by Ydraw | Jul 14, 2014 | Whiteboard Video
How Jackson Financial Used Whiteboard Videos.
Jackson Financial has been a great customer of ours. A couple years ago they came to us looking for something unique. They had Ben Stein as a spokesperson and they needed a video to go along with his amazing personality (I might be pushing it on the personality thing…Bueller, Bueller).
The Whiteboard Videos needed to be great. Something that would stand out among the broker industry.
There are two kinds of video producers in this world, those who create and those who don’t.
Jackson Financial is a large company that has about $120 billion in assets, which is not pocket change. They were looking for a company that could get the job done and create.
Short Story
I took a trip to Vegas to speak to a prospective client. A buddy of his walked in and saw that we were talking about whiteboard videos. Immediately he said that he loved whiteboard animation and wondered if I had ever seen Jackson Financial videos. Let’s just say I made the sale.
Ben Stein Presents
Jackson built a website that would host the videos that were being created they also sent a CD to their brokers to show to clients. They are very educational in nature. It is what I like to call “marketing by education. Here is a screen shot.
Q. Why did you decide to use Ydraw?
We were looking for quality and it seem Ydraw had some amazing stuff. Plus we just liked the feel we got from the initial phone call. Curtis has been great to work with.
Q. What are you doing to market your videos?
We have done a couple of different things. Most of our business comes from brokers and they are always looking for some additional tools. We have provided these videos to them. We have received great feed back and we know these videos were a great addition to their presentations.
by Ydraw | Sep 18, 2013 | video, Whiteboard Video
At Ydraw we create unique videos that people will watch and take action. Thats our mission! The Greener Cleaner is a great video, its fun, engaging, unique and short. It will give you a couple of ideas for your next video. Here are some simple questions and answers to help you create a great video.
How Long Should Your Video Be?
90 Seconds (250 words, shorter than this blog) if you are just planning on capturing leads. If you are looking to educate your audience or make a direct sale, the length should be dictated by the message and material. But don’t add too much content or you might lose your viewers somewhere in the rambling. Short and sweet is always best, just make sure you keep your point in there.
Should Your Video Have Music?
Depends, we have found music helps keep everyone engaged. If you find the music distracting, then you should at the least add in some great sound effects. You can buy libraries of music or Foley sounds, or you can find a lot of them online for free, just double check they are public domain before using them. No one wants to have to take down their video because of one small sound effect.
Should I Write My Own Script?
No, unless you create scripts for a living. Great scripts make great videos so let our writers create your script. If it is not in the budget, then take the time to educate yourself about the techniques of writing scripts, or find a friend or relative that knows a thing or two about the written word.
Where Should I Post My Video?
Everywhere! Use YouTube, Vimeo, and every other video site. Also, post your video on Pinterest, Facebook, Twitter and Instagram just to name a few. If you have a video, use it and abuse it. Shoot us an email if you are having problems getting your video out there. So there you have it. Short and sweet! Have a great day and get a video. +Jace Vernon
by Jace Vernon | Aug 23, 2013 | Creative Marketing, Video Marketing, Whiteboard animation, Whiteboard Video
Best Whiteboard Animation: the Best Form of Edutainment
When it comes to trying to sell your product to consumers, especially in the current economy, you may become frustrated with their short attention spans, fast-paced lifestyles, and tendency to hum simple tunes while plugging their ears and clutching their wallets in a vice grip. If only there were a way to trick potential buyers into learning everything they need to know about a product or service all under the guise of being entertained! Well, you’re in luck! Whiteboard animation is the best way to entertain your audience while educating them about your business and all the many ways you can help them better their lives. Here are just a few examples of why whiteboard animation takes the cake when it comes to edutainment:
Improved communication of ideas
Whiteboard marketing videos don’t necessarily need to be promotional. If you have a complex set of ideas that you need to convey to potential buyers or even employees – whiteboard can help to improve learning and increase message retention. The symbolic illustrations in whiteboard videos make complicated ideas easier to understand and therefore, remember.
It’s a different kind of media
With all the many media inputs consumers are bombarded with every day, people have grown skeptical of anyone who even remotely reminds them of a salesman, whether or not they’re actually trying to sell them anything. You could have a product that will make peoples’ lives significantly easier, but if they’re not willing to listen to a sales pitch, you have no chance. Whiteboard animation bypasses message filters in the brain with its visual storytelling method. The creativity and artistic illustrations in a whiteboard marketing video can get through consumers’ thick skin, ensuring your message will reach the intended prospects.
