If you have landed on this page, you might have already heard of the whiteboard animation videos. No matter who you are, a teacher wanting to prepare a lecture for your students or a digital marketer looking to increase traction towards your clients’ website, or a student trying to gain those brownie points by going extra on a class project, we have got you covered. And so here is all there is to know regarding a whiteboard animation.
But firstly, what are whiteboard animation videos? Low cost but highly impactful videos created on a white background, which uses hand-drawn graphics and drawings to explain a concept, usually accompanied by a voice-over narrating the idea behind the illustrations, are called whiteboard animation videos. These videos, which are widely available all across the internet, are gaining immense popularity, especially among marketing agencies and businesses, because they are simple yet visually appealing.
BENEFITS OF WHITEBOARD ANIMATION VIDEOS:
If you did not already know, videos practically rule the internet. According to Cisco, 80% of the content consumption by 2022 would be through videos. And out of the many forms of videos, here are a few benefits of whiteboard animations highlighted, explaining why you should be creating them.
- LOW PRODUCTION COST:
Whiteboard videos are simple to create and thus are very economical in comparison to other forms of content. All you need is an idea, script, voice-over artist, animation software, and voila- you have a top-notch quality video in no time.
- GOOD FOR BUSINESS TO BUSINESS MARKETING:
Whiteboard explainer videos suit the corporate world. A study found that 59% of senior executives are likely to click on an explainer video before going through heavy texts. This makes them imperative for business communication.
- HELPS RETAIN THE INFORMATION:
Research tells that the human brain processes information through videos 60,000 times faster than through texts. Involving multiple senses helps with better memory also which is one fantastic benefit of whiteboard animations.
- BEST FOR DELIVERING COMPLEX IDEAS:
Whiteboard animation videos are engaging and easy to understand. When paired with a good script and narration, the bright colours and beautiful illustrations pique the viewers’ attention and keep them captivated till the very end. This allows you to incorporate many complex ideas into one video without compromising on the audience’s interest and engagement.
- HIGHLY INTERACTIVE:
Animation videos are highly interactive and help you connect better with the audience. This eventually leads to higher CTR, increasing the conversion rates for your brand.
- GREATER CHANCES OF GOING VIRAL:
Whiteboard videos are almost always trending on the internet. Considering this, all the people trying to build an online presence should be creating animation based content.
WHO SHOULD USE WHITEBOARD ANIMATION?
Now that we know how beneficial and valuable whiteboard videos are, the question might arise about who should be using them. The truth is whiteboard videos cater to all types of audiences. From big businesses to students to people casually surfing through video deposition sites like YouTube, everyone relates to animations, so whiteboard videos are for everybody.
But if we talk specifically about who must use it, here is a list
- BUSINESSES: We have already established earlier how animation videos can increase conversion rates for brands. On this date, embedding whiteboard videos in your websites is a must if you want to appeal to your consumer base.
- TEACHERS: As teachers, you want to prepare complicated lectures in a way that doesn’t bore your pupils. It is a proven fact that whiteboard videos are engaging and help with retaining knowledge and giving a good classroom experience to the students.
HOW TO SHORTLIST THE RIGHT VIDEO CREATING COMPANY FOR YOURSELF?
Video production is an investment. These videos are to help you with marketing, educational or informative purposes. To get a high-quality video generated, you might want to take help from experts. Many companies offer animation and video making services, but before signing up with them, here are a few things you should look for:
- CUSTOMER SERVICE: Good communication is essential to the success of any creative endeavour. Pay adequate attention to the company’s customer service when choosing them for a job.
- QUALITY: A good whiteboard company would employ actual artists for the job and not have it as a side business. This ensures high-quality work.
- MARKETING: There are some companies that not only make a video but also help you market it. Knowing their product will guide you through the best ways to get a maximum number of hits. Even if a little expensive, they should be given a chance because it would hugely benefit your business.
- PRICE: Comparing the prices of different companies and choosing the one offering the best package for you is the way to go.
- WORD OF MOUTH: Doing a thorough background check and looking for the rating and client feedback for the company can help you make the best decision.
THE BEST SOFTWARE FOR WHITEBOARD EXPLAINER VIDEOS:
As someone who wants to get started with whiteboard animations, you might be searching for software to help you get done with the task efficiently. Considering that there already are several unique applications and programs, here is a list of some of the best whiteboard animation software present in the market.
