Whiteboard animation video company Ydraw found new insights on the growing trend of video.
Amazing statistics and infographs show how the popularity of online video is not going to slow down anytime soon.
Whiteboard animation video company Ydraw introduces these findings of how video has trumped every other source of media available, and will continue to do so in the years to come. Video is now, and video is the future.
According to Marketing Week 2011, the largest search engine in the world, optimized video has a 53x greater change of getting to the top of search engine results compared to any textual page. But wait, this is not all. YouTube, ranked as the second largest search engine in the world, shows that video appears in almost 70% of the top 100 search results in Google (Forrester, 2010).
Whether people use video for personal use or business use, there is no doubt that video use is rising in all aspects of online marketing. Whiteboard animation video content is especially compelling because of the dwell rate of users that watch whiteboard animation videos. Users watching a 45 second whiteboard animation video are much more likely to watch the whole video compared to a powerpoint or interview video.
What else does video have to offer? On social networks, video is shareable, likeable, twitterable, Google plusable, linkedinable, must I go on? It is so easy to share with others and get people interested within seconds of the initial watch.
Mobile video? This is even more amazing. The accessibility of video from any platform is unreal. According to Byte Mobile, video now accounts for 50% of all mobile traffic. Users can watch their video from anywhere, whether it be home or business. What could be more convenient than this? With so many more statistics that promote the viral qualities of online video, it is easy to see why so many people are turning to it for marketing and training. Whiteboard animation video content is one of the most viral and compelling content for marketing and training videos than ever before, with the views and interest continuing to rise.
View the inforgraph for more amazing video statistics and insights, and watch a whiteboard animation video to get the full impact. Ydraw is growing with the video industry, and wants everyone to grow along with it.