by Ydraw | Aug 9, 2012 | video
There are a lot of reasons to not have a video for your company. Those reasons are, for lack of a better word, wrong.
For the cost, a video is one of the absolute best pieces of marketing material you can create for your business.
According to Google:
Videos are as effective as TV in building awareness of your business. And they get results – like an average 20% increase in traffic to your website
TV ads cost a fortune, both to produce and to run. But a web video can be as cheap as you want it to be, and the broadcasting is free.
Here are some other reasons you need a video:
Reason 1 – People don’t want to read
Sure your product is amazing, and you have pages of descriptions, features, benefits, and testimonials. But a lot of people don’t want to read any of it. Speak to these people with a 45 second video that captures their attention, imagination, and interest.
Reason 2 – Rank higher in search
YouTube is the second largest search engine in the world, right behind Google, who owns YouTube. People are searching for YOUR product or service not just on Google, but on YouTube. If they don’t find your video, they’ll certainly find your competitor’s. As well, videos show up on Google searches as well. Your video buys you more screen real estate on that crucial first page of search results.
Reason 3 – Endlessly Shareable
Videos are so easy to share and embed in other websites that if your video is compelling your fans will do your marketing for you. No one wants to send off an entire website that’s just a boring URL until you get into it, but a video is real, it has a button you can click, even in an email or embedded somewhere else.
Reason 4 – Endlessly Versatile
This single video has so many purposes. Of course you’ll post it on your site and YouTube, but what about using it in your office, at trade shows, loading it onto a flash drive and handing it out to prospective clients? Include it on Facebook, your LinkedIn profile, and in your Twitter blasts. The REACH is incredible and will justify the cost of producing your video without question.
Reason 5 – Make an Impression
With animation, visitors to your site will remember 58% more on average than with just images and text. It is LITERALLY impressing itself on your prospect’s brains.
Reason 6 – Distinguish Yourself
Your company is the best at what it does, right? Right. Does your web copy sound like came out of some undergraduate textbook on marketing? You need to STAND OUT from your competition. A well-made video not only showcases the benefits of your product or service, it also gives you a chance to express your company’s character, philosophy, and culture.
Reason 7 – Entertaining your prospects
It’s tough to make web copy that is both entertaining and effective. It’s easier to lose someone with text, easier to be misunderstood. People are used to videos that are all over the place. If you sell blankets, make a video with a murder-mystery theme. Have a new accounting system? Your video can show how it’ll keep your books during the inevitable zombie outbreak. Entertain your prospects with a funny story, witty dialogue, or fascinating visuals. Even if your message is pretty standard, there are some amazing visual styles that are entertaining in and of themselves.
The latest trend is video scribing, or whiteboard animations, done by companies like Ydraw. No matter what your message, this type of creativity is sure to engage your viewers.
Reason 8 – Some Stats
– Including your video in an email marketing blast will increase your click-through rate by 96%
– Adding an explainer video to your website can increase your conversions by 20%
– Videos on your site also increase brand recognition by 76%
Still not convinced? Your competitors are. Get your Whiteboard Video today.
+Jace Vernon
by Ydraw | Jul 18, 2012 | scribble video
Scribble video marketing for search optimization is critical in any video campaign.
Getting the right title on a video can help users find a video better, help a video be more searchable, and help a video go viral. These 4 tips will help start the process to a successful title that is fully optimized for search.
To be on the top of YouTube and Google, it is extremely important to optimize the title of the video that is being produced, as well as making the title compelling to potential viewers. This is the first thing a viewer sees and searches for to get to a video. Here are various tips when choosing a successful title for a video:
Do Not Deceive: Make sure the title of the video aligns directly with the content of the video. If the title does not correspond with the content, viewers will likely click away from it. Let potential viewers know what the video is about, and don’t try to confuse them.
Do Experimenting Later: In publishing the first video of many, it is more important to develop a title that has more of an emotional response to viewers, as opposed to one that is used explicitly for keywords and rankings. Keep in mind that it is always possible to go back and re-title videos, so after a few days when subscribers have seen the videos, it is ok to go back and optimize the titles more for search results, experimenting to see what works best.
Do Take Advantage of Current Events: If there are videos that are older, one trick is to take advantage of current events, for example, during the fourth of July, if there is an older video pertaining to fireworks or something about that, it is good to go back and update the video to see if there can be another wave of views.
Do Not Use Long Titles: Even though there is room for 100 characters in a scribble video YouTube title, people will only see the first 50-60 characters when it shows up in searches. On Google, only 50 characters will be seen, and 55 characters in the YouTube search. Keep the main keywords towards the start of the title, and keep the title within the 50-60 character range.
+Jace Vernon
+Alecsy Christensen
by Ydraw | Jul 6, 2012 | scribed video
Scribed video practices for SEO through online video can help improve internet marketing results, help develop a relationship with users, help in online presence for a company, and in social media efforts.