Looking around for animation software, you must have come across Doodly. This desktop software allows you to create videos on white, black, green, and even glass board backgrounds with a drag and drop interface. It has a library of many custom images designed by professional artists, a variety of canvases, different characters and hundreds of props. Based on the subscription package, it also offers an audio library for your background music. Using all these tools allows you to create fantastic animations and videos for educational or marketing purposes.
Easy video editing, a plethora of impressive features to choose from, and availability to be used offline make it extremely helpful for beginners. And so, if you are new to video making, with no prior skills, Doodly is your go-to.
Created to generate professional-looking animations and high-quality explainer videos, Videoscribe is a reasonably popular software for Windows and Mac. Ideal for beginners, this software offers numerous amazing pre-made doodles and artwork that can be employed to create top-notch illustrations and customizable videos. One of its best things is that it provides a varied pricing scheme; users can opt to purchase it through a one-time payment for indefinite use or buy a monthly or annual subscription.
If you want professional results at a low cost, consider using Explainidio. A software with 600 animated scenes, more than 300 fonts, various animated characters and many doodle sketch images, Explainidio is one of the best for creating eye-catching, engaging videos. Allowing multiple animations and multi-timeline editing at one time, this application can also help generate full-motion videos. And since it guarantees a full refund within 30 days, it is worth giving it a try.
- EASY SKETCH PRO 3.0:
Easy Sketch Pro 3.0 is a video editing software that allows users to create doodle videos and transform them into interactive business and teaching tools that too in a one-time pay off which is less than $100. What makes it unique is its “Make my Video Interactive Feature”, which allows users to add hotspots into videos. You can use this hotspot feature to insert a call-to-action, or various buttons like YouTube, Skype, Linked In, etc., all of which can help better your business by increasing the engagement with the audience.
A popular video editing tool, Filmora can also be employed to create premium quality whiteboard videos. With its many admired features such as advanced text editing, 4K resolution editing support, colour grading presets, etc., this software is a great tool to generate interactive explainer videos with beautiful colour illustrations and a well-suited voice over.
Including more than 200 colourful and unique scenes, character animations, 2000+ animated icons in 30+ categories, Renderforest is a great application that can assist you in producing catchy videos for free. With its many excellent attributes, it can help you create educational presentations or corporate scribble videos. It is best if you want a high-quality whiteboard animation that is absolutely 0 cost.
Each software has its unique features, and now that we have provided you with a list, choose whichever best suits your needs.
THE BENEFIT OF HAVING YDRAW CREATE YOUR VIDEOS
Who is Ydraw? Ydraw is a Whiteboard animation company that has worked with Disney, Amazon, and Verizon name a few companies. Unlike animation software, Ydraw has professional artists in house as well as voice over talent and you get to fully customize your video. When using a software, you have limited choices that are not unique to the project that you are working on.
When starting a project with us, you will start by filling out a questionnaire. We want to get to know you, your company or project, and your style. Once we understand your vision, we get to work for you. Unlike with animation software, where the editing and work is up to you.
At Ydraw we’ve helped over 3450 brands discover their message, create their video and deliver their story. We want to do the same for you!
You can see that whiteboard videos are imperative in this age. Either you are an educationalist, a brand or just any type of content creator, to establish your name, you need to get on board with animation videos.
This article tried to comprehensively bring to you all the information relevant to whiteboard animation videos. As simple as they are to create, there also are some nitty-gritty details to pay attention to for fulfilling the purpose, be it education or marketing. Consider the factors mentioned in the article and generate for yourself a top-quality, perfect whiteboard explainer video.
Creating a whiteboard animation video for your business is a great idea. But don’t make the decision without putting in some thought first. It’s certainly a good idea to cover all your bases before putting your marketing dollars to work. But since you’ve haven’t given yourself the green light yet, let’s go over something important. You need to know what to consider before creating a whiteboard animation video.
Remember that there are a lot of companies out there that create whiteboard animation videos. The style and quality of work differ from one company to another. And as popular and effective as these videos are, a lot can go wrong in certain circumstances. This won’t happen to you, though, because we’re going to give you the information you need before moving forward.
Here’s what to consider before creating a whiteboard animation video.
Is a Whiteboard Animation Video Right For My Business?
There is almost no circumstance where the implementation of a whiteboard video wouldn’t help. They translate extremely well to virtually every kind of business. But we suppose it would be disingenuous to say with certainty that they’re perfect for every situation. The type of service or product you’re promoting, your long-term marketing goals, and your message should influence your decision.
