5 Celebrities that Would Endorse Ydraw for Whiteboard Animation
Whiteboard animated marketing videos have become a hot commodity in the recent years – such a hot commodity that there are a few celebrities who know all about them and would love to put in a plug for Ydraw’s creative whiteboard genius. Take a look at 5 celebrities would would endorse Ydraw in a heartbeat – if they only could:
Amanda Bynes
Bynes left movie making to get into the video scribing market, but try as she did, she couldn’t compete with Ydraw’s unwavering success. Turns out this historically balanced and well-rounded actress couldn’t handle the pressure and went seven different kinds of crazy. However, if she were in a more mentally stable place she would totally recommend investing in a Ydraw whiteboard video for your business.
Lady Gaga
Lady Gaga actually gets most of her outfit ideas from Ydraw videos. Our artists sketched characters in outlandish getups for audience entertainment purposes, and Lady just went gaga over them – using her endless resources to turn those imaginary outfits into realities.
Ashton Kutcher
Ashton – or shall we call him Chris – has recently proven himself a pretty good guy. With his viewpoints on climbing the ladder of success being kindness and hard work, who’s to say he wouldn’t endorse Ydraw whiteboard videos? We just haven’t had time to ask him yet.
Demetri Martin
Demetri has always been a fan of Ydraw’s whiteboard animation skills. He has even tried to replicate them in his comedy acts, yet he never progresses past a magic marker and jumbo pad of paper. Bless his funny little heart.
Jimmy Kimmel
It’s no secret that Jimmy is always on the lookout for the next hilarious viral video, but did you know that passion was sparked by watching Ydraw whiteboard videos in his free time? It’s true. He was so impressed by Ydraw’s creativity and uniqueness that he started looking for other videos to make him laugh, which brought him to Youtube. Unfortunately, there are so many videos to sift through on Youtube that he hasn’t been able to promote Ydraw videos yet – but just you wait.
Big or small, every online business can benefit from a whiteboard video marketing campaign. Here are 5 reasons why you should consider a whiteboard video:
Whiteboard Videos Are Affordable
In some instances, the cost may be as little as a pack of dry-erase markers from the drugstore. Whiteboard videos are super easy to DIY, and if you’re a bit of a talent then you might be pretty much set. However, if you’re like the bulk of us who can’t get evolve past cave-man drawings – there are several companies out there that will collaborate with you to create a whiteboard video that will stun and inspire any audience.
They Enhance Content
Whiteboard animation is more dynamic than text, a talking head or radio ad. With whiteboard your characters’ abilities are only limited to your and your writers’ imaginations. Whiteboard videos can also be a lot more interactive, with clickable links and thumbnails that take viewers to other related videos or a separate call-to-action page.
They Make it Easy to Explain a Concept
Whiteboard videos are especially useful for services or products that require a little explaining to sell. If your target market just isn’t quite picking up what you’re putting down, they might need a little education on why they need what you’re selling, and whiteboard is the easiest and most cost-effective method. This is why whiteboard videos are often referred to as Explainer Videos.
They’re Easily Shareable
Whiteboard animation is not only more interactive and versatile, it takes your message and condenses it to only the most pertinent information – making it short, sweet and to the point. These are the kinds of videos consumers are willing to share with their friends and family – no one wants to be the guy infamous for always sending those long, dry six minute infomercials.
They Engage Audiences
Whiteboard has the unique ability to grab the attention of all types; its use of images, narration and sound effects are captivating to both right and left brained people. There was a recent post written here at Ydraw that studied the differences in viewer engagement and abandonment across all types of video formats – unsurprisingly, whiteboard videos were able to keep the attention of a greater percentage of viewers for a greater length of time. You can read all about that study HERE.
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So what does Video Scribing even mean? It’s actually pretty simple: it’s the term used to define someone acting as a scribe to the narration while being videoed. Simple enough, right? Video scribing is the Chef’s Surprise of an artist’s style mixed with videography, sound engineering, animation and stop motion photography – but this time the results are delicious and you want more.
Video scribing is one of the most engaging forms of visual story telling. With the dwindling attention span of the average consumer, it’s important to create something that your viewers will watch all the way through. Video scribing is an exciting, multi-sensory experience, using audio, video and third party interaction all in one package – It’s video based story telling.
