Sometimes it doesn’t work to just tell your audience how your company can be essential to their business plan and how they need you so they can live a long and fruitful life. There are a lot of ads that are patronizing to the audience with incredibly dull narratives and poor acting. Perhaps by explaining what you do will persuade consumers better than any actor pretending to care about your company ever could. But here’s the problem, sitting and explaining your company is boring. It’s not engaging, it’s uninspired and it’s so very boring. Like, Jane Austen narrated by Ben Stein boring. So how do you balance out an entertaining video and explaining your company’s concepts and ideas?
Whiteboard explainer videos, of course! Let’s go through why.
ILLUSTRATIONS CAN HELP CONVEY COMPLEX CONCEPTS EASIER. Visual concepts are a driving force that allows your audience to grasp your ideas easier. The perfect example are the before and after pictures of meth addicts, though grisly they may be. The before pictures shows a healthy person who doesn’t seem to have any effects of drug abuse. The after pictures show the devastating and shocking effect that meth has on the human body. It appears as though the life had been sucked out of them. Without having to go into detail on how the drug has this effect, or why the person started to take the drug, the story of how it destroys you is clearly presented instantly.
WATCHING THE CREATION OF THE VISUALS IS CAPTIVATING. As the artist creates characters, environment and situations, the viewer is watching the story unfold in front of them. The simplicity of being able to watch that process pulls in the viewer and in turn they are keen on watching to see what comes next. Being able to see the illustration come to life adds a human touch to the video. Rather than having a polished animation from start to finish, the viewer gets to connect with the person behind the drawing. Knowing there is somebody behind that pen lets the viewer know there are people behind the drawing, just like there are people behind your company.
SIMPLE AND AFFORDABLE. Without having to use a crowded infographic that can come across more complex than it intends to be, a whiteboard animation is simple and tells your story without having to assault your viewer with statistics and mission statements. Perhaps the thing that stops most people from using video for their company is the cost. Luckily whiteboard explainer videos are incredibly cost effective and can reach a large number of people quickly.
USING NARRATIVE CAN PERSUADE AND MOTIVATE VIEWERS. Any parent knows the influence any kids TV show has on their children. Why when I was a lad, I too became a victim of Saturday morning television shows and for about 2 years straight dressed up like Pee Wee Herman…. EVERYDAY. It happened, deal with it. Just because the audience you have are now older and wiser doesn’t mean they can’t be persuaded by an engaging video. A study by LaMarre and Landreville in 2009 found that the difference of watching a film that reenacted a historical event and a documentary on the same subject had similar levels of issue interest and engagement with the narrative presented. Fictional stories are as effective as factual stories in persuading and shifting ideas related to the narrative. Both can be engaging and compelling experience for the viewer.
EASY TO DISTRIBUTE. Distribution of digital video is incredibly simple. A video can be uploaded to a many platforms an infinite amount of times. It can be sent in an email to consumers or link to your YouTube account. The entire world can take part of your company and the video can work its magic every hour of every day. Reaching your audience has been easier than ever.
A promotional video using whiteboard animation can present a complex subject matter into something that can be easily understood while being entertaining. That entertaining video can retain a high engagement rate and rack up views to direct consumers to your company. It’s simple, affordable, it’s easy to distribute to your clients and perhaps you’ll be able to have some free time to catch some Pee Wee Herman yourself. If that’s your thing, it’s certainly mine.
We are always producing new explainer videos and I at times I forget to check out our latest merchandise. Well here are some fun new and exciting explainer videos.
I get asked all the time by clients and prospective clients who are looking for whiteboard videos:
“What makes you different from all the other whiteboard video companies?”
Well…I am glad you asked. We actually lost a job last week to some company in California. It always amazes me when this happens because I do not know why people settle for no name companies that produce junk. Unless it is a price issue, then I understand.
Let’s Get REAL!
Did you know that 95% of Whiteboard Animation Companies do not even create customized art? Nor do they draw under the camera. It’s all clip art and fake hands. Welcome to the day and age of deception. If you are going with a large video production company they are most likely going to search for software that will create a fake hand.
Don’t be fooled. If you want amazing Whiteboard Animation Video results, make sure you have a company that really does produce whiteboard videos.
Make sure they are customized and your artwork is created to match your brand and business. This will eliminate about 95 % of whiteboard video companies.
Here is a list of companies that create real whiteboard animation videos.
1. Ydraw
2. Truscribe
3. Switchvideo (look fake, but are not)
4. Whiteboard Animation
5. RSA animate (the father of Whiteboard)
6. Adtoons
7. 321 fastdraw
These 7 Whiteboard Video Companies are what I consider to be the best in the industry. We have all been around since the beginning and we focus on Explainer Videos. They are my competition and I consider them to be valid opponents (kind of).
Now Let’s Compare Whiteboard Video Quality.
