Why Businesses Create Boring Videos

Why Businesses Create Boring Videos

Why They Need to Stop and How Ydraw Can Help

 

Why do businesses create boring videos?

 

It’s a given that not all information is going to have people on the edge of their seats, especially when it comes to business content. Ideas, concepts and new products need and deserve exposure for sure, and video is a great way to make it happen.

 

But seriously..where is the logic behind investing time and money into something with no entertainment value whatsoever–even if it happens to be informative? At best, people are forced to watch and try to digest it, and worst case, it gets completely ignored and/or even criticized. Boring videos can be a waste of your viewers’ and your time.

 

Put yourself in your audience’s shoes.

 

Think about your life. Think about your typical routine from how you feel when your alarm clock goes off, to getting up and ready, to starting work whether you work in an office, from home, or on the road. Think about what you do and where your mind and mood are at different times throughout the day.

 

Now think about how you feel when you take a quick break to check your phone and surf the web, Facebook or YouTube. What kinds of things catch your attention and what will you skip over?

 

Finally, think of yourself at the end of the day. How does your brain feel? What do you want to think about and what do you want to avoid? Chances are, the last thing you want to do as you unwind is sit and watch some boring video explaining…anything. In fact, if you come across dry information not only are you likely to quickly move past it, you might also be slightly annoyed by it.

 

Boring Videos = Lost Messages = Lost Money

 

I think I can fairly speak for the general population and reiterate what has been said on this site before when I say that people just don’t like boring videos!

 

And yet, they keep getting produced. They’re everywhere! From promoting the latest scientific wonder of a supplement to hit the shelves to teaching employees about harassment policies, to rounding up support for a cause that will save the world; these important, informative and boring videos are being created, not watched…and…messages….are….getting…lost!

 

We all know that video is by far one of the best ways to market a product or idea. People remember more when visual is combined with audio, so yes, please, make videos and use them to put your point across. Just be sure those videos are attention-grabbing so any time and money you invest into them doesn’t go down the drain.

 

Entertaining Videos Can Make You Money

 

I get it; there are some pieces of critical information that just aren’t that interesting but can be if you present them the right way. Entertaining marketing and corporate videos can definitely make you money!

 

Marketing: It’s obvious how an entertaining video can help sell just about anything. Marketing is all about catching and keeping the attention of clients or potential clients as a message is delivered. With all the competition out there, you’ve got to be creative to get noticed!

 

Corporate: How can corporate videos be profitable? Good guestion. They’re necessary and people generally get paid to watch them. Step one is getting colleagues and/or staff to watch the video. Step two is keeping them engaged so they actually remember what it’s all about.

 

If your training videos are interesting enough, your employees will pay attention, remember what they’ve been taught and actually act on it. If they make your employees smile or laugh–even better! Happy employees who know what they’re doing, love their jobs and think their company is cool, work harder by default. When they work harder, production goes up and you make more money.

 

If your concept catches your colleagues’ attention you’re more likely to get their support. More support means more recognition and in most cases more recognition leads to…you guessed it…more money.

 

 Ydraw Can Take the Boring Out of Boring Videos

 

Ydraw videos are well known for their high-quality art and quirky storylines that keep audiences engaged. It’s no secret that we pride ourselves on the effectiveness of our entertaining videos.

 

From the perfect script to entertaining storylines, to captivating artwork to the voices that bring it to life; the Ydraw team of experts is on a mission to stop the epidemic of boring videos!

 

As our client, we ask that you be open to our suggestions as we work together to make sure your audience isn’t bored. That way we can deliver an entertaining, memorable share-worthy video that will help your company produce amazing results and increased revenue.

 

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Thank you for reading Why Businesses Create Boring Videos!

 

 

 

 

Don’t Forget! The Audience can’t Hear What You Hear.

Don’t Forget! The Audience can’t Hear What You Hear.

Don’t Forget!

Dealing with an audience is never as simple as it seems. We often take the things we know and have experienced and assume that the audience has experienced the same things.  This can put up barriers of communication and can ruin any video. Complexity is the demise of corporations.

On December 4, 2012 I stopped in Vegas to get a little education at the SMX conference.  I had just flown in from Dallas, where I had experienced a great workshop. The speakers were motivational. I left Dallas with a plan and some great ideas. When I arrived at the Aria in Vegas I saw an overwhelming crowd rushing into a conference room.  I joined them and found myself sitting in the conference being held by Expedia, imagine that.  How exciting for me to be able to listen in on a conference held by a huge corporation.  I wasn’t an employee nor did I know anything about Expedia’s culture but I am a customer or should I say- I was a customer.  My time in the conference room did not last. I was kicked out after the guy next to me saw I was taking notes on the speech of David Roche, the President of Hotwire.com. The reality is Expedia should have more customers sit in on their conferences. If they did, they just might change their message.

You see, I love seeing successful men get up and present in front of audiences it’s very inspiring. From what I could find on the internet, David Roche is a very successful business man. I set some high expectations for his speech and was looking to be moved. However, my expectations were quickly shut down. His speech was complicated and didn’t make much sense. Words like jargon, confusion, non-educational, and boring kept coming into my mind.  He never mentioned one thing about me, the customer, nor did he mention anything about the employees. As the speech went on I became extremely bored, but I was not the only one.  The audience, Expedia’s own,  was yearning for entertainment and real education, which go hand in hand.  He spoke nothing about making customers happy or the employees happy.  He didn’t relate to them. No stories, no testimonials, no example- just plain confusion.  

Remember that the audience isn’t always in on the story.  Don’t make them feel like the third wheel with two friends who only speak with “inside jokes.”  Speak to your audience in the way that you would want your product explained to you if it was the first time you’ve ever learned about it.  Don’t be condescending either, just informative and patient.  =)