by Ydraw | Jul 10, 2012 | Whiteboard animation
Whiteboard animation video company Ydraw found new insights on the growing trend of video.
Amazing statistics and infographs show how the popularity of online video is not going to slow down anytime soon.
Whiteboard animation video company Ydraw introduces these findings of how video has trumped every other source of media available, and will continue to do so in the years to come. Video is now, and video is the future.
According to Marketing Week 2011, the largest search engine in the world, optimized video has a 53x greater change of getting to the top of search engine results compared to any textual page. But wait, this is not all. YouTube, ranked as the second largest search engine in the world, shows that video appears in almost 70% of the top 100 search results in Google (Forrester, 2010).
Whether people use video for personal use or business use, there is no doubt that video use is rising in all aspects of online marketing. Whiteboard animation video content is especially compelling because of the dwell rate of users that watch whiteboard animation videos. Users watching a 45 second whiteboard animation video are much more likely to watch the whole video compared to a powerpoint or interview video.
What else does video have to offer? On social networks, video is shareable, likeable, twitterable, Google plusable, linkedinable, must I go on? It is so easy to share with others and get people interested within seconds of the initial watch.
Mobile video? This is even more amazing. The accessibility of video from any platform is unreal. According to Byte Mobile, video now accounts for 50% of all mobile traffic. Users can watch their video from anywhere, whether it be home or business. What could be more convenient than this? With so many more statistics that promote the viral qualities of online video, it is easy to see why so many people are turning to it for marketing and training. Whiteboard animation video content is one of the most viral and compelling content for marketing and training videos than ever before, with the views and interest continuing to rise.
View the inforgraph for more amazing video statistics and insights, and watch a whiteboard animation video to get the full impact. Ydraw is growing with the video industry, and wants everyone to grow along with it.
whiteboard animation video
by Ydraw | May 21, 2012 | Whiteboard animation
Whiteboard Animation Video Difference from Animation Videos
Is There a Difference Between An Animation Video and a Whiteboard Animation Video?
Many people have been following the trend of using animation video or whiteboard animation video as a marketing tool, and they know that it is a trend that really shows great results. Not only is it a way to generate interest, the conversion rate seems to be quite high. If considering using some sort of animation video in a marketing campaign, one may want to know what some of the differences are.
Types of Animated Video
There are basically three types of animation video that seem to be in use. First, the basic animated video is where a script is written and video images are designed and then animated. It works much the same way as a cartoon. Next, there is claymation animation, which is where clay is formed into shapes and camera shots are taken between movements. This is sometimes referred to as stop-motion animation. Finally, there is the whiteboard animation video, where viewers actually see the hand of the artist as characters and words are being drawn on a whiteboard.
Differences Between Video Types
Both the claymation and the animation videos are extremely time consuming to create, which can make them more expensive. Each frame of action is drawn in animation videos before it can be put together to form motion. The clay must be manipulated and individual frame shots taken for each small movement before it can be put together. These are very time-intensive operations.
With the whiteboard animation video, the video starts with a story just like in the other styles, but the video is taken in a stream rather than frame by frame so it can be easily edited. The lines are clean and crisp, and the actual product is very flexible and easy to modify if changes need to be made. The video is then edited with video production software to speed up the movement. In many ways, this gives production much more flexibility than the other types of animation because it can be edited at will. It also tends to be less expensive than the other options.
Alecsy Christensen
by Ydraw | May 10, 2012 | animated explainer video
Animated explainer videos are essential for improving landing pages
Ydraw believes this, and wants to share with others the benefits of using animated explainer videos in landing pages.
Animated explainer videos improve landing pages in many areas, and here are four that are defined in detail.
Expanding Technology
Because technology is continually expanding and businesses are always looking for ways to increase traffic and improve their conversion rates, learning more about the current trends in advertising and promotion are very important to businesses. Just because a website was fabulously popular a year ago doesn’t necessarily mean that it is still making conversions at the same high rate. Many people are finding that using an animated explainer video is an excellent way to improve conversion rates.
