on having some of the best people in the business, and we are here to help you create the best video for your product or company.
Let us know how we can help you today!
New Style of Animations Videos, brought to you by Ydraw.
Would any market savvy business owner toss aside a polished, entertaining, informative system that delivers “YOU NEED THIS PRODUCT/SERVICE IN YOUR LIFE!” messages and keeps potential purchasers watching intently with eye pleasing drawings and storylines of audio delight???
BREAKING BUSINESS NEWS!!! Hundreds do every single day!
It’s crazy and it’s a darn shame.
Common reasons why businesses pass on utilizing explainer videos to energize and leverage their marketing budget buck:
1.) They just plain don’t understand the power videos have on the brains of the masses.
2.) There is a misconception that whiteboard animation will cost them an arm and a leg… and possibly an eye… plus their left kidney… along with a sliver of their spleen.
NOT TRUE. WE DO NOT ACCEPT BODY PARTS AS A VIABLE FORM OF CURRENCY.
Never you fear, I am here to help clear up any misunderstandings.
Successful business men/women/people throughout the ages have mastered the art of ROI (Return On Investment.) If anybody were to be cautious about spending thousands of dollars on a video… it would be me. As a matter of fact, it was me.
Ydraw was created because I needed a whiteboard video for my company. I wanted to, in a short amount of time, explain what my product did… as opposed to a flat, static photo of what it was. An explainer video was the perfect solution to accomplish this with movement, emotion and excitement.
As I began my search, (way back in 2011) There were only 2 companies providing these types of videos. RSA and Social 21. I knew this was going to be the next big wave of viral marketing potential. I wanted it… wanted it bad! There was just one hiccup. The price tag!
$20,000-$50,000 for a RSA animation video!?!?
What in the world??? Were these videos shipped to your doorstep in diamond studded 24 karat gold envelopes and hand delivered by The Queen herself? Thus Ydraw was born.
Ways to maximize the return on your whiteboard animation video:
1.) Upload your video to YouTube and other video sites. (This will jumpstart seo, traffic, and leads)
Traffic can be difficult to create, especially since Google is continually making adjustments to their algorithm. Your odds of hitting the front page of Google are substantially increased with a video than with any other type of digital medium.
Farmers plant seeds, fishermen cast hooks, hunters set traps. CEOs should be searching for endless sets of eyes… these eyes lead to brains… those brains lead to leads… the leads lead to sales. Video marketing will transform your fishing hooks into fishing nets, leaving the shorelines of your profits overflowing with clients you’ve caught.
The first step I took after starting Yinc Marketing was ordering a ‘Fast and Easy Whiteboard Video’. I instantly uploaded it to YouTube and made sure I filled out the title, description and keyword tags correctly. 3 weeks later I found myself at the top of Google on a couple of keywords (Check out the screen shot below and you will see that I am still there). I may not be seeing “27 car pileup on the freeway at rush hour” traffic but it still produces leads and we all know leads=sales.
These results were from a ‘Fast and Easy Video’ created by Ydraw. Economically stellar… so obviously my ROI is huge (Yes, I’m bragging). Here’s the video.
[Tweet “What Can a Whiteboard Animation Video Do For You?”]
[Tweet “Where should you place a video on your site?”]
2.) Place the video on your Website homepage, above the fold.
Videos are a MUST on your home page. Websites need to be based around consumer experience. Grabbing and keeping interest is key. Unless your content writer rivals Hemingway… most readers will bore easily of wordy text. Your video should be the center of attention, so the minute a visitor clicks their merry little way onto your site, the first thing they do is hit the play button.
A word of caution from your marketing mentor:
I am aware how much you enjoy your cookie cutter, sappy, environmentally friendly stock images that make zippo sense nor do they have any correlation to pretty much anything. I understand you want to show photos of an Asian woman taking control of a high powered male saturated meeting… not to mention the salt and pepper haired African American gentleman grinning serenely as he stares upon his freshly opened cardboard box of recently shipped product joy. How else can you show your sophistication, exuberance, diversification, political correctness and overall blanketed relativity?
Just imagine the previous paragraph was typed in a sarcasm font… Sarcasm fonts don’t exist… but they should.
Click this link and you will understand.
The quote of the day:
“Using a specific ratio of Asian people, to black people, to women, to white men. We want to make sure we represent a version of your needs and interests or at a version of your skin color.”
Great video isn’t it?
Your homepage is prime real estate. Think “curb appeal.”
Keep it clean, tidy and geared towards your intended audience.
Here are a couple of companies that excel at this.
The simple formula is: headline, subheading, and video.
3.) Run Video ads.
I recently wrote an article on “How to run YouTube ads and profit from your competitor’s YouTube pages.” I suggest reading it! No matter the size of your company, you should be running ads. How can you expect to be discovered by your target audience unless you throw yourself out there on the stage? It won’t break the bank.
I had a lead contact me this week regarding a whiteboard animation video. She took her search to YouTube. She clicked on a competitor’s video. In rolls the pre-roll add… and what do you think she saw??? Boom… Ydraw… Double Boom! Like an NBA blocked shot, I Dikembe Mutombo’d my competitor. *waves finger* BOOM!
You see what I did there? Did you catch that?
1. Client is in need of my services.
2. She decides to browse whiteboard videos on YouTube.
3. My video ad plays before the other video starts (Boom).
4. Customer calls me because I made the first impression.
5. I get a sizzling hot lead.
And the crowd goes wild!
Clever business doesn’t get much more rewarding than that!
[Tweet “How to run YouTube Video Ads”]
I could go on and on and on and on and on…and on about the benefits of whiteboard animation videos for your company, product or service. I could write forever but the sun is shining and I have eager potential clients to catch in my video marketing net of pure awesomeness!
If you enjoyed this article, share it. If you need a video, call us. If you still find yourself on the fence… well, you can always gather up another heaping handful of random stock photos that speak to your soul. (← sarcasm font.)
Enjoy your day!
What can a whiteboard animation video do for you?