The Story Of Legends! How The 76ers Captures & Mesmerized Their Fans With Amazing Stories.

“When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph. Or better yet…tell a funny story that nobody has heard.”

Just How Effective Was It?

Why(Y) Do We Love Stories?

A simple story can educate, inspire, change behavior, create feelings, grab attention, cause anger, or motivate. Think about it… Friday nights millions of people buy expensive tickets to theaters to watch stories.

We discovered that, in order to motivate a desire to help others, a story must first sustain attention – a scarce resource in the brain – by developing tension during the narrative. If the story is able to create that tension then it is likely that attentive viewers/listeners will come to share the emotions of the characters in it, and after it ends, likely to continue mimicking the feelings and behaviors of those characters. This explains the feeling of dominance you have after James Bond saves the world, and your motivation to work out after watching the Spartans fight in 300.

A boring story can kill any audience. Ydraw has created the perfect system to tell your story and entertain your audience all at the same time.

Introducing Ystories


World B Fee In A Chinese Restaurant.

Your Company’s CEO, President, or Founders wants to tell the story of how their business was started. This is a great way to help others understand your why!

“Hey Curtis,

Just wanted to share some great news. Our “Legendary Stories” animated series won two Gold Addy awards at the 2016 Philly Ad Club ceremony last night! First time we’ve won Gold for any submission!

Thank you for all the work you and your team put into these. This recognition will go a long way in getting us the support we need to produce even more of these!

Well done!”


Author, 76ers

Story Idea 2

In terms of making impact, this blows the standard PowerPoint presentation to bits. I advise business people to begin every presentation with a compelling, human-scale story. Why should customers or a person on the street care about the project you are proposing? How does it change the world or improve lives? How will people feel when it is complete? These are the components that make information persuasive and memorable.

Paul J Zak

Harvard Business Review

Start With A Metaphor. This is a great way to tell a simple story that others will remember. It’s powerful, it’s fun and your audience will love you for it… 🙂

There are so many different ways you can tell your story… Are you ready to TELL it?