Interest Level
One reason for this is the interest level that videos have over simply having text to read. In today’s world, interest must be grabbed quickly and is easily lost. Being able to grab and hold attention is the key to getting conversions. Animated Explainer Videos move quickly and constantly as the scribing follows along with the voice to keep a person’s attention much longer than just text or an audio clip. The clever pictures that are drawn and the injection of appropriate text keep the viewer interested and guessing what will come next. This keeps the attention focused, which is what most businesses want to happen on their landing pages.
Increased Conversion Rate
Statistics seem to uphold the notion that video keeps attention longer than just text does, as companies have reported increased conversion rates when using video on landing pages. When the overall marketing strategy has a landing page video to focus on, then email, social media, PPC advertising, SEO, and all promotions can drive prospective customers to the landing page where the video provokes a higher conversion rate.
Focal Point
Whether the animated explainer video is designed to instruct for the purpose of training, describes the company and what it offers, explains a service provided by the company, or demonstrates a product, its fast-moving animation keeps the customer’s attention riveted. The combination of visual and audio input provides more information to the customer who is then more willing to make a purchase or at least take the next step to learn more.
a link Webmaster Resources
by Ydraw | May 10, 2012 | Video Marketing
How to Market Your New Animation Video
Ok so you have your new video or you have a video and you need to know how to get it out to the markets. Well, you’re not alone. Video Marketing is not an easy task, but it is critical to your success.
I am going to try and make this article as simple as possible and give you steps to get your video out there. You can always go more complicated, but that topic is for another day. Lets start with the reason why!
TO GET LEADS, CLIENTS, AND BUSINESS!
Both B2C and B2B marketers are confused and searching to discover the new ways to convert visitors to prospects and prospects to customers, and video is a key component.
Why Video?
- Online video adoption soars
- 50% of Internet traffic this year will be video
- 4 billion daily views on YouTube, 2.5 days worth of video uploaded every minute
- 75% of C-Suite executives surveyed said they watch work-related online video on business-related websites at least weekly
- 183 million U.S. Internet users watched online video content in December 2011 for an average of 20 hours per viewer
- On Google, an indexed video stands a 50X greater chance of ranking on the first results page than any textual page
- 24 Million U.S. smartphone users are currently watching online videos on their mobile device at least monthly
How to Marketing Your Video
1. Put your Video on Youtube, Vimeo and the other video sites out there. There are about 100, so take some of the top ones. Here is a simple list:
- YouTube
- Vimeo
- Dailymotion
- Veoh
- Google Video
- Metacafe
Make sure your keywords and description are filled out correctly and match with your target keywords.
2. Create a press release for you video. You can pay for a press release or use a free one.
3. Create a blog post around your video.
4. Create a linking wheel around your blog post.
5. Post video to Facebook, Twitter, and Linkedin.
6. Shoot out an email to your customers, future customers, friends, and family.
There you have it. Simple Right?
by Ydraw | May 8, 2012 | Animation Production
The animation production company Ydraw is now not only releasing video scribing videos, but animation videos as well.
When it comes to video marketing, Ydraw is indeed the place to go to for instantly appealing animation production. These videos are content rich and reach out to all age groups alike.
The animation production work at Ydraw is on par with any top animation studio, and after looking at all of their animated videos, it becomes quite obvious that they are made with all the standards of quality, craftsmanship and attractiveness kept in mind.
The animation production is done in a way that it should remind everyone of their childhood, sitting in front of their TV and watching Frankenstein being brought to life by the scientist. In this video however, it is a lead pencil that is made alive by the scientist who then proceeds to encouraging it to draw.
This is of course very close to what Ydraw is in reality i.e. making their art come to life via animation production and helping other organizations with their intelligent and innovative concepts of video marketing.
Ydraw helps people in bringing their ideas and products to life on the internet in a much refreshing way. And one can rest assured that any project they do would also be a very satisfactory experience for the customer in terms of the quality of the output.
Being a company that specializes in animated marketing videos, the people they work with have little to no worries regarding the development of their marketing strategies from the drawing board to the computer screens. And the final product is almost always exactly what the customer companies are looking for. Ydraw is indeed one of the pioneer companies of video marketing using animation production and is paving a way for small and big corporations alike to promote their businesses on the internet in a creative and subtle way.
+Jace Vernon
Alecsy Christensen
