If you are marketing your products or services online, your major objective is to draw more audience to your site while promoting your products. The use of videos is not a new marketing strategy. A different way of attracting website visitors using video presentation currently focuses on the popular explanation animation videos. They use video animation in order to catch the attention of your website visitors and to build more traffic to your site.
Explanation Animation
There is no doubt that video marketing is considered to be a fundamental approach to market products and services online. It can easily grab a viewer’s attention and you can easily convey your message to them in less time. Moreover, some potential customers do not like to spend time reading to understand what your market is all about. Presenting a video through explanation animation is a good way to keep them interested in your products and services while the artist of the video attempts to tell a story through entertaining graphics that move.
Click through rates are believed to increase with a video animated graphic presentation. Technology and internet are changing the way people obtain information. From the traditional method of email marketing comes into play the different educational and marketing videos that seem to be more entertaining.
You can use viral videos in order to drive traffic to your website. This marketing strategy is mainly used for distributing and promoting products and services, making it known to the virtual community.
When using videos on a homepage the video should be one that is informative yet entertaining to make them more interesting to your site visitors.
With a video animated presentation you are giving your visitors a unique form of entertainment. The use of dry erase board animation presents a different way of presenting your ideas which can take your visitors to a different journey using a video marketing tool. You also get an advantage position against your competitors that are likely using video as a marketing tool in promoting their market. Although you are also using video marketing, your video presentations in the form of explanation animation is quite different.
Just make sure that your video presentation is one that will educate, communicate and inform your online visitors in a straightforward but entertaining manner. Some marketers have been using videos as a promotional and marketing tool but they are not using it correctly. Your advantage is to understand your market and products and design a video animation that can communicate with your customers well with the entertainment factor. There are different risk and beneficial features associated with using videos to market your website products and services. But there is no denying that videos can be a powerful medium to drive traffic to a website and dry erase board animation is capable of becoming an effective viral video, a conversion video and educational video that can boost your site’s traffic.
The Dilemma Marketers Face in Absence of Explainer Videos. Text is Boring. Give Your Audience Something Captivating!!!
Marketers face a serious dilemma everyday when trying to reach out to their audience. Conventional methods of marketing in the form of written text is boring and uninspiring. We are faced with the daunting task of reading each and every day and often with little or no interest in the topic. Explainer Videos overcome this dilemma by offering a visual experience that is truly inspiring and captivating.
It is a dilemma that marketers and people with a message to get across know all too well: text is boring.
Quite frankly people are sick of reading. We are bombarded with so many articles and pamphlets to read each day that the average person has little to no interest reading down a wall of text to come away with nothing but a good old fashioned advertisement. This has caused many would be text advertisers to go the way of audio messages. Some choose to flock to radio airwaves with very little success. Luckily whiteboard video messages seem to combine the best of both worlds while offering even more benefits than traditional means.
Sometimes known as an explainer video, whiteboard videos can be comprised of an individual drawing out a scenario or display of information in an engaging and highly visual way. Using a simple whiteboard and some markers they create and manipulate elements in the whiteboard video that gain the audience’s attention without ever letting them go. Best of all, explainer videos can be complimentary to the video SEO strategy of your company.
Just as any other video can be shared and spread, whiteboard videos can too. This ability creates a large web like effect for your website and companies video SEO, growing larger and larger as more blogs and networks pick up on and report its message. The explainer videos are also much more likely to go viral than traditional video advertisement. This is thanks to the uniqueness of their approach and how compelling the designs of a whiteboard video can be.
The Madness Behind Whiteboard Videos: The Best Way to Deliver Your Message…Guaranteed
Many people wonder how Ydraw creates a whiteboard video. If you have no clue what a whiteboard video is you better check out the video above to see what we are talking about. The process and steps that Ydraw takes to make one of these videos amazing and we are going to walk you through the steps. Without giving away our secrets of course. In this video we included a bit of animation, funny business, humor and color. Most of our videos are just black and white, but we like color. Enjoy and read on…
Collaboration
First, the whiteboard animation video process starts with a simple idea. In this case, we decided to create a video with no voice narration, something different, something completely mad. Brainstorming begins, and ideas are thrown around until a creative story is planned out that will fit the goals of each company perfectly while still sustaining entertainment.
Scripting
Once the story line is set, and a basic understanding of where the video is going to go, it is time to script. Scripting consists of dividing the story up into different segments so that a single piece of artwork can be developed into each scene plan. Then the text for the voice narration is planned out, but because there is no narration in this video, we skipped this step.
Storyboarding
Whiteboard Animation Video
When the scripting and scenes are plotted out and approved, they are then sent off to the artist for drawing. This process of drawing is where the artist creates the black and white previews of the artwork that will be featured in the video. Some of them come back with color, but in general they will come back as black and white images. We always get approvals on each step of the whiteboard video process. We would hate for our clients to not be satisifed with the ending result. Once we get an approval from the client we move onto recording.
