If you do not know what a USP is, then you certainly need this information, so read on!  This simple blog could change your business forever.  I really mean that.  USP stand for Unique Selling Proposition, it is a must have for any business.  I am going to show you how to create the perfect USP step by step so when you leave your office today your customers will know what you do.  Please spend a couple of minutes to do this simple exercise   I paid big bucks to get this info and I am passing it onto you because I love you and I have seen too many businesses get a video who have no idea what problem they solve in the market place.  Don’t be them.

Why should you develop a USP?

  • You will have a big advantage over your competition
  • You will have clarity about who you are
  • You will get more leads
  • You will have better conversations with potential clients

How to Develop the Perfect USP?

I will first tell you how I came up with the USP for Ydraw and the mistakes I made.  Initially when Ydraw was started my USP was “#1 Video Scribing Company”  Then it slowly developed into “Creative Videos that Inspire.”  As you can see those do not work.  I want you to do better.    If someone came up to me and ask, “What do you do?” and I answered with, “#1 Video scribing company,” you can see how confusing that would be.  I pretty much killed the conversation before it was even started.  Those are slogans not USPs.

Here are a couple of things to ask yourself:

  1. What are you awesome at?
  2. How will you solve the problem of your target market?
  3. Do you have a guarantee?
  4. Are you believable?
  5. How can you include your personality?

The Unlimate Questions is…..

Why Should I (your future client) choose to do business with your versus any and every other option available to me?

Here are a couple of examples

World’s Strongest Librarian

Get Stronger..Get Smarter..Live Better…Everyday!


Kiva connects people through lending to alleviate poverty.

So after much thought and coaching I finally came up with this:


Ydraw creates #1 whiteboard videos that engage, maintain, and inspire any audience guaranteed…because we love you!

Where most people make the mistake is they try to get overly creative.  Make sure  your USP actually says what you do for your traget audience.   Don’t make it too complicated, think simple.  Get started on your USP and, like mine, it will most likely change overtime. Create a list then get the opinion of others.  In a nut shell, you just need to answer the question.


+Jace Vernon