Video Remarketing Strategy For YouTube Ads – Moron Monday

Video Remarketing Strategy For YouTube Ads – Moron Monday

In 2019 we are sharing all the goodies. We’re starting a video series called Moron Monday talking about what we’ve learned about video marketing over the years and what you should be implementing into your business.  You can check these out weekly on our YouTube Channel.

In this weeks video, Jace is sharing some tips on video remarketing and why it’s important.

 

 

 

 

 

Video Transcription

Hey guys, Jace over here at Ydraw. Today I want to go over just a couple things on video remarketing, why it’s important and what you need to do to put it into play.

 

 

1. Build Your Audience

First off, most people take multiple touches for them to become a customer.

If I’m going to go get a product, usually I’ll look at it online, I’ll talk to somebody, I’ll look at it some more, and then finally a couple months to sometimes years down the road, I’ll finally make a decision.

Something you can do to stay in front of your audience is create a simple video remarketing campaign.

Very first thing you need to do is actually build that audience.

Google gives you the ability to put a pixel on your website. If you go to Google Ads, within Google Ads or Google Analytics, you will find a pixel. You can also use Google tag manager.

You go in there and you find a pixel, you get the pixel and then you put it on the header of your website. That way when someone comes to your website they then get a cookie and you can start running and remarketing.

But you can go a step further… so instead of just running and remarketing, you can run them a video remarketing campaign that shows up on YouTube.

Also, they’re getting pretty aggressive on their TV advertising, so if people are coming to your site, they’re home watching TV, you can then run them an ad.

The very first thing is to get that pixel and get it on your site. You should be doing that anyway and building out your audiences. A 30 day, a 15, a 7 day, a conversion, there’s all types of audiences.

Then also, make sure that you build out an audience of anybody who has watched your YouTube videos.

 

2. Get A Video

Step two, you need to get a video. It can be professional or it can be homemade. You just need to get one, make sure that video’s very engaging.

Make sure that you have a good call to action on there and you’re telling the audience what you want them to do.

Another thing you can do to help it be engaging is educate. Kind of like what I’m doing here, I’m going to give you guys a lot of education, provide you some value, and then you can turn around and ask for their business later on.

If you can’t afford an expensive video, pull out your phone and give them some good education. Then make sure you give them a call to action like go visit your website.

 

 

 

3. Create Your Google Ad

Then finally when you have those two things in place, you got your pixels, you’ve tracked your audience, then you have your video, now you need to go create your campaign.

Go to Google Ads.

You’re going to target your website visitors or target anyone who’s watched your YouTube videos.

A small budget works but if you have too small of a budget, you need to make sure you exclude videos like games.

I even like to exclude mobile sometimes. I feel like when people are on their mobile phones they’re going to a YouTube video they want to watch that’s there and they’re more likely to skip.

But on their desktop, I get higher conversions. So, I’ll turn off my mobile remarketing campaign and just leave it on desktop.

There it is. If you have questions, you can go visit us at Ydraw.com. Feel free to call us. We’d be happy to help you on your video. We’d also be happy to help you set this up.

We’re doing video marketing campaigns all the time and this is just one little aspect of video marketing.

Explainer Video Strategy #4: Effective Video Marketing Distribution Strategies

Explainer Video Strategy #4: Effective Video Marketing Distribution Strategies

Explainer video marketing effective distribution strategies are measured through many different aspects of a brand marketing campaign.

 

Some key strategies to consider as well as ideas on how to develop some video marketing goals are listed by Ydraw.

 

Explainer video marketing metrics are hard to specifically define, because they are different for each company and it’s ultimate goals. It is important to find those key metrics along with these other helpful strategies for brand video marketing distribution success. Listed are a few key metrics a brand should consider when starting a branded explainer video marketing distribution strategy.

 

Brand Awareness: This is one of the main goals of many explainer video marketing campaigns, and usually involves a campaign to reach a broad audience. Effective campaigns can be used through real-time-bidding exchanges like SpotXchange or TubeMogul. What is real-time-bidding? This is a way of selling and buying online display advertising in real time, one ad impression at a time. There are also various video ad networks that can be used if a company does not want to be monitoring bids 24-7 including Tremor, YuMe, and Brightroll.

 

User Engagement: Many brands look toward online explainer video marketing because of the amazing ability users have to share videos through social networks and media. The ability to share videos through social networks has many business owners excited to start a video. If a brand is looking to optimize their video for sharing socially, it is a good idea to consider cost-per-view models. This means that a video is placed as content on a site. Viewable Media and Sharethrough are various CPV players that could be useful to a growing brand.

 

Content Strategy: Content in a video is maybe the most important part of a branded video campaign. A video must be informative, entertaining, and able to compel audiences and hold user engagement. The goal is to hook the user and grab their attention for as long as possible.

 

Overall, it is important to develop, as a brand, what the key points and goals are for marketing. Once those are set in stone, it is also good to consider the 3 previous strategy helpers in video marketing. Every aspect of a video marketing campaign should be aligned ultimately with the brand goals. What are the ultimate video marketing brand results that are important?

 

Ydraw has had successes with various video marketing distribution strategies, including releasing videos on YouTube, Vimeo, and other popular formats. Find the right distribution strategy that fits, and make sure to email Ydraw and tell them about it!

+Jace Vernon

+Alecsy Christensen