Recording
Whiteboard Animation Video
It is now time for the magic to begin. The artist is recorded from start to finish while they draw all the scenes for the final product. This is a very precise process, where the artist has to make sure that everything is perfect. If he forgets to hit record on the camera, he starts all over. Which has happened more than a couple of times..:) There are some whiteboard video companies that use computer programs with a fake hand, but not us. What you see is the real deal. During recording we may add color and other enhancements depending on the project and the budget of the client.
Voiceover and Music
In most cases, after the video is finished recording, the voiceover is then recorded. This video is much different than any of the other ones, and has no voiceover, so we skipped this step, and just let the soothing music and the animations tell the story.
Editing
Once all of the recording is finished and the voiceover and music are chosen and approved, all the video clips, voiceover clips, and music tracks are taken to Ydraw’s talented editors who then speed up the drawing sequences, making the video scribing video come to life.
Final Product
The overall process of making a whiteboard animation video with Ydraw takes between 21-30 days, depending on the time spent collaborating and approving scripting, storyboarding, voiceovers, music, etc. With on average 6-7 people working on one project at a time, Ydraw would love to work with you and create an amazing video scribing video for your company. Have a great day.
Ydraw creates Whiteboard Videos and this new whiteboard video is a great example of what we can do. The video explains the process and steps that Ydraw takes to make one of these videos amazing. Without giving away our secrets.
Whiteboard Animation videosenhance web videos and web pages in a way never imagined possible. They are inspirational and inspiring videos that create magic. Whiteboard animation (also known as video scribing) is a visual element that nowadays one cannot afford to be without. This method is particularly for videos that explain something, but can be incorporated into other videos as well to enhance, inform, and inspire.
The color is taken from the traditional method of video and replaced with a majestic animation that is alluring and intriguing. This turns a typical video into a work of art in its own right. It truly is a fascinating way to promote your products or services.
The process is not an easy one. Creating something so complex like whiteboard animation videos takes skill, experience, and talent. This is where the professionals who are trained in this method of video come in. They will enhance a video beyond one’s wildest imaginations and expectations. The professionals working with Ydraw believe in going above and beyond to please their clients.
Taking an ordinary script or business video format, Ydraw makes it spectacular.
People want to watch it, and in todays online world that will take a company much farther than a video that is not compelling to watch. A traditional video will most likely not be viewed all the way through; where as enhanced videos are almost always viewed from beginning to end.
This is a tool that every company needs in the competitive world of video advertising. It is almost a language unto itself. It is what some call knowledge suppression. This simply means that large amounts of informational content come through in very short time frames.
The engaging videos will get the attention of target audiences with ease. It will also add a certain prestige, value, and creditability to a business. Getting a free consultation is easy, just call or email Ydraw today.
Thinking of doing anything from a new app, an investing opportunity, a business model , educational lessons, or anything similar? Ydraw, the skilled company that produces amazing whiteboard animation videos, can help with visual pieces of art that will set one apart from others.
Animation Video Announcement | New Online Video Behaviors and Statistics
Many people opt for cooler activities during the hot summer months. The internet has become a hobby for many, and it seems that the animation video viewing is at the top of the list of things to do indoors. According to ReelSEO, last month alone an estimated 33 billion animation videos were viewed and the numbers just keep growing. Online viewership has reached all the way up to 180 million.
Video ads account for around 25 percent of the rising numbers in viewership on the internet.
Google is among the top ten at nearly 20 minutes per viewer ranking out at 154,507 viewers. The entire internet viewer population only ranks as 180,373 viewers, so it is easy to see who dominates the competition. These numbers do not include video ads that were watched by viewers as well.
Yahoo comes in second with a whopping 51,453 animation video viewers. It was closely followed by Facebook at 49,003. Though VEVO numbers are on a decline, although it did still rank in at 46,202. Other sites that ranked in the top ten were Viacom Digital, Microsoft sites, AOL Inc, Amazon, Turner, and Vimeo. With VEVO being on the top of the list for YouTube partners.
The YouTube partners and channels have also been ranked according to the most used in 2012. Machinima followed Warner with 23,601. Marker, Full Screen, and Broadband PC all came in closely behind the competition. Last on the list was ING who ranked in at a mere 6,453 video viewers last month.
Machinima leads everyone with 76.1 minutes per viewer, but VEVO continues to decline in this area as well. There is no doubt YouTube and its partner sites will continue to grow. People add thousands upon thousands of footages to the web every day.
Animation video advertising is becoming a hot new trend for advertising, and many people are keeping online diaries, baby books and so forth as their primary keepsakes on YouTube. One never knows what may be found there, but what is certain is that it is impossible to watch just one.
Informative, entertaining, personal, or professional, YouTube has it all. The animation video shows no sign of losing popularity; as a matter of fact the trend seems to be settling in and is reaching all time highs. It is guaranteed there is an animation video on the web for everyone to enjoy. They are fun and easy ways to beat the heat and pass the time during these relentlessly hot months of summer.