But there are some circumstances where whiteboard animation videos really are a perfect choice. For example:
When You’re Explaining Something Technical or Complicated
If the message you want to deliver involves a complex system or innovative idea, whiteboard animation videos are ideal. Research has shown that retention increases almost 20% when information is delivered this way. When education is the goal, the whiteboard style excels. This kind of animation can unravel concepts in a fun and engaging way.
When You Have A Lot To Say
Whiteboard animation videos are great at presenting lengthy information in an appealing way. The best examples are whiteboard videos that animate speeches. You’ve likely seen some of these. The brain retains visual information better than auditory. So when animated explanations are paired with the audio of a speech, the speech is no longer, well, boring! It becomes exciting and twice as interesting when you see the speaker’s words come to life in a creative way.
When You Need A Corporate Training or B2B Video
Whiteboard videos are very popular in the corporate space for a reason. It doesn’t matter if the artwork style that matches your business is cartoony or realistic. With precise copywriting and good artwork, your B2B or training video will pique the viewer’s interest and keep their attention. Compared to other options, whiteboard animation should be strongly considered for corporate purposes.
Mistakes Companies Make When Creating A Whiteboard Animation Video
Not every whiteboard animation is created perfectly. Knowledge, experience, and asking the right questions are important to the success of your video. Some common mistakes in whiteboard animation videos are:
To Show The Hand Or Not To Show The Hand
Make sure you decide if showing the drawing hand is what you want. Most of the time, clients prefer to show the hand. It can bring a sense of realism and gives the video added character. But, sometimes showing the hand doesn’t mesh with the aesthetic. Communicate with your creative director to make this decision.
No White Background
We’ve seen whiteboard animation that presented content with a fully-colored background. In our opinion, this a mistake. It lessens the effect that this kind of animation can have. When the viewer sees the artwork manifesting on a white background, it becomes familiar. In a very real way, the white background makes the video more relatable. Only use color for background purposes to help emphasize certain points.
Be very cautious when thinking about doing a full-color background in whiteboard animation videos. It’s almost never a good idea.
No interconnected artwork
One of the calling cards of whiteboard animation is the seamless style of interconnected imagery. One thing always leads to the next with many images literally connected to each other. Some videos choose not to do this at all, resulting in a less-effective final product. We’re not saying the ink should literally connect everything throughout the entire video. But make sure that you break from connected imagery sparingly. Too much isolated imagery can hinder continuity.
Creating A Whiteboard Animation Video Using Multiple Artwork Styles
This adds confusion to the video that just isn’t necessary. Choose an art style and stick with it for the whole video.
Be sure that the whiteboard animation company you’re using has talented, experienced artists working for them. Bad artwork defeats the whole purpose of putting your marketing dollars toward a project like this. Look at artwork samples and previous videos the company has made to make sure it’s what you’re looking for.
What To Consider Before Creating a Whiteboard Animation Video – Conclusion
When choosing a whiteboard animation company, makes sure they’re actually a whiteboard animation company. Meaning, don’t go with a company that runs a different kind of business but offers whiteboard animation on the side. Hire professionals. Even if it costs a bit more, it will be worth it. When done right, commissioning a video like this can have far-reaching, positive effects. Do your best to stay informed and steer clear of easily-avoidable mistakes.
Contact Ydraw for the best customer experience and the best whiteboard animation videos in the industry!
“Hello, my name is Mr. Important the CEO of Important Products… but the true important person is you!”
Uh wrong… Can you believe this guy?
He has officially lost us within the first line.
Code #282: If you want your audience to believe your product is important… focus on them and their needs, not on yourself.
This code is very important when creating successful content.
Don’t be Mr. Important.
What makes things funny? Our own sense of humor isn’t always funny to the guy sitting next to us. So, let’s look at a few simple principles used in Improv to make your video funny to all of your audience!
First and foremost, there is TRUTH in COMEDY! The funny comes from the experiences we have all had in our lives. Think about sitcoms, why do they work? They take something so simple, like everyday life and exploit it. The ups and downs of dating and heartbreak or fighting for that perfect job, only to find out that it isn’t so perfect. But where does the comedy come from?
The funny comes from the unexpected. The moments of truth. It comes from showing not telling. We have all been there…the time in the grocery store when two people are having a conversation in public and you can’t help but listen, even though you know the topic should have probably been left at home…yeah that stuff.
So let’s take a look at this funny scenario….