It has an impressive teaching resume
When it comes to education, whiteboard animation has been used as chapter summaries for textbooks, to teach languages, demonstrate new software or products, or teach employees company policies or appropriate workplace conduct. Whiteboard animation has the unique ability to incorporate several different kinds of media including photos, illustrations, audio, animation, even other videos. People tend to find the variety of media in whiteboard videos much more engaging than a traditional advertisement or talking head promotion.
It’s simple
Whiteboard videos use a simplified manner of illustrating to give information to the viewers. The simplistic illustrations combined with voice-over narration promote the feeling of storytelling – in most cases taking the viewer back to the innocence and simplicity of childhood. The presence of a hand in the video, or live drawing, makes the video seem more realistic and viewers are better able to fully understand and retain the message. Whiteboard animation keeps your audience captivated by engaging them in the artistic creativity. Illustrations, combined with a pleasant background tune and professional voice-over make up a deadly trio of advertising – consumers just can’t complain about something so easy.
Originally featured on Business to Community
+Jessica Anderson
by Jace Vernon | Aug 20, 2013 | video, Whiteboard animation, Whiteboard Video
5 Celebrities that Would Endorse Ydraw for Whiteboard Animation
Whiteboard animated marketing videos have become a hot commodity in the recent years – such a hot commodity that there are a few celebrities who know all about them and would love to put in a plug for Ydraw’s creative whiteboard genius. Take a look at 5 celebrities would would endorse Ydraw in a heartbeat – if they only could:
Amanda Bynes
Bynes left movie making to get into the video scribing market, but try as she did, she couldn’t compete with Ydraw’s unwavering success. Turns out this historically balanced and well-rounded actress couldn’t handle the pressure and went seven different kinds of crazy. However, if she were in a more mentally stable place she would totally recommend investing in a Ydraw whiteboard video for your business.
Lady Gaga
Lady Gaga actually gets most of her outfit ideas from Ydraw videos. Our artists sketched characters in outlandish getups for audience entertainment purposes, and Lady just went gaga over them – using her endless resources to turn those imaginary outfits into realities.
Ashton Kutcher
Ashton – or shall we call him Chris – has recently proven himself a pretty good guy. With his viewpoints on climbing the ladder of success being kindness and hard work, who’s to say he wouldn’t endorse Ydraw whiteboard videos? We just haven’t had time to ask him yet.
Demetri Martin
Demetri has always been a fan of Ydraw’s whiteboard animation skills. He has even tried to replicate them in his comedy acts, yet he never progresses past a magic marker and jumbo pad of paper. Bless his funny little heart.
Jimmy Kimmel
It’s no secret that Jimmy is always on the lookout for the next hilarious viral video, but did you know that passion was sparked by watching Ydraw whiteboard videos in his free time? It’s true. He was so impressed by Ydraw’s creativity and uniqueness that he started looking for other videos to make him laugh, which brought him to Youtube. Unfortunately, there are so many videos to sift through on Youtube that he hasn’t been able to promote Ydraw videos yet – but just you wait.
+Jessica Anderson
by Jace Vernon | Jul 9, 2013 | animated doodle videos, animated doodle videos, animated explainer video, Animated Whiteboard Videos, Animation Video, dry erase board animation, Explainer Video, scribed video, video, Video Scribing, Whiteboard animation, Whiteboard Video
5 Government scandals you didn’t realize involved whiteboard animation
Because whiteboard animation is a relatively new internet sensation, it would make sense to blame video scribing for the trouble our country keeps getting into. You thought it was the Obama administration, didn’t you?
Here are 5 surprising ways in which whiteboard animation has played a hefty part in the latest US scandals:
1. NSA
Americans everywhere were outraged when news of the National Security Administration’s sifting through private emails and phone calls reached their ears. There are many rumors circulating about why the NSA felt the need to invade civilian privacy – but only one is true. And that is that James Clapper’s nephew’s girlfriend had told everyone at a family Christmas party how much more business her mother was able to generate by purchasing a whiteboard advertising video and hosting it online. Unfortunately for Clapper, and ultimately America, he had never heard of whiteboard video before and was simply trying to find a way to learn more. He figured the best way to do that was to listen up on millions of internet-surfing Americans to see if he could piece together bits of information and finally figure out what whiteboard explainer videos are all about.
2. IRS Scandal
Let’s not be hasty in blaming poor old Lois Lerner for the recent IRS party-targeting debacle. No, let’s do – because she can’t possibly blame her viewing of a whiteboard video wherein a little girl and her mother were having a tea party for a scandal like that. Mommy issues can be resolved with the help of a good therapist, and she definitely could have afforded one.