Video scribing is like whiteboard animation or illustration. The video starts with a story, captured in a steady stream for easy editing, and the end product is flexible and easy to modify if needs be. The video is edited to speed up the movement with special video production software, leaving a crisp, clean video that is almost always less expensive than any other video type.
Ydraw creates the best video scribing videos around. We’ve had a lot of practice doing this, and have learned through trial and error the best way to create a video scribing video that holds the audiences attention. People are fascinated by video scribing videos, it’s like a storybook that has been brought to life. Who doesn’t wanna watch that?
No matter how you spin it, in the end, video scribing is an experience. There’s no time for becoming bored – just when you’re tempted to fast forward something new happens and you’re hooked again. You’ve been scribitized!
Contact Ydraw with any questions or additional information that you may have.
If you do not know what a USP is, then you certainly need this information, so read on! This simple blog could change your business forever. I really mean that. USP stand for Unique Selling Proposition, it is a must have for any business. I am going to show you how to create the perfect USP step by step so when you leave your office today your customers will know what you do. Please spend a couple of minutes to do this simple exercise I paid big bucks to get this info and I am passing it onto you because I love you and I have seen too many businesses get a video who have no idea what problem they solve in the market place. Don’t be them.
Why should you develop a USP?
You will have a big advantage over your competition
You will have clarity about who you are
You will get more leads
You will have better conversations with potential clients
How to Develop the Perfect USP?
I will first tell you how I came up with the USP for Ydraw and the mistakes I made. Initially when Ydraw was started my USP was “#1 Video Scribing Company” Then it slowly developed into “Creative Videos that Inspire.” As you can see those do not work. I want you to do better. If someone came up to me and ask, “What do you do?” and I answered with, “#1 Video scribing company,” you can see how confusing that would be. I pretty much killed the conversation before it was even started. Those are slogans not USPs.
Here are a couple of things to ask yourself:
What are you awesome at?
How will you solve the problem of your target market?
Do you have a guarantee?
Are you believable?
How can you include your personality?
The Unlimate Questions is…..
Why Should I (your future client) choose to do business with your versus any and every other option available to me?
Here are a couple of examples
World’s Strongest Librarian
Get Stronger..Get Smarter..Live Better…Everyday!
Kiva
Kiva connects people through lending to alleviate poverty.
So after much thought and coaching I finally came up with this:
Ydraw
Ydraw creates #1 whiteboard videos that engage, maintain, and inspire any audience guaranteed…because we love you!
Where most people make the mistake is they try to get overly creative. Make sure your USP actually says what you do for your traget audience. Don’t make it too complicated, think simple. Get started on your USP and, like mine, it will most likely change overtime. Create a list then get the opinion of others. In a nut shell, you just need to answer the question.
Getting your message out there can be one of the most troubling projects one can go after. It seems that there is just nothing that has the ability to get customers to focus on the message at hand and be able to remember what they have been told. This is where video scribing comes in. Video scribing is a form of video animation in which whiteboard video displays are created in order to seize the audience’s attention. In this type of video animation an actor or actress performs a type of animation that is actively occurring on the screen. It is done in multiple steps that are designed to engage the viewer and keep them looking forward to the next step.
This form of whiteboard video is having a great success in getting points across while being memorable enough to deliver long lasting and efficient results. It is especially useful for products or services that require a little bit of education to sell. The video scribing is done in a way that is simple to watch and can get hold of the focus of even the most difficult to reach group of customers. This is due to the fact that it is more engaging than making the customer read a block of text and is more dynamic than listening to a radio advert. Essentially, when it comes to video animation there is nothing that customers would more rather choose to view than whiteboard videos because they don’t feel like advertisements. Instead this form of video scribing feels like art, and art is memorable.
Length Benefits:
animated business videos
Because these videos are so engaging, it is easier to convert and get an audience to watch your video for more than the average viewing time on YouTube. On average, viewers tend to watch videos for a minute and a half, then clicking away because they lose interest. With animated business videos, the average watch time from viewers is much longer, because viewers tend to stay engaged with the video for longer than other video mediums. Amazing!
Process:
The process to make animated business videos goes into many different categories including filling out the questionnaire, script writing, storyboarding, creating the animations, doing revisions and going back and forth between the client and the company, editing the video, adding voiceovers, adding music, and more. Depending on the style of artist, clients can create anything they can imagine, it is limitless what can be done whiteboard animation. Whatever someone can think of, can be created.