We see two shadowy figures digging holes in a graveyard. It’s dark, but we can see that there’s a body behind them. It appears that they are covering up a murder! The scene is quite grim and creepy… so how is this funny? The car lights flicker on and we get a better look of the situation… only to reveal…two clowns? Okay, now this is way more terrifying, but their must be more to the story… so as we get closer, we overhear…
Clown 1:“Look Stan, all I’m saying is I’m sorry she left you. You deserve better!”
Clown 2:“You know Joe I just don’t understand, I did everything I could to make her happy.”
Clown 1:“Hey, you know, it’s okay if you want to cry. It’s just us brother.”
Clown 2: (in tears) “Life is just so unfair! But hey how’s the wife and kids?”
Clown 1: “They’re real good. Sally just started walking…”
The conversation continues as they are digging a shallow grave wearing their clown costumes. So, we know they are clowns, we know they are friends, and we know what happened…but they don’t have to tell us that they murdered this guy. We just know! If we focused on the body, or what happened the scene would drag on, the audience would get board with details and information that they don’t need.
This scenario leads us to the truth of comedy…Relatability!
Think about how you feel when you pop bubble wrap. Did that put a smile on your face just thinking about it? How about when you scoop peanut butter from a freshly open jar, yeah there’s that satisfaction face. See how easy it is to relate? All you have to do is capture a moment when someone has used your product in such a way that it brings a clear feeling to your audience.
Just remember that comedy is subjective, but so is being bored out of your seat. By using these tried and true principles of Improv Comedy, you can help your audience laugh at the unexpected, learn about your great product/service and keep them interested and wanting more.
So, let’s get out there and take a fresh approach to comedy, and whatever you do, if you see two clowns walking your way…RUN!
Teddy Roosevelt has been quoted many a time, “Nobody cares how much you know until they know how much you care.” And this goes especially for Marketing to Your Audience!
You see, you CAN begin your marketing by sharing your giant Pedigree* of Success, your giant Rolodex* of clients that come at your every beck and call, and your impressive collection of Vintage Star Wars action figures, boxed in mint condition. BUT THEY DON’T CARE!
Okay…maybe the Star Wars figures, I mean especially if they have that one Rare Boba Fett*…
My point being, don’t make your first impression with your audience ABOUT YOU. In fact, you may consider, minimizing the mention of “you” to the smallest amount possible. Your marketing NEEDS to be about THEM.
The Mom who is exhausted carrying around a giant purse that contains everything known on the periodic table of elements. She wants to know that you care about her and her plight, when you sell her your amazing, mega-organizational handbag.
Spend the time in your marketing, connecting with her. Show empathy for how hard it is to carry that overgrown purse. Use humor to help her have a chuckle about it because she knows how impossible it is to find that lip gloss when her chapped lips are screaming for moisture, and the kids are clawing their way to find a granola bar in there too. She will totally think to herself, “Been there done that!”
By doing this, you will establish a relationship with your audience, in this case the Moms of the world. Now, they’ll care to listen to YOU! You have their attention because you relate to each other, on an emotional level. You are selling a relationship BEFORE you sell a product or service. So now, proceed to show some of the cool features of this “Heavenly Handbag” and again relate those features to them.
On a side note, keep your features explanation brief. They don’t need to know the process of “cutting and stitching every nuanced detail” that you researched; they just want the HIGH LEVEL facts that relate to them. This will keep them EMOTIONALLY engaged in your marketing.
In the case that you do spend time talking about YOU, make sure it’s to show how you relate to them. The purpose of sharing this piece of you is to connect with them, and not to gloat about you or in any way make you seem superior. If you don’t connect with them, be on their level, share their emotions, they will see right through you and go elsewhere for a solution to their need.
So…QUICK 5 POINT RECAP
- Marketing is about THEM
- Show Empathy
- Use Humor
- Emotional Engagement
- Sell a Relationship
NOW, get your groove on and practice that Electric Slide together! It’s all about the relationship, and your audience will respond to you once they know that you care about them.
*Pedigree – Pretty sure it’s some type of dog food.
*Rolodex – The Stone Age variety of a contact list on your smart phone. Geesh, writing all those cards sucked.
*Rare Boba Fett – A Boba Fett figure that was designed exclusively as a cereal box mail-in item in 1979. It was advertised with a Rocket firing backpack, but the actual production firing rocket was made stationary, as it was deemed a “choking hazard.” This figure is still highly sought after by collectors and has fetched upwards of 20K at auction.