Best way to compare quality is to show you some screen shots. Or you can just jump over to YouTube and check out a few videos.
https://www.youtube.com/user/theRSAorg
Ydraw
Ydraw
https://www.youtube.com/user/theRSAorg
https://www.youtube.com/user/switchmarketing
https://www.youtube.com/user/TruScribeVideos
https://www.youtube.com/user/321fastdraw
https://www.youtube.com/user/Ydraw2011
Obviously I am a little biased but you will see that Ydraw is the absolute best in quality. Our artists all come from places like Disney, Cartoon Network, Marvel, etc. They worked on movies like, Land Before Time, Pocahontas, Toy Story, etc. They are one of the the things that makes us different.
Let’s Talk Whiteboard Video Pricing
This is where things can get a little tricky. The companies above have a price range starting at $3900 and goes up to $75,000. It’s rather unique how we are all over the board. Don’t ask me… 🙂
The price of a whiteboard video is very negotiable, but if you go too low, your quality will suffer. I would pay around $8000 for a one to 2 minute video. There is no need to go higher. If a company wants more or thinks they deserve more money because of some special method, don’t buy it. Have them come down!
We have a package that starts at $3900 if you are the right client, but most pay $7500 for the first minute and $2000 per additional minute. http://ydraw.com/youre-a-genius
And Finally The Whiteboard Methodology
This is where we all differ a bit, but at the end we wrap the same concepts into different terms. For example, we like to draft our scripts using simple formulas.
1. Headline, Problem, Solutions, Call To Action.
2. Attention, Interest, Desire, Call To Action
3. Pain, Peril, Resolution.
These are all things that you need to integrate into your Explainer Video. This is what keeps their attention. I have seen all of our competitors create great videos.
Usually the number one destroyer of a creative video is the client. They say too much and forget to let us do our jobs. Below are some of my favorite videos. The first one is a great script that converts, the second one was created by RSA animate. It was one of the first whiteboard videos ever created.
Have a great day. We would love to help you with your next Whiteboard Animation Video. We consider ourselves the Best in the Industry and would love to prove it to you.
Best Whiteboard Animation: the Best Form of Edutainment
When it comes to trying to sell your product to consumers, especially in the current economy, you may become frustrated with their short attention spans, fast-paced lifestyles, and tendency to hum simple tunes while plugging their ears and clutching their wallets in a vice grip. If only there were a way to trick potential buyers into learning everything they need to know about a product or service all under the guise of being entertained! Well, you’re in luck! Whiteboard animation is the best way to entertain your audience while educating them about your business and all the many ways you can help them better their lives. Here are just a few examples of why whiteboard animation takes the cake when it comes to edutainment:
Improved communication of ideas
Whiteboard marketing videos don’t necessarily need to be promotional. If you have a complex set of ideas that you need to convey to potential buyers or even employees – whiteboard can help to improve learning and increase message retention. The symbolic illustrations in whiteboard videos make complicated ideas easier to understand and therefore, remember.
It’s a different kind of media
With all the many media inputs consumers are bombarded with every day, people have grown skeptical of anyone who even remotely reminds them of a salesman, whether or not they’re actually trying to sell them anything. You could have a product that will make peoples’ lives significantly easier, but if they’re not willing to listen to a sales pitch, you have no chance. Whiteboard animation bypasses message filters in the brain with its visual storytelling method. The creativity and artistic illustrations in a whiteboard marketing video can get through consumers’ thick skin, ensuring your message will reach the intended prospects.
It has an impressive teaching resume
When it comes to education, whiteboard animation has been used as chapter summaries for textbooks, to teach languages, demonstrate new software or products, or teach employees company policies or appropriate workplace conduct. Whiteboard animation has the unique ability to incorporate several different kinds of media including photos, illustrations, audio, animation, even other videos. People tend to find the variety of media in whiteboard videos much more engaging than a traditional advertisement or talking head promotion.
It’s simple
Whiteboard videos use a simplified manner of illustrating to give information to the viewers. The simplistic illustrations combined with voice-over narration promote the feeling of storytelling – in most cases taking the viewer back to the innocence and simplicity of childhood. The presence of a hand in the video, or live drawing, makes the video seem more realistic and viewers are better able to fully understand and retain the message. Whiteboard animation keeps your audience captivated by engaging them in the artistic creativity. Illustrations, combined with a pleasant background tune and professional voice-over make up a deadly trio of advertising – consumers just can’t complain about something so easy.
5 Celebrities that Would Endorse Ydraw for Whiteboard Animation
Whiteboard animated marketing videos have become a hot commodity in the recent years – such a hot commodity that there are a few celebrities who know all about them and would love to put in a plug for Ydraw’s creative whiteboard genius. Take a look at 5 celebrities would would endorse Ydraw in a heartbeat – if they only could:
Amanda Bynes
Bynes left movie making to get into the video scribing market, but try as she did, she couldn’t compete with Ydraw’s unwavering success. Turns out this historically balanced and well-rounded actress couldn’t handle the pressure and went seven different kinds of crazy. However, if she were in a more mentally stable place she would totally recommend investing in a Ydraw whiteboard video for your business.