Scribed video practices for search engine optimization to get better video results are essential for any successful video marketing campaign. These tips are critical to remember and follow when marketing and releasing a video.
Tip #1: Learn about the latest search engine news and guidelines from SEO sites including SEOMoz, Search Engine Journal, Search Engine Watch, SEO Book, and Search Engine Land.
Tip #2: Do some keyword research on YouTube, to see what users are essentially searching for. To get more niche keywords that are searched, it can help to use a filter on YouTube as well. Research keywords on Google as well, and see what people are searching for.
Tip #3: Create a video sitemap for the video, so that Google can recognize where the video is without hesitation.
Tip #4: When putting a scribed video on a website page or post, make sure the video is shareable through social media plugins like Facebook and Twitter. This will improve SEO, with Google announcing that they take into account likes and tweets with internet marketing. This is also great for word of mouth through people being able to share content and hype of trending videos.
Tip #5: Also with a website page and a video, or any page for that matter, make sure your landing pages load quickly and effectively. Google also ranks websites and pages based on factors including how long it takes a website to load. Faster pages improve user experience and result in less bounce rates. Tools to help with site speed include PageSpeed, YSlow, WebPagetest, and Webmaster Tools. Take advantage of some of those tools and improve the quality of a page or website.
Scribed videos alone can improve video marketing results, but including this, there are many other factors that make a scribed video available for users to conveniently view. These five tips can help a video marketing campaign in many ways, and make company videos viral.
by Ydraw | Jun 14, 2012 | quick draw video, Video Strategy Guide
Quick Draw Videos Strategy #1: Best Time To Release Media and Video
Quick Draw Videos: New Video Strategy Guide: Best Time to Release New Videos to Media.
Depending on the audience and venue a video is most likely to be viewed from impacts the optimal time to release a video. Quick draw videos released by Ydraw take in to consideration all of these facts when releasing a new video to the public.
According to information found from ReelSEO, some of the main venues to focus on targeting user viewing are computers, tablets, and mobile devices. If viewers are most likely to be viewing a video on a computer, it is best to publish the video early in the morning during the weekday, or between 8am and 11am on the weekend.
Get the PDF Version HERE
Quick Draw Video Strategy 1
If the extent of the viewing audience will be using tablets to view content, ReelSEO researched and shared that the best times to release video content is at 8am on the weekdays, with the worst time to publish being midnight and 6am.
Where do I begin?!?
For mobile friendly viewers, if a company is looking to target specifically mobile, studies have shown that the best time to publish content is around 5am or between 1 and 2 pm on the weekdays.
Be wary not to publish video content at the wrong time. OGVI shows evidence that the worst time to publish content for a computer or a mobile device is between midnight and 5am, and the worst time to publish when targeting a tablet is between midnight and 6am.
Overall, most video viewers do the extent of their viewing in the morning. Quick draw videos by Ydraw keep in mind that above anything else, the best bet for optimal views on all interfaces is making sure to release content early morning preferably after 6am.
REMEMBER: To get the best results in publishing successful video content, do not publish it after midnight!!!
+Jace Vernon
+Alecsy Christensen
by Ydraw | May 21, 2012 | Whiteboard animation
Whiteboard Animation Video Difference from Animation Videos
Is There a Difference Between An Animation Video and a Whiteboard Animation Video?
Many people have been following the trend of using animation video or whiteboard animation video as a marketing tool, and they know that it is a trend that really shows great results. Not only is it a way to generate interest, the conversion rate seems to be quite high. If considering using some sort of animation video in a marketing campaign, one may want to know what some of the differences are.
Types of Animated Video
There are basically three types of animation video that seem to be in use. First, the basic animated video is where a script is written and video images are designed and then animated. It works much the same way as a cartoon. Next, there is claymation animation, which is where clay is formed into shapes and camera shots are taken between movements. This is sometimes referred to as stop-motion animation. Finally, there is the whiteboard animation video, where viewers actually see the hand of the artist as characters and words are being drawn on a whiteboard.
Differences Between Video Types
Both the claymation and the animation videos are extremely time consuming to create, which can make them more expensive. Each frame of action is drawn in animation videos before it can be put together to form motion. The clay must be manipulated and individual frame shots taken for each small movement before it can be put together. These are very time-intensive operations.
With the whiteboard animation video, the video starts with a story just like in the other styles, but the video is taken in a stream rather than frame by frame so it can be easily edited. The lines are clean and crisp, and the actual product is very flexible and easy to modify if changes need to be made. The video is then edited with video production software to speed up the movement. In many ways, this gives production much more flexibility than the other types of animation because it can be edited at will. It also tends to be less expensive than the other options.
Alecsy Christensen