5 Government scandals you didn’t realize involved Whiteboard Animation

5 Government scandals you didn’t realize involved Whiteboard Animation

5 Government scandals you didn’t realize involved whiteboard animation

 

Because whiteboard animation is a relatively new internet sensation, it would make sense to blame video scribing for the trouble our country keeps getting into. You thought it was the Obama administration, didn’t you?

Here are 5 surprising ways in which whiteboard animation has played a hefty part in the latest US scandals:

1. NSA

Americans everywhere were outraged when news of the National Security Administration’s sifting through private emails and phone calls reached their ears. There are many rumors circulating about why the NSA felt the need to invade civilian privacy – but only one is true. And that is that James Clapper’s nephew’s girlfriend had told everyone at a family Christmas party how much more business her mother was able to generate by purchasing a whiteboard advertising video and hosting it online. Unfortunately for Clapper, and ultimately America, he had never heard of whiteboard video before and was simply trying to find a way to learn more. He figured the best way to do that was to listen up on millions of internet-surfing Americans to see if he could piece together bits of information and finally figure out what whiteboard explainer videos are all about.

 

2. IRS Scandal

Let’s not be hasty in blaming poor old Lois Lerner for the recent IRS party-targeting debacle. No, let’s do – because she can’t possibly blame her viewing of a whiteboard video wherein a little girl and her mother were having a tea party for a scandal like that. Mommy issues can be resolved with the help of a good therapist, and she definitely could have afforded one.

 

3. GSA Conference Fiasco

The lavish GSA conference held in Las Vegas is said to have excessively spent on ultra-fancy suits, gourmet dining and no doubt all the call girls $800,000+ will buy. But what the GSA is unwilling to admit is the hundreds of thousands of dollars spent actually went toward producing and viewing some of the most hilarious whiteboard animation videos known to man. Including the infamous Star Trek parody, which was so funny they laughed themselves sick – or maybe it was just the memory of the $50,187 that was spent on producing the video that upset their fragile stomachs. Either way, Martha Johnson had apparently developed an unhealthy obsession with explainer videos, and used the conference as a way to get her fellow employees hooked – thereby putting an end to any and all teasing and “whiteboard fetish” remarks around the office. I mean, what would you do in a situation like that?

Sadly, those hilarious whiteboard videos will never be seen by anyone else, because they were soon after destroyed by sheer embarrassment and shame. After all, that money could have paid the welfare of almost 900 Californians for a month!

 

4. Rising National Debt

Because Martha and President Obama have gotten together to play crazy eights every Tuesday night since his inauguration, it was only a matter of time before Barack developed a fascination with whiteboard animation, too. After billions of dollars were spent without reason Americans became suspicious. Some would have started questioning their own political moral codes if it hadn’t been for all the focus they put towards lobbying for Green Energy and Obamacare – which as it turns out are just excuses for him to develop more explainer videos – because producing whiteboard marketing videos is what he wants to do when he grows up.

 

5. Politicians Exempt from Personal Responsibility

Politicians across the nation say whiteboard videos are so engrossing that they can’t help but do whatever they are told while watching. A whiteboard video’s call to action is simply non-ignorable. Any self-exemption from responsibility by a politician can almost always be traced back to viewing a whiteboard marketing video, and statistics have shown this to likely be 100% true.

 

Well, now you know. America is on the path that it is because of whiteboard animation videos. Now, you can either be offended and turn to the streets to protest, or you can recognize the kind of great things whiteboard video can do for your business and jump on board the gravy train.

Whiteboard Explainer Videos

Whiteboard Explainer Videos

Whiteboard is not just for classrooms anymore. What once was used to explain complicated concepts in math, science and English is now used to explain complex features of a very helpful product. Say you have a product or service that has the potential to make millions of lives easier – but no one is buying simply because they don’t quite understand what you do. Creating a whiteboard explainer video is perhaps the most efficient way to incorporate a narrative explanation along with images and sound effects in order to maximize impact and ease of understanding. Suddenly, the light bulb flickers on – your audience gets it. And your audience wants it.

lightbulb1

In the past, whiteboard videos were primarily a way to inform or explain complicated concepts without necessarily pushing or selling. However, with the attention-grabbing and memory retention tactics used in whiteboard explainer videos, viewers can often be sold to without even realizing it. To the viewer, watching a whiteboard animation is a fun and painless way to get more information on a topic they’re interested in. But because whiteboard animation utilizes memory retention techniques – such as appealing to each type of learner, incorporating humor, and combining fast-paced visual information with sound – they walk away from the video with tons of information about your company tucked away in their long-term memory; easily accessible next time they run into a problem your product or service can fix.

 

The reasons your business needs a whiteboard video are several, but simple. In fact, if it were any more complicated we could probably create a whiteboard explainer video about whiteboard explainer videos. But I’ll tell you what – just in case you’re a little confused or still not convinced, we have made an explainer video about explainer videos, and you can watch it here.

+Jessica Anderson

Scribed Video Practices for SEO with Online Video

Scribed Video Practices for SEO with Online Video

Scribed video practices for SEO through online video can help improve internet marketing results, help develop a relationship with users, help in online presence for a company, and in social media efforts.

 

Scribed video practices for search engine optimization to get better video results are essential for any successful video marketing campaign. These tips are critical to remember and follow when marketing and releasing a video.

 

Tip #1: Learn about the latest search engine news and guidelines from SEO sites including SEOMoz, Search Engine Journal, Search Engine Watch, SEO Book, and Search Engine Land.

 

Tip #2: Do some keyword research on YouTube, to see what users are essentially searching for. To get more niche keywords that are searched, it can help to use a filter on YouTube as well. Research keywords on Google as well, and see what people are searching for.

 

Tip #3: Create a video sitemap for the video, so that Google can recognize where the video is without hesitation.

 

Tip #4: When putting a scribed video on a website page or post, make sure the video is shareable through social media plugins like Facebook and Twitter. This will improve SEO, with Google announcing that they take into account likes and tweets with internet marketing. This is also great for word of mouth through people being able to share content and hype of trending videos.

 

Tip #5:  Also with a website page and a video, or any page for that matter, make sure your landing pages load quickly and effectively. Google also ranks websites and pages based on factors including how long it takes a website to load. Faster pages improve user experience and result in less bounce rates. Tools to help with site speed include PageSpeed, YSlow, WebPagetest, and Webmaster Tools. Take advantage of some of those tools and improve the quality of a page or website.

 

Scribed videos alone can improve video marketing results, but including this, there are many other factors that make a scribed video available for users to conveniently view. These five tips can help a video marketing campaign in many ways, and make company videos viral.