3. GSA Conference Fiasco
The lavish GSA conference held in Las Vegas is said to have excessively spent on ultra-fancy suits, gourmet dining and no doubt all the call girls $800,000+ will buy. But what the GSA is unwilling to admit is the hundreds of thousands of dollars spent actually went toward producing and viewing some of the most hilarious whiteboard animation videos known to man. Including the infamous Star Trek parody, which was so funny they laughed themselves sick – or maybe it was just the memory of the $50,187 that was spent on producing the video that upset their fragile stomachs. Either way, Martha Johnson had apparently developed an unhealthy obsession with explainer videos, and used the conference as a way to get her fellow employees hooked – thereby putting an end to any and all teasing and “whiteboard fetish” remarks around the office. I mean, what would you do in a situation like that?
Sadly, those hilarious whiteboard videos will never be seen by anyone else, because they were soon after destroyed by sheer embarrassment and shame. After all, that money could have paid the welfare of almost 900 Californians for a month!
4. Rising National Debt
Because Martha and President Obama have gotten together to play crazy eights every Tuesday night since his inauguration, it was only a matter of time before Barack developed a fascination with whiteboard animation, too. After billions of dollars were spent without reason Americans became suspicious. Some would have started questioning their own political moral codes if it hadn’t been for all the focus they put towards lobbying for Green Energy and Obamacare – which as it turns out are just excuses for him to develop more explainer videos – because producing whiteboard marketing videos is what he wants to do when he grows up.
5. Politicians Exempt from Personal Responsibility
Politicians across the nation say whiteboard videos are so engrossing that they can’t help but do whatever they are told while watching. A whiteboard video’s call to action is simply non-ignorable. Any self-exemption from responsibility by a politician can almost always be traced back to viewing a whiteboard marketing video, and statistics have shown this to likely be 100% true.
Well, now you know. America is on the path that it is because of whiteboard animation videos. Now, you can either be offended and turn to the streets to protest, or you can recognize the kind of great things whiteboard video can do for your business and jump on board the gravy train.
by Jace Vernon | Jul 1, 2013 | animated explainer video, Animated Whiteboard Videos, Animation Video, Video Scribing, Whiteboard animation, Whiteboard Video
9 ways whiteboard animation can help a total sissy survive in prison
Listen, no one wants to end up with a prison sentence. But if you’re one of America’s stupidest unluckiest, you could face doing time, and you’ll need all the surviving-prison-tips you can stand to hear. Ydraw is here to help with a list of 9 ways whiteboard animation can help you, a total sissy, survive the big house:
1. Whiteboard videos are popping up throughout the nation’s prison yards as the preferred form of prison currency. By now everyone is aware that smoking kills, and inmates are becoming increasingly health conscious – making whiteboard videos the obvious choice over a pack of Newports.
2. When you’re a youngblood, you automatically become a prime target. Old boys are always looking to take their troubles out on some greenie’s face, and others are just bad tempered and missing their girlfriends pretty badly lately. Playing a whiteboard video can be a great distraction from any promised poundings while you hurry and pump up in the weight room.
3. Eventually, you’ll have to join one of those infamous prison gangs. If you’re having a hard time trying to decide which gang to affiliate yourself with, why not ask each gang to come up with a whiteboard video representing all the benefits of joining them? I promise, this will make your next ten to twenty years go by like a breeze.
4. At some point during your stay, you might find yourself in The Hole. The Hole, while very safe, can get pretty boring. Watching whiteboard videos is a great way to pass the time and help get your mind off the walls of the ten-foot-square cell you now call home.
5. Prison rules are very different from life on the outside. You stare one second too long at someone and they’ll come after you. Either because they think you’re hostile toward them, or want to be more than just friends. Keep your eyes occupied with a whiteboard video so you don’t accidentally stare at someone for longer than is acceptable.
6. Every prison inmate and/or guard loves a talker. If you’re having trouble explaining just what it was you were booked for, use a whiteboard animation video to explain in-depth the crime you committed – no wait, absolutely do not do this.
7. Did you realize you can use whiteboard videos to impress your gang leader into promoting you as his right-hand man?
8. Once promoted, use your video to explain in easy to understand, eye-catching animation what kind of prison shank you will fashion to stab your enemies with if they mess with your new incarcerated family.
9. And last but certainly not least, once released from prison, a whiteboard video is useful for proving to others just how tough you are by depicting your most terrifying prison moments.
Good luck in there!
+Jessica Anderson