Lady Gaga
Lady Gaga actually gets most of her outfit ideas from Ydraw videos. Our artists sketched characters in outlandish getups for audience entertainment purposes, and Lady just went gaga over them – using her endless resources to turn those imaginary outfits into realities.
Ashton Kutcher
Ashton – or shall we call him Chris – has recently proven himself a pretty good guy. With his viewpoints on climbing the ladder of success being kindness and hard work, who’s to say he wouldn’t endorse Ydraw whiteboard videos? We just haven’t had time to ask him yet.
Demetri Martin
Demetri has always been a fan of Ydraw’s whiteboard animation skills. He has even tried to replicate them in his comedy acts, yet he never progresses past a magic marker and jumbo pad of paper. Bless his funny little heart.
Jimmy Kimmel
It’s no secret that Jimmy is always on the lookout for the next hilarious viral video, but did you know that passion was sparked by watching Ydraw whiteboard videos in his free time? It’s true. He was so impressed by Ydraw’s creativity and uniqueness that he started looking for other videos to make him laugh, which brought him to Youtube. Unfortunately, there are so many videos to sift through on Youtube that he hasn’t been able to promote Ydraw videos yet – but just you wait.
5 Government scandals you didn’t realize involved whiteboard animation
Because whiteboard animation is a relatively new internet sensation, it would make sense to blame video scribing for the trouble our country keeps getting into. You thought it was the Obama administration, didn’t you?
Here are 5 surprising ways in which whiteboard animation has played a hefty part in the latest US scandals:
1. NSA
Americans everywhere were outraged when news of the National Security Administration’s sifting through private emails and phone calls reached their ears. There are many rumors circulating about why the NSA felt the need to invade civilian privacy – but only one is true. And that is that James Clapper’s nephew’s girlfriend had told everyone at a family Christmas party how much more business her mother was able to generate by purchasing a whiteboard advertising video and hosting it online. Unfortunately for Clapper, and ultimately America, he had never heard of whiteboard video before and was simply trying to find a way to learn more. He figured the best way to do that was to listen up on millions of internet-surfing Americans to see if he could piece together bits of information and finally figure out what whiteboard explainer videos are all about.
2. IRS Scandal
Let’s not be hasty in blaming poor old Lois Lerner for the recent IRS party-targeting debacle. No, let’s do – because she can’t possibly blame her viewing of a whiteboard video wherein a little girl and her mother were having a tea party for a scandal like that. Mommy issues can be resolved with the help of a good therapist, and she definitely could have afforded one.
3. GSA Conference Fiasco
The lavish GSA conference held in Las Vegas is said to have excessively spent on ultra-fancy suits, gourmet dining and no doubt all the call girls $800,000+ will buy. But what the GSA is unwilling to admit is the hundreds of thousands of dollars spent actually went toward producing and viewing some of the most hilarious whiteboard animation videos known to man. Including the infamous Star Trek parody, which was so funny they laughed themselves sick – or maybe it was just the memory of the $50,187 that was spent on producing the video that upset their fragile stomachs. Either way, Martha Johnson had apparently developed an unhealthy obsession with explainer videos, and used the conference as a way to get her fellow employees hooked – thereby putting an end to any and all teasing and “whiteboard fetish” remarks around the office. I mean, what would you do in a situation like that?
Sadly, those hilarious whiteboard videos will never be seen by anyone else, because they were soon after destroyed by sheer embarrassment and shame. After all, that money could have paid the welfare of almost 900 Californians for a month!
4. Rising National Debt
Because Martha and President Obama have gotten together to play crazy eights every Tuesday night since his inauguration, it was only a matter of time before Barack developed a fascination with whiteboard animation, too. After billions of dollars were spent without reason Americans became suspicious. Some would have started questioning their own political moral codes if it hadn’t been for all the focus they put towards lobbying for Green Energy and Obamacare – which as it turns out are just excuses for him to develop more explainer videos – because producing whiteboard marketing videos is what he wants to do when he grows up.
5. Politicians Exempt from Personal Responsibility
Politicians across the nation say whiteboard videos are so engrossing that they can’t help but do whatever they are told while watching. A whiteboard video’s call to action is simply non-ignorable. Any self-exemption from responsibility by a politician can almost always be traced back to viewing a whiteboard marketing video, and statistics have shown this to likely be 100% true.
Well, now you know. America is on the path that it is because of whiteboard animation videos. Now, you can either be offended and turn to the streets to protest, or you can recognize the kind of great things whiteboard video can do for your business and jump on board the gravy train.
