3 TIPS FOR CHOOSING YOUR ART STYLE: To Take Your Video from Vapid to Viral


Everyone wants a viral video. In fact, that’s what most of our clients ask for when they come to us. But, when it’s time to look at our Art Styles page – many clients panic and think,

 “What if I choose the wrong one?”

That’s why we are going to talk about the difference that art choice can make to your video and a few things to think about when choosing yours. Because although we pride ourselves on working with the most talented artists in the industry – that doesn’t mean that every one of them is the best choice for your project.

Let me tell you a short story.

Once upon a time, a client named Booz Allen came to us for their first whiteboard animation video. They are a serious, respected firm with very serious, important clients. Even though this video was internal, they wanted it to be serious, professional, and aspirational.

But, there was just one thing.

Their Scriptwriter had a gut instinct – what if we juxtaposed the informational tone of the script with a fun, unexpected art style like Calvin & Hobbes to create a surprise effect?

Well, Booz Allen decided to go with Semi-Realistic instead. Here’s the first scene from the first set of images delivered by their choice of artist:


This works. It gets the job done. However, Booz Allen isn’t in the business of just getting the job done. So, they made the command decision to switch artists (for a small fee).

Here’s the first scene again – with the exact same script – rendered in the Calvin & Hobbes style:

Now THAT’s memorable!

Just using a different art style brings the script to life in a completely new way.

In fact, this style was such a huge hit –they have made dozens of videos since in this style.

This is a perfect example of how the right art style can truly elevate a project.

So, what should you consider when choosing the art style for your project?

Here are 3 things to consider:


What is the tone of your script – what feelings does the voiceover evoke? And, what do you want the mood to be of your video? Some examples might by light-hearted and humorous. Other scripts are heavy, covering more serious subject matter. Or, maybe you just want an approachable, informational tone. For example, this video we made for Volunteers of America was designed to be beautiful, moving and inspiring. Using our YPaint style, the images are digitally revealed and we incorporated an animated fine line connecting them to support this vision:



Now, just because your tone and mood are serious – doesn’t mean your art style has to be! By using an unexpected pairing, you create the element of surprise! Examples of this could be the Booz Allen video – which pairs a fun, youthful art style with serious internal subject matter. Or, take a look at this video for the marketing company, Ribyt. They used color to create an element of surprise, by staying all B&W except for their brands green.



Another way to create an element of surprise is to use a mixed-media approach, by combining different types of video footage. In this case, Vital Smarts used a mixture of live video and whiteboard animation:



Sometimes the right art style is the one that will appeal most to your audience.

Ask yourself, “What would my target consumer want to see?”

After all, you’re making this video for them, right?

That’s exactly what our client, Wilson Electronics, had in mind when we created this short, one-scene video in our Cartoony style to capture the feeling that people have when they realize their cell phone signal hasn’t been working:



Be willing to think outside the box when choosing an artist!

The right art style will pair perfectly with your script and grab the attention of your audience.

We love working with our clients to discuss options, send samples, and help guide you to choosing the perfect art style for your project.

Scribble Video Tips | How to Optimize a Video Title for Search

Scribble Video Tips | How to Optimize a Video Title for Search

Scribble video marketing for search optimization is critical in any video campaign.


Getting the right title on a video can help users find a video better, help a video be more searchable, and help a video go viral. These 4 tips will help start the process to a successful title that is fully optimized for search.


To be on the top of YouTube and Google, it is extremely important to optimize the title of the video that is being produced, as well as making the title compelling to potential viewers. This is the first thing a viewer sees and searches for to get to a video. Here are various tips when choosing a successful title for a video:


Do Not Deceive: Make sure the title of the video aligns directly with the content of the video. If the title does not correspond with the content, viewers will likely click away from it. Let potential viewers know what the video is about, and don’t try to confuse them.


Do Experimenting Later: In publishing the first video of many, it is more important to develop a title that has more of an emotional response to viewers, as opposed to one that is used explicitly for keywords and rankings. Keep in mind that it is always possible to go back and re-title videos, so after a few days when subscribers have seen the videos, it is ok to go back and optimize the titles more for search results, experimenting to see what works best.


Do Take Advantage of Current Events: If there are videos that are older, one trick is to take advantage of current events, for example, during the fourth of July, if there is an older video pertaining to fireworks or something about that, it is good to go back and update the video to see if there can be another wave of views.


Do Not Use Long Titles: Even though there is room for 100 characters in a scribble video YouTube title, people will only see the first 50-60 characters when it shows up in searches. On Google, only 50 characters will be seen, and 55 characters in the YouTube search. Keep the main keywords towards the start of the title, and keep the title within the 50-60 character range.


+Jace Vernon

+Alecsy